CONTENTS

CHAPTER PARTICULARS PAGE NO.

NO
Introduction

Introduction About Company

Company Profile
I
Product Profile

Objectives

Scope of the Study

Limitations Of The Study

II Review Of Literature

III Research Methodology

IV Data Analysis and Interpretation

V Findings, Suggestion and Conclusion

1
 LIST OF TABLES

Table.No Table Title Page.

No

1 Shows the age of the Respondents

2 Shows the Gender of the Respondents

3 Shows the Income of the Respondents

4 Shows the Qualification of the Respondents

5 Shows the Supply Details

6 Shows the Turnover of the company.

7 Shows Demand for the coconut oil.

8 Shows the reason for the production slowdown of

coconut oil.
9 Shows High demand variety.
10 Shows the reason for oil exports.

11 Shows the major exporting countries.

12 Shows the reason for crisis.

13 Shows the supporting organisations.

14 Shows the steps taken to increase demand.

15 Shows the steps taken by the cocounut oil board.

16 Shows the major constraints faced by oil supply.

17 Shows the major competitor countries.

18 Shows the reason for price fluctuations.

2
19 Shows the Incentives from Government.

20 Shows correlation between gender and receive

incentives.

3
 List of Charts
Chart .No Chart Title Page
No.

1 Shows the age of the Respondents

2 Shows the Gender of the Respondents

3 Shows the Income of the Respondents

4 Shows the Qualification of the Respondents

5 Shows the Supply Details

6 Shows the Turnover of the company.

7 Shows Demand for the coconut oil.

8 Shows the reason for the production slowdown of coconut oil.

9 Shows High demand variety.
10 Shows the reason for oil exports.

11 Shows the major exporting countries.

12 Shows the reason for crisis.

13 Shows the supporting organisations.

14 Shows the steps taken to increase demand.

15 Shows the steps taken by the cocounut oil board.

16 Shows the major constraints faced by oil supply.

17 Shows the major competitor countries.

18 Shows the reason for price fluctuations.

4
19 Shows the Incentives from Government.

20 Shows correlation between gender and receive

incentives.

5
CHAPTER I

6
 INTRODUCTION

The Purpose of this training is to study the organizational practices. The

functioning of various departments of the organization is to be studied
Internship training is conducted to get experience about the practical application of
the management theory. It helps students to combine theory with practice. The
scope of the study covers how the organization is working, study of functions of
departments in the organization and analyzes the management problem in the
organization. Based on the study ,swot analysis has been made a solution for
recovering the management problem is recommended in that organization
After the Second World War, food industry took quantum leap. This brought in the
need for good and quality food products. Products need quality and retain all the
nutritious factors. This can be more favorable to the customers at large. Food
industry across the globe is turning more and more rice, wheat and oil products.
Poorna Group of companies introduces mainly wheat products to the market. The
Company also produces other products such as edible oil, vanaspathi, etc.
This report contains details of various departments of the company, the company‘s
vision, mission, its objectives, findings and suggestions.
Importance of the study
This training make the students familiar about the organization and its working
before entering into corporate world.. This organizational study helps the
researcher to identify the importance of coordination among the different
departments. Also it gives opportunities to focus on the various activities of
departments of Poorna oil mills. This study helps to identify the sales force
strategy and other promotional efforts of the company. This report is beneficial to
the readers also to know about the various products of the organization and the
functioning of this organization.

