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EFE Matrix (External Factor Evaluation Matrix:

Opportunities Weights (0-1) Rating (1-4) Weighted Score


Micro Financing 0.2 4 0.8
Islamic Banking 0.1 3 0.3
Car Leasing 0.05 4 0.2
Make Personal Loans 0.1 3 0.3
Reduce Transaction 0.05 3 0.15
Charges
Threats
Direct Competitors 0.1 2 0.2
Financial Recession 0.1 1 0.1
Foreign Banks 0.2 2 0.4
Downfall Of Economy 0.05 2 0.1
High Interest Rate 0.05 1 0.05
Total: 1 2.6

Interpretation of EFE Matrix:

The EFE shows that the company has more than average response of 2.5. The company has2.6 total
weighted score which shows that the company is showing good response to external opportunities and
threats so external position of the company is good enough but the chances are always there for the
company to improve itself by availing appropriate opportunities.

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