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Executive Summary
Wy'East Law Firm (WLF) is a boutique technology law firm located in Portland, Oregon. The
firm will be lead by Richard Bloom, a seasoned attorney previously with (name omitted)'s e-
group. WLF will service all needs generated by technology firms, with specialization on mergers
and acquisitions and qualified stock option plans; and handles both start-up and established
companies.
In addition to WLF's technology practice, we will offer public interest legal work at subsidized
rates. The technology practice will allow the firm to be able to provide public interest
organizations legal help at the cost of overhead.
WLF is a limited liability company founded and lead by Richard Bloom.
1.1 Objectives
The objectives for WLF for the first three years of operation include:
1. To create a law firm whose primary goal is to exceed customer's expectations.
2. To develop a client list that includes at least 20 companies, each with revenues of over $3
million.
3. To increase the ability to serve public interest organizations each year.
4. To be able to offer each year some legal services at a subsidized rate.
1.2 Mission
The mission of Wy'East Law Firm is to provide the Portland community with technological and
public interest legal guidance. We exist to attract and maintain customers and to support the
public interest community. When we adhere to this maxim, everything else will fall into place.
Company Summary
WLF is a law firm serving technology companies and public interest organizations, and will
subsidize its public interest work with local companies. WLF specializes in mergers and
acquisitions as well as stock option plans, but can handle most legal needs for a technology
company.
The technology work will subsidize the company's public interest work which will be billed out
at the cost of overhead.
Start-up Expenses
Legal $0
Rent $0
Other $0
Start-up Assets
Start-up Funding
Assets
Liabilities
Current Borrowing $0
Long-term Liabilities $0
Total Liabilities $0
Capital
Planned Investment
Investor 1 $25,000
Investor 2 $0
Other $0
Services
WLF will provide provide law services to two different groups of customers.
1. Technology law services. WLF will provide legal services to high technology clients, to
both start-up companies and established firms. While the firm excels in mergers,
acquisitions, and qualified stock option plans, we also have experience in almost any
legal field that a tech firm encounters. These clients, billed at market rate, will subsidize
the public interest clients.
2. Public interest law. WLF will serve regional public interest organizations, with a
concentration on environmental and civil rights organizations. For most public interest
organizations, good legal help is expensive. By using technology clients to subsidize the
cost of legal fees for public interest firms, WLF is able to make significant contributions
back to the community.
WLF will be targeting public interest organizations for one simple reason, a desire to give back
to the community. Public interest work is inherently altruistic to some degree. Generally, the
person performing the work receives a good feeling for his/her contribution, but in today's
capitalistic society, someone who donates his/her time at far below market wages should be
considered altruistic.
Management Summary
Wy'East Law Firm is an Oregon Corporation founded and run by Richard Bloom. Richard has a
degree in Political Science from the University of Colorado, Boulder, and a J.D. from Lewis and
Clark University. While at Lewis and Clark, Richard was the President of the school's Public
Interest Student Organization. It was through this organization that Richard became fond of
public interest law. After graduation, Richard went to work for (name omitted) for three years in
the e-group which concentrated on technology. While working in the e-group, Richard worked
on technology issues with a number of well known start-up organizations and established
companies.
One of the perks working at (name omitted) was his ability to do pro bono work which counted
toward his required yearly billable hours requirement. Richard has spent a fair amount of time
with 1000 Friends of Oregon and other public interest organizations. After three years however,
Richard was feeling constrained and desired more autonomy. He decided to leave and start his
own firm. Richard was able to bring a fair number of his clients from (name omitted) to his new
firm, helping the transition from leaving an established practice to hanging out his own shingle
and starting over.
Financial Plan
The following sections will outline important financial information.