External Factor Evaluation Matrix

External Factor Evaluation Weighting Rate Weighted Score

Opportunities
Electronic Banking 0.17 3 0.51
Micro Financing 0.15 2 0.3
Investment in IT and latest technology 0.13 3 0.39

Threats
Political Pressure by Elected Government 0.15 1 0.15
Data theft 0.13 3 0.39
Customer Complaints 0.12 4 0.48
Circulation of fake currency 0.15 4 0.6
Total 1 2.82

Interpretation:
The Total Weighted Score of 2.82 is above the average (midpoint) of 2.5, so this business
is doing pretty well, taking advantage of the external opportunities and avoiding threats facing the firm.
There is definitely room for improvements, though, because the highest total weighted score would be
4.0.
 Internal Factor Evaluation Matrix

Internal Factor Evaluation Weighting Rate Weighted Score

Strengths
Employee Benefit 0.15 4 0.6
Reserve custodian 0.08 3 0.24
Broad Network 0.12 4 0.48
Strictly follows Rules & Regulations 0.1 3 0.3
Professional Competence 0.11 4 0.44

Weakness
Favoritism and Nepotism 0.1 2 0.2
Uneven Work Distribution 0.12 1 0.12
Latest procedures and best practices are not
adopted 0.1 2 0.2
Staff is not well trained in IT 0.12 1 0.12
Total 1 2.7

Interpretation:
The Total weighted score of 2.70 indicates that SBP is doing pretty well, but there
definitely is room for improvement.
 The Internal-External (IE) Matrix

The total IFE weighted score

Strong Average weak

3.00-4.00 2.00-2.99 1.00-1.99

High 3.00-4.00
1 2 3
THE

TOTAL
Medium 2.00-2.99 4 5 6
EFE

WEIGHTED

SCORE
7 8 9
Low 1.00-1.99

Interpretation:
According to the graph studied above SBP is lying in the 5th cell which means that
it is using the Hold and Maintain strategy in order to increase the market penetration
through greater marketing efforts. In this regard SBP can use the certain strategies such as,
market penetration and product development.