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Technologies in Business

Introduction

Technology in business enhances or hurt their chances of success, depending on how it is

used. Various companies incorporate technology in production operations, and as a marketing

tool, this leads to different outcomes which may benefit the organization or lowers its

effectiveness and production.

In the modern world, technology has become more a more reliable tool in every business.

Technology ease production of goods and services hence supporting the efficiency of a business.

For instance, in manufacturing industries such as soft drink production, machines are used in

manufacturing packaging bottles, this would be very challenging for the human being to perform

the same task as the machine. Processing of water and mixing chemicals proportional is also

other tasks performed by devices in soft drink industries, this would take a lot of time and

resources when done through human labor. Through innovation and technology, many

businesses have succeeded and improved their efficiency in production. The cost of production

also been lowered since machines reduce the need for much human labor (Davenport et al.1990).

In business communication, technology plays an important role; cellphones and the internet are

the widely used means of communication. Reaching out to clients needs an efficient
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communication network, by use of internet companies, companies such as Zara market their

products through social media and emails by sending sample photographs to market their new

products ( Roll 2018).

On the other hand use of technology may fail the business operation, this is because the

different machine needs electric power which may fail sometimes, this may read to high loses if

there are no alternative sources of energy. Most devices use a designed program which may fail

or be altered to produce a different result other than the expected, which may lead in the

production of low-quality products. Carelessly use of the internet exposes the business data to

malicious hackers who may acquire companies passwords disclose private business information,

bank account details, and clients personal data, which may lead to huge loses and losing crucial

customers.

Conclusion

Technology has both impacts of benefiting the business or leading to its failure. Most

business has succeeded in the use of technology, while others have failed. Therefore, technology

in business enhances or hurt their chances of success, depending on how it is used.

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Work Cited

“The Secret of Zara's Success: A Culture of Customer Co-Creation.” Martin Roll, 9 Dec. 2018,

martinroll.com/resources/articles/strategy/the-secret-of-zaras-success-a-culture-of-

customer-co-creation/.

Davenport, Thomas H., and James E. Short. "The new industrial engineering: information

technology and business process redesign." (1990).