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CWIS
27,1 Activity-based management
system implementation in higher
education institution
40
Benefits and challenges
Noor Azizi Ismail
College of Business, Universiti Utara Malaysia, Sintok, Malaysia
Abstract
Purpose – The purpose of this paper is to discuss how activity-based costing (ABC) technique can be
applied in the context of higher education institutions. It also discusses the obstacles and challenges to
the successful implementation of activity-based management (ABM) in the higher education
environment.
Design/methodology/approach – This paper adopts a combination of case study and survey
approaches. It also uses SAS ABM software to transform the ABC model into a working model.
Findings – The results demonstrate that, using SAS ABM software, implementation of ABC
technique can result in improved information of benefits to the university administrators. However,
several obstacles and challenges especially those relating to supporting information systems may
hamper the success of ABM system implementation.
Originality/value – This is the first paper that investigates the feasibility of ABM system
implementation in higher education institution in Malaysia. It is also the first to use specific software
to transform the ABC into a working model.
Keywords Malaysia, Universities, Activity based costs, Activity based management
Paper type Case study
Introduction
There is a widespread recognition that the world is changing and higher education is
one area facing unprecedented challenges. Digital revolution is one development that
has fundamentally changed higher education institutions. In response to this rapidly
changing environment, higher education institutions need to take necessary actions to
pursue opportunities presented by these challenges, as well as responding positively to
the challenges. Universities need to invest heavily in information and communication
technology (ICT) projects such as e-learning and to develop comprehensive campus
information systems to help them achieve their strategic objectives better. These
efforts, however, will further contribute to the rising cost of higher education.
Therefore, effective cost management system is crucial as it could provide university
management with the right information and feedbacks necessary to create value for the
institutions (Cox et al., 1999). Managing modern universities is a big challenge
nowadays as university leaders must strive to work on controlling costs while
aggressively working to address high-quality education. For this purpose, universities
Campus-Wide Information Systems need to find a methodology that can link accounting data to the university strategic
Vol. 27 No. 1, 2010
pp. 40-52 plan as well as performance measures (Qayoumi, 1996). Activity-based costing (ABC)
q Emerald Group Publishing Limited is one alternative costing method as it could accurately determine the true cost of
1065-0741
DOI 10.1108/10650741011011273 providing product or services (Robertson et al., 1998). Gordon and Charles (1998)
reported several universities in the UK that used ABC found ABC information has ABM system
helped them with tighter financial management and resource allocation. While many implementation
universities in developed economies have implemented ABC as a decision support
system (Robertson et al., 1998; Cox et al., 1999; Granof et al., 2000; Whelan, 2008;
Hubbard, 2008), this method is still an alien to most universities in Malaysia.
This paper discusses two important issues relating to ABC. First, it discusses how
ABC technique can be applied in the context of higher education institutions in 41
Malaysia. Second, it discusses the obstacles and challenges to the successful
implementation of ABC in the higher education environment. To test the feasibility and
value of ABC in a university environment, this study uses SAS activity-based
management (ABM) software to transform ABC paper model into a working model.
The ABC model was developed based on activities of an academic department,
Faculty of Accountancy (FAC) of a public university in Malaysia. Several reasons
justify, why a faculty and not a university is chosen as a subject for this study. First,
university costs are as much affected by decisions made at the faculty level as at the
university level. Second, for a pilot project like this, it is thought that the accounting
system of a faculty is more manageable and within the resource constraints of this
project, whereas a university consists of an extraordinarily wide range of
organizational units and thus activities. Finally, FAC is specifically chosen among
other faculties as the majority of faculty members are already having a good
understanding of ABC method.
Literature review
The literature review is divided into three sections. The first section provides an
overview of traditional cost management (TCM) system. The second section discusses,
the differences and advantages of ABC/ABM system over TCM system. Finally, the
third section explains how ABM system can assist higher education institutions
achieve their strategic goals.
Research
Publication
Consultation
Teaching Programs /
Administrative resource costs
students
Services
Admin. Figure 1.
ABC conceptual model
CWIS
RM %
27,1
Salaries and allowances 7,748,038.86 87.2
Benefits 250,000 2.8
Traveling allowances 140,750.00 1.6
Utilities 159,000.00 1.8
44 Supplies 153,450.00 1.7
Rentals 168,000.00 1.9
Table I. Maintenance 248,000.00 2.8
Breakdown Others 19,600.00 0.2
of expenditures Total expenditures 8,886,838.86 100
Table III.
Activities costs
Teaching Research Publication Consultation Service Admin Idlea Total
RM Percent
Traditional reporting
Salaries and allow 7,748,038 87.2
Benefits 250,000 2.8
Operating expense
Traveling 140,750 1.6
Utilities 159,000 1.8
Supplies 153,450 1.7
Rentals 168,000 1.9
Maintenance 248,000 2.8
Others 19,600 0.2
ABC reporting
Teaching 2,646,823
Lecturing 1,808,741 20.4
Advising 335,209 3.8
Supervision 78,986 0.9
Others 423,887 4.8
Research 1,001,425
Proposals 459,208 5.2
Research 387,363 4.4
Others 154,854 1.7
Publication 821,153
Academic journal 229,927 2.6
Professional journal 109,116 1.2
Books 367,597 4.1
Others 114,512 1.3
Consultation 336,538 3.8
Service 811,179
University/faculty 377,116 4.2
Prof. service 66,015 0.7
Prof. development 165,166 1.9
Others 202,882 2.3
Administration 830,962
Academic 412,123 4.6
General 262,102 2.9
Table V. Others 156,737 1.8
Comparison of traditional Idle 2,438,759 27.4
and ABC cost reporting Total expenditures 8,886,838 100
across all public universities in Malaysia, the same information can be generated and ABM system
used by the Ministry of Higher Education to make appropriate budget allocations implementation
among universities according to their core businesses (teaching, research, publication
and consultation), or even used the information as a basis to classify the universities as
either a research or a teaching university. While results of this case study provide
interesting insights of what ABC information can do to help faculty or university
management make decisions around its core businesses, it is important to note that the 49
results discussed in this section cannot be generalized beyond the faculty to which the
model is applied. The model used simplified drivers and driver quantities for
assignments exercises and did not include some relevant university costs. Therefore,
they may not provide accurate and details costs information, as they should.
Nevertheless, they are of interest because, for the first time, they point to the types of
findings that application of the model can produce and to classes of issues and
challenges that can be encountered in Malaysian universities environment.
Conclusions
Higher education sector will see a significant difference between the past and future
trends. Changes will occur more frequently, more intensely, and in a more competitive,
global environment. ICT revolution will radically transform universities, causing a
redefining of students, academic and administrative staff members’ roles, needs and
expectations. The establishments of private universities and twinning degree
programs with renowned foreign universities, which offer first class facilities and
tailor-made programs further add to the challenges facing public universities. The
management of public universities thus needs to embark on a more effective cost
management system that are flexible, timely and provide information critical to
support their decisions. As evidenced in this study, ABC methodology is one important
alternative for public universities to consider to covert to competitive entities. While a
more comprehensive study, possibly with the help of a consultant and a more
comprehensive university information systems to seed the necessary information,
would provide a more meaningful and conclusive ABC model for universities, public
universities is urged to travel in the direction towards which this paper is pointing.
This is important, as the achievements of public universities in the next decade will be
measured in large part, by the way, university management manages costs and
effectively uses them to make right management decisions.
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