7
The food industry has given us a food supply so plentiful, so varied, so
inexpensive, and so devoid of dependence on geography or season that all but the
very poorest of Americans can obtain enough energy and nutrients to meet
biological needs. Indeed, the U.S. food supply is so abundant that it contains
enough to feed everyone in the country nearly twice over—even after exports is
considered. The overly abundant food supply, combined with a society so affluent
that most people can afford to buy more food than they need, sets the stage for
competition. The food industry must compete fiercely for every dollar spent on
food, and food companies expend extraordinary resources to develop and market
products that will sell, regardless of their effect on nutritional status or waistlines.
To satisfy stockholders, food companies must convince people to eat more of their
products or to eat their products instead of those of competitors. They do so
through advertising and public relations, of course, but also by working tirelessly
to convince government officials, nutrition professionals, and the media that their
products promote health
Societal attachments
The ways in which food companies use political processes—entirely conventional
and nearly always legal—to obtain government and professional support for the
sale of their products. Its twofold purpose is to illuminate the extent to which the
food industry determines what people eat and to generate much wider discussion of
the food industry's marketing methods and use of the political system.
World wide research
Past 25 years, the nutrition had found that food industry practices are discussed
only rarely. The reasons for this omission are not difficult to understand. Most of
us believe that we choose foods for reasons of personal taste, convenience, and
cost; we deny that we can be manipulated by advertising

8
COMPANY PROFILE

Poorna oil mills, a legacy of trust envisioned by late Janab A.V.Kunhipari in the
1950's.From its humble beginnigs in a small hamlet to a leading corporate entity in
south India,the group recorded a phenomenal growth over the years. Thanks to the
farsighted vision of the founder and the commitment of the younger generation to
carry forward this glorious legacy.
The Poorna Group with their corporate base in Palakkad Kerala are the largest
manufacturers and marketers of two basic food commodities, Wheat Flour and
Edible Oils in South India. Started in a humble way, POORNA OIL MILLS has
reached a stage that it has grown into a formidable omni-presence at every phase of
the Agri Business cycle including Production, Processing and Distribution. Having
made their presence felt in the food commodities market, Poorna diversified their
activities into Rubber, Tea Plantations and Infrastructure Leasing. The group today
is headed by Mr. N.K.Mohammed Ali, a very resourceful leader and futuristic
thinker. His dynamic leadership combined with the illustrious efforts of his
brothers, Mr.N.K.Ashraf, Mr.N.K.Khalid and Mr. N.K.Haris has been the
motive force behind what Parisons is today, a major presence in the agribusiness
industry." The Poorna Group has distinguished itself as one of the leading business
groups in Kerala notching up a total turnover exceeding 1000 crores. The Group
started out as a Trading outlet in Big Bazaar, the business hub of North Malabar in
1982, and has reached this distinction during the past decade and a half. The first
manufacturing unit was established in 1992, and now the group has a total
processing capacity of 600 MT for Wheat flour milling and 380MT for edible oil
refining per day.

9
The saga of success of the Poorna Group started in 1992 when the flagship
company The Poorna Roller Flour Mills Pvt. Ltd. was set up in West Hill
Calicut. The company owns a 120 TPD Roller Flour Mill is now the market leader
in its segment with the ultra premium Poorna brand of wheat products. The
success of this venture led the group to acquire several flour mills and key brand
names. of new projects, as well as, taking over sick and ailing units and making
them viable in the shortest possible time. This has led to the emergence of Poorna
as the largest producers and marketers of wheat products and edible oils. Out of the
31 active flourmills in Kerala 6 major flourmills with a total capacity of 600MT is
presently owned by the group. Our presence in the market can be gauged by the
fact that 3 out of 6 flourmills in Palakkad District.
The Poorna oil mills is already a brand presence in South India, especially Kerala
with an established market, distribution network and high brand equity for its
products coming from its existing four units namely:
Poorna Roller Flour Mills Private Limited
Yenkey Roller Flour Mills
Khemka Flour Mills Private Limited
Kodandaram Roller Flour Mills Private Limited
Trivandrum Flour Mills Private Limited
Parisons Milling Company Private Limited

Commodities
Treading new frontiers of business is at the heart of the group‘s growth strategy. A
professional outlook with a global vision and a thorough understanding of the
nuances of global business has helped the group to thrive in the realm of global
trade Through its offices in India and the Middle East, the group imports and

10
exports a variety of commodities. Right from scrap steel to semi-conductors to
food products.
Quality Control
We at Poorna believe quality is of paramount importance in customer satisfaction.
Our commitment to quality starts right from the procurement of raw materials and
continues till the final products are packed for delivery. Our ultimate objective is to
bring continuous development by incorporating the latest technology that help us
in achieving better quality.
Our incomparable state-of-the-art infrastructure consists of well-equipped and
high-tech plants to cater to the increased demand of our products. Our range of
products is tested and quality checked by our in house labs provided with latest
state of the art equipment. We have in-house facilities for bulk packing to small
packing and all the operations are performed in dust free and hygienic conditions.

