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    The document summarizes Gordon R. Foxall's 1993 article from the European Journal of Marketing that discusses consumer behavior as an evolutionary process. The article proposes that consumer behavior evolves over time through a process of variation, selection, and retention similar to biological evolution. It explores how behaviors are selected through their consequences in the marketplace and how consumers learn to behave in ways that are adaptive for satisfying their wants and needs. The article suggests an evolutionary approach provides insights into complex consumer decision-making and behavior change processes.

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    The document summarizes Gordon R. Foxall's 1993 article from the European Journal of Marketing that discusses consumer behavior as an evolutionary process. The article proposes that consumer behavior evolves over time through a process of variation, selection, and retention similar to biological evolution. It explores how behaviors are selected through their consequences in the marketplace and how consumers learn to behave in ways that are adaptive for satisfying their wants and needs. The article suggests an evolutionary approach provides insights into complex consumer decision-making and behavior change processes.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    102 views14 pages

    Consumer Behaviour As An Evolutionary Process by Gordon R. Foxall PDF

    Uploaded by

    poorva narang
    The document summarizes Gordon R. Foxall's 1993 article from the European Journal of Marketing that discusses consumer behavior as an evolutionary process. The article proposes that consumer behavior evolves over time through a process of variation, selection, and retention similar to biological evolution. It explores how behaviors are selected through their consequences in the marketplace and how consumers learn to behave in ways that are adaptive for satisfying their wants and needs. The article suggests an evolutionary approach provides insights into complex consumer decision-making and behavior change processes.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 14

    European Journal of Marketing

    Consumer Behaviour as an Evolutionary Process


    Gordon R. Foxall
    Article information:
    To cite this document:
    Gordon R. Foxall, (1993),"Consumer Behaviour as an Evolutionary Process", European Journal of Marketing, Vol. 27 Iss 8
    pp. 46 - 57
    Permanent link to this document:
    http://dx.doi.org/10.1108/03090569310042936
    Downloaded on: 17 January 2015, At: 07:06 (PT)
    References: this document contains references to 0 other documents.
    To copy this document: permissions@emeraldinsight.com
    The fulltext of this document has been downloaded 16754 times since 2006*
    Users who downloaded this article also downloaded:
    Martin Evans, (1989),"Consumer Behaviour towards Fashion", European Journal of Marketing, Vol. 23 Iss 7 pp. 7-16 http://
    dx.doi.org/10.1108/EUM0000000000575
    Downloaded by SELCUK UNIVERSITY At 07:06 17 January 2015 (PT)

    Charles Dennis, Bill Merrilees, Charles Dennis, Bill Merrilees, Chanaka Jayawardhena, Len Tiu Wright, (2009),"E-consumer
    behaviour", European Journal of Marketing, Vol. 43 Iss 9/10 pp. 1121-1139 http://dx.doi.org/10.1108/03090560910976393
    Paul J. Albanese, (1993),"Personality and Consumer Behaviour: An Operational Approach", European Journal of Marketing,
    Vol. 27 Iss 8 pp. 28-37 http://dx.doi.org/10.1108/03090569310042918

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