External Factor Evaluation (EFE) Matrix

No. Opportunities Weight Rating W.S

MICRO FINANCING (Micro Financing can be offered 0.05 3 0.15
1
on a larger scale)
TAKE ADVANTAGE OF ITS STRONG BRAND IMAGE & 0.07 3 0.21
2
GOVERNMENT’S BACK
3 IMPROVEMENT IN YIELD OF LOAN 0.09 4 0.36
4 GROWTH IN THE INDUSTRIAL SECTOR 0.04 2 0.08
5 PRODUCT & SERVICE DEVELOPMENT 0.05 2 0.1
CAN LAUNCH A MARKETING STRATEGY TO CAPTURE 0.07 4 0.28
6
THE BUSINESS FROM ITS COMPETITORS
No. Threats Weight Rating W.S
1 EMERGENCE OF NEW COMPETITORS 0.07 4 0.28
2 POLITICAL INFLUENCE ON MANAGEMENT 0.07 5 0.35
3 POLITICAL INFLUENCE ON RECRUITMENT 0.08 4 0.32
4 LIMITED OFFERINGS OF RETAIL BANKING 0.05 5 0.25
5 SUBSTITUTE FORMS OF CASH 0.06 4 0.24
6 DECREASE IN CORPORATE LOANS 0.07 3 0.21
7 DOWNSIZING 0.09 4 0.36
8 CUSTOMERS’ COMPLAINTS 0.08 3 0.24
INCREASE IN NUMBER OF NEW 0.06 3 0.18
9
ENTRANTS/COMPETITORS
Total 1   3.61