We believe in competing with ourselves and this encourages us to increase our

manufacturing potentials and to augment them from time to time. We are a
customer driven company and aim to achieve "total client satisfaction" through
timely delivery, right quality and competitive prices of the products.

11
PRODUCT PROFILE
Wheat Products

Wheat and wheat products forms part of the staple diet of almost all Indians. In
the field of wheat products, Poorna Oil Mills is the largest manufacturer in South
India. Poorna Oil Mills brand is the only one brand, which is available throughout
Kerala and it is the market leader in this segment.
Maida
It is mainly used in Bakery and Pasta industry. In Bakery industry maida is used
for making Breads, Cakes, Pastry, Naan etc., while in Pasta industry it is used to
make Spaghetti, Macaroni, Cannelloni, Vermicelli, Noodles etc. It is also used
for making Parathas and Halwa.
Resultant Atta & Whole Wheat Atta
Atta is used throughout the country to make Chapathis, Roti and Puries. It is one
of the largest selling flour in the country.
Sooji
Wheat Semolina or Sooji is mainly used in Pasta industry to make Macaroni,
Raccioir, Farfalle etc. It is also for Sweet making and Kesri rawa making.

Bran
Wheat Bran is mainly used for poultry feed and cattle feed industries as raw
material.
Manufacturing
Poorna Oil Mills currently operate state of the art wheat flour mills in different
parts of Kerala. Modern Flour mills are highly automated plants. The wheat is
stored in silos after thorough cleaning. This then are channelled to Roller mills
where they are ground to flour. The flour is then sifted and purified in plan sifters
and the hygienic fine product is obtained. The roller mills are able to produce fine
and wholesome wheat products in large quantities.

12
History and Origin of Wheat

Wheat is grown on more land area worldwide than any other crop and is a close
third to rice and corn in total world production. Wheat is well adapted to harsh
environments and is mostly grown on wind swept areas that are too dry and too
cold for the more tropically inclined rice and corn, which do best at intermediate
temperature levels.

Wheat is believed to have originated in south-western Asia. Some of the earliest

remains of the crop have been found in Syria, Jordan, and Turkey. Primitive
relatives of present day wheat have been discovered in some of the oldest
excavations of the world in eastern Iraq, which date back 9,000 years. Other
archaeological findings show that bread wheat was grown in the Nile Valley about
5,000 B.C. as well as in India, China, and even England at about the same time.

Wheat was first grown in the United States in 1602 on an island off the
Massachusetts coast. Man has depended upon the wheat plant for himself and his
beasts for thousands of years. A global wheat failure would be a disaster that few
nations could survive for even one year.

Although the so-called bread wheat are common to most of us, there are many
uncertainly related species that make up the genus Triticum. This likely was due to
a number of natural crossings with wild species during its early evolvement. Some
of the species closely related to our common wheat would be einkorn, emmer,
durum, and spelt.

Predominant Growing Areas for Wheat

In 2000, world wheat production was approximately 21 billion bushels. This was
grown on approximately 520 million acres. About 36 percent of the world
production is in Asia with about 17 percent in Europe Union countries and 16
percent in North America. World leaders in order of wheat production are the
China,
India, United States, France, and Russia. Marked increases in wheat production in
China and India since the early 1960's is one of the greatest success stories.

13
The United States grew just over 62 million acres of wheat in 2000 with an average
yield of 41.9 bushels per acre. The top states in acreage grown are Kansas, North
Dakota, Montana, Oklahoma, and Washington. Other leading producers are Texas,
Colorado, Nebraska, South Dakota and Minnesota.

