Factors Affecting Market Attractiveness:

Factors Weighting Rating Industry

Attractiveness
Market Size 0.1 3 0.3
Growth Rate 0.15 7 1.05
Market 0.1 3 0.3
Profitability
Competitor 0.3 7 2.1
Intensity
Entry/Exit 0.05 7 0.35
Barriers
Overall Risk Of 0.05 3 0.15
Returns
Industry 0.05 3 0.15
Profitability
Resource 0.1 6 0.6
Requirements
Pricing Trends 0.1 4 0.4
1.0 5.4
Factors Affecting Strength Of SBU:
FACTOR WEIGHTING RATING STRENGTH
Relative Brand 0.2 4 0.8
Strength
Market Share 0.15 3 0.45
Customer 0.15 7 1.05
Loyalty
Relative Cost 0.05 5 0.25
Position
Relative Profit 0.05 4 0.2
Margin
Quality 0.1 6 0.6
Management 0.05 6 0.3
Strength
Distribution 0.1 6 0.6
Strength
Access To 0.15 7 1.05
Financial
Resources
1.0 5.30