1.

1 Industry Profile
Restaurant and Hotel Industry:
A restaurant is a place where cooked food is sold to the public and where people sit down to
eat it. It is also a place where people go to enjoy the time and to eat a meal.
Some restaurants are a chain, meaning that there are a lot of restaurant that have the same
name and serve the same food. McDonald‘s, Burger King, and Pizza Hut are example of
chain restaurant that are all over the world. These restaurants serve fast food, that is,
inexpensive food, prepared and served quickly. At some, you do not have so even get out of
the car to eat. You can pay and get your order from a window. These places are called drive-
thrush.

There are also chain restaurant that serve slightly more expensive food. They are called fast
casual restaurants. Applebee‘s and Perkins are example of this type of chain restaurant.

Haute cuisine or fine dining‘is found in a guide, such as the Michelin Guide, the most famous
restaurant guide in the world. Their 3-star rosettes are given only to restaurant with the
highest standards of cooking and services. Interestingly, the Guide gives more 3-stars to
Tokyo and Kyoto than to Paris, London and New York together. Traditionally, the
restaurants of top hotels such as the Hotel de Paris in Monte Carlo or the Hotel Ritz Paris are
the places recognized for fine dining.

Restaurants are an institution in nearly every country and every culture in the world. The
restaurant as we know it today, a place where people come to eat and drink and socialize, is
credited to the French Revolution. But even before Marie Antoinette and Louis XVI were
sent to the guillotine, restaurants have been around in one form or another for thousands
of years.
Restaurant in Ancient Times
The idea of selling food for profit goes back as far as the earliest civilization. Its no coincide
the growth of restaurants through history correlated with the growth of cities. The need for
public eateries was firmly established as far back as the Roman Empire and Ancient China.
When peasants and farmers brought their livestock and other goods to the urban markets,
often they travelled for several days at a time.

This brought about the earliest form of restaurants, the roadside inn. Usually located in the
middle of the countryside, inns served meals at a common table to travellers. There were no
menus or even option to choose from. Every night was chef‘s choice.

Within city walls, where living conditions were cramped and many people did not have
means to cook their own meals, vendors sold food from small carts or streets kitchens,
which is still popular in many parts of the world today. The meals they sold were usually
precooked and cheap, a forerunner to Modern fast food. These earliest inns and taverns
were more than just a place to eat. They served important social function, bringing people
together.

Ages into the renaissance taverns and inns continued to be the main place to buy a
prepared meal. In Spain they were called bodegas, serving tapas. In England items like
sausage and shepherd‘s pie were popular, while in France stews and soups were offered.

All of these early restaurants served simple, common fare-foods you would find in a peasant
or merchant home. Following Columbus’ voyage in to the Americas in 1492, global trade
increased, bringing new foods to Europe. Coffee, tea and chocolate were soon being served
in public houses alongside ale, wine and beer. By the 17th Century, while full meals were
still typically eaten at home, moderately well-to-do people would hire a trattatorie (caterer)
or take their meals in a private salon, rather than in the main dining room of a public house.

Restaurants play a vital role in today‘s society. They provide a convenience for busy two-
career families and a means of entertainment for those who enjoy going out and having
other people prepare and serve food to them. Restaurants were originally established as a
necessary option for people who had to be away from home and couldn‘t use their own
kitchens. Restaurants still serve that purpose, and today they help busy, overworked people
who want to save time by eliminating the chores of food shopping, preparation, and
cleanup. They are the cornerstone of our nation‘s economy, posting average sales of nearly
$1.2 billion a day.

Restaurant Types:
There are many different types of eating establishments, including cafeterias, carryout
operations, coffeehouses, drugstore counters, fast-food chains, sandwich shops, and white-
tablecloth operational description of some of the different types of restaurants follows:

 Family restaurant.
As the name implies, one would come to this restaurant with children, spouse, or friends
for a casual melanin a relaxed, unpretentious atmosphere. Denny‘s, Red Lobster, and
Pizza Hut are all examples of family restaurants.

 Atmosphere restaurant.
The setting, decor, historic, context, special artefacts, or view sets the atmosphere for
this type of restaurant, which is usually visited for a special reason. The dress code is
sometimes a little more formal than at a family restaurant. The Hard Rock Cafe
restaurants, with their collections of memorabilia from the music world, are
atmosphere restaurants.

 Gourmet restaurant.
The food, service, and gracious atmosphere all add to a relaxed dining experience at this
type of restaurant. It is more formal than the family or atmosphere restaurant, and it is
characterized by an unhurried pace. Beer, wine, and liquor are offered. Often
restaurants serving cuisines from other countries such as France, Japan, and Italy, are
gourmet restaurants.

 Fast-food restaurant.
This type of restaurant primarily sells limited lines of beverages and prepared food items
such as fish, hamburger, chicken, or roast beef sandwiches for consumption either on or
near the premises or to take home. Fast-food restaurants are inexpensive, appeal to all
ages, and are suitable for snack service as well as meal service. Seating is available, but
customers are not served. Food is ordered and picked up at the counter. McDonald‘s
and Burger King are two of the most successful fast-food restaurant chains.

 Cafeterias.
Customers make food and beverage selections from a wide display of items. There may
be some limited waiter or waitress service. Tables and/or booths are usually provided.
Ponderosa and Bonanza are two well-known cafeteria-style restaurant chains.

 Take-out restaurant.
Food is purchased and taken off the premises—no seating is offered. Sometimes home
delivery is available. Domino‘s Pizza is a take-out restaurant franchise.

 Coffeehouses.
Once a gathering place for artists and intellectuals, this type of restaurant serves coffee
and other refreshments to people who gather for conversation, games, or musical
entertainment. Starbucks Coffee Company is one of the fastest-growing and most
successful examples of a coffee house.
Primary objective:
1. To know and analyze the consumer perception towards selected garden restaurant in
surat city.

Secondary objective:

1 To know the factors that affecting the consumer perception for garden restaurants.
2 To study influence of perception on buying decision. on the basis of following aspect;

 Location
 Parking facilities
 Serving facilities
 Price
 Food quality
 Schemes and offer