About 70 percent of the wheat planted in the United States is winter wheat (fall
seeded). Of the remaining wheat acreage, 24 percent is planted to spring wheat
(spring seeded) and 6 percent to durum (spring seeded). Although five major
classes of wheat are grown in the United States, the two major wheat are hard red
spring and hard red winter, and both are bread wheat. Iowa is a very minor
producer, having only 20,000 acres in 2000, compared with 500,000 acres in 1910.
A major processing plant for making pasta products from durum wheat is located
in Ames, Iowa.

Uses of Wheat

Although useful as a livestock feed, wheat is used mainly as a human food. It is

nutritious, concentrated, easily stored and transported, and easily processed into
various types of food. Unlike any other plant derived food, wheat contains gluten
protein, which enables a leavened dough to rise by forming minute gas cells that
hold carbon dioxide during fermentation. This process produces light textured
bread.

Wheat supplies about 20 percent of the food calories for the world's people and is a
national staple in many countries. In Eastern Europe and Russia, over 30 percent of
the calories consumed come from wheat. The per capita consumption of wheat in
the United States exceeds that of any other single food staple. Besides being a high
carbohydrate food, wheat contains valuable protein, minerals, and vitamins. Wheat
protein, when balanced by other foods that supply certain amino acids such as
lysine, is an efficient source of protein.

Various classes of wheat are used for different purposes. The major classes used
for bread in the United States are hard red spring and hard red winter. These are the
major wheat grown in the Great Plains of the United States. The dominant hard red
spring wheat states are North Dakota, Montana, Minnesota, and South Dakota.

14
 OBJECTIVES

 To analyze the performance of edible oil producers.

 To know about the demand for different qualities.
 To know the risks and challenges involved in exporting edible oil.
 To know about the incentives gained by the exporters.

SCOPE OF THE STUDY

 This research aims at studying the performance of edible oil exporters.

 To know the risks and challenges faced by the exporters.
 The study is based on primary data and secondary data.

LIMITATION OF THE STUDY

 Time constraint due to limited period of study.

 Lack of accuracy and reliability on the secondary data

15
CHAPTER II

16
 REVIEW OF LITERATURE

Import of natural coconut thrush is allowed only through sea ports of Chennai and
Jawaharlal Nehru Port at Nhava Sheva, Mumbai. There are around 13.2 lakh
rubber small holdings in the country, out of which around 9 lakh are in Kerala.

Consumption of natural coconut thrush has increased from 9.95 lakh tonne in
2015-16 to 10.45 lakh tonne in 2016-17 mainly due to rise in demand from edible
oil sector. Oil production in 2016-17 was 6.91 lakh tonne as against consumption
of 10.45 lakh tonne in edible oil and Palmolein oil.

Import of natural coconut thrush has declined to 4.27 lakh tonne in 2016-17 from
4.58 lakh tonne in the previous fiscal. Export, on the other hand, jumped to 20,920
tonne in 2016-17 from 865 tonne in the previous fiscal.

The 1950s and 1960s saw a period of intense market competition between NR and
SR. Within 20 years, improved types of SR began to dominate industrial
consumption, holding almost 71% of the market by 1979. Technological changes,
including the development of other edible oil products and the increasing use of
NR latex products, have caused this share to drop quite rapidly since then. It is
currently estimated to be just under 60%.

While all of these studies have investigated either how consumers‟

preferences and perception of quality features of products impact on their
purchasing behavior or on how socio–economic and behavioral factors affect
consumption, only a few studies have examined the influence of consumers‟
lifestyles on their attitudes towards quality aspects . The related lifestyle approach
was first developed by Grunert et al.(1993). Then, it was applied in different

17
cultural contexts (Wycherley et al.2008; de Boer et al.2004; Brunso et al.1995)
and tested for cross-cultural validity. Applications of the FRL model aimed at
describing people according to the role that plays in their lives (Perez-Cueto et
al.2010), linking generic related attitudes to the achievement of desired
consequences (Brunso et al.2004). With regard to consumption a first application
of this approach is reported by Nijmeijer et al.(2004), who investigated to what
extent the related lifestyle model,adapted to include personal values (Schwartz
1992), predicts differences in the consumption of among a sample of 276 South
Australian consumers. Results confirm that consumption is linked to a number of
contextual and cognitive factors such as personal values.

According to Johnson (2004) when defining retailing it is necessary to

recognise its distinct facts and orientation.Retailing involves
i) Interpreting the needs of the consumer
ii)Developing a good assortment of merchandise and
iii) Presenting them in an effective manner so that consumers find it easy and
attractive to buy.

An investigation by Semeijnaet.al (2004) on how store image factors and

various categories of perceived risk associated with product attributes affect
consumer evaluations of store-branded products. A structural model is developed
and tested, providing indications of the likelihood of store brand success in various
product categories. They have made an attempt to distinguish conceptually
between explicitly branded and un-branded store labels or between private labels

18
and store brands could be a first step to further improve understanding of consumer
evaluations of store brands.
Ali and Kapoor (2008) analysed in their study that majority of Indian
consumers purchase F&V in fresh and loose form from local vendors or hawkers.
To reap the benefits of changing consumer preferences, organized retailing in the
form of supermarket and hypermarket are witnessing phenomenal growth across
the country. These outlets selling sorted and graded in a very hygienic environment
with own-labelled brands. The level of F&V packaging is at an infancy stage and is
anticipated to rise fast due to increased consumer preference on one hand and
emergence of organized and integrated retail formats on the other.Results of the
study suggest that most of the consumers are concerned with the packaging
material and attributes. The analysis indicates that consumers expect all the
packaging to be environmental friendly and bio-degradable and the packaging
should focus more on safety and quality issues of the product followed by
attractiveness & appearance and the environmental issues.

Kuhar and Juvancic (2010) studied consumer purchasing behaviour of

organic and integrated F&V using Probit model. Results show that purchase of
analysed produce is most significantly influenced by their availability in retail
outlets, followed by consumers‟ income, health and environmental considerations,
and visual attractiveness of products. Demand for organically and integrally
produced F&V could be further stimulated by targeted knowledge and awareness
raising actions.
The current buying pattern of Indian rural consumer showed that they indeed
travel to buy their daily wares, More than 40 per cent of the villagers buy their
groceries from City/Town and more than 70 per cent travel 5km and buy consumer

19
durables, agri inputs and apparel from nearest City/Town. He concludes that
affordable producer range, customer friendly layout and innovative marketing
programmes like Choupal Mahotsav have made ITC Choupal Saagar truly a front
runner in Rural Retail Busines(Sheshu Kumar 2010).
The result of surveying customers in United Kingdom by Pearson et
al.(2011) which offers a wide range of organics and eco-friendly household
products found that, vast majority of customers (96 per cent) think there is a good
range of products on sale at its markets. More specifically, locally sourced
products were the most frequently identified reason for shopping there. Other
issues mentioned were a preference for organic products, or eco and
environmentally products, or those that are healthier. Some customers also liked
the fact that TFC offers an alternative, or antidote, to supermarkets. They also like
the fact that they were able to buy loose and hence minimise product packaging.

Ahmad and Anders (2012) studied a large panel of consumer to estimate

monetary value of brand, convenience, and other quality attributes in products. The
authors found that evidence of consumer preferences for perceived “natural”
attributes over products with higher degrees of processing. The result of the study
indicate that the process of adding value to value-added products is intricate and
dependent on multiple other indicators of product quality, not least.

An exploratory study by Sabbe (2009) focussed on consumers‟ general

attitude, consumption behaviour, motives for and barriers to tropical consumption
in Belgium.From the group discussions, it became apparent that people searchfor
pleasure in terms of “naturalness” and “no or low processing”.The participants
considered to be inherently promoting in a very natural way.

20
CHAPTER III

21
 RESEARCH METHODOLOGY

A good research work requires a clear scientific methodology. As only through the
application of correct methodology which includes defining the research problem,
sampling techniques, appropriate tools for data collection etc., can make the work
to be scientific as well as reliable.

The marketing department must act as a guide and lead the company's other
departments in developing, producing, fulfilling, and servicing products or services
for their customers. Communication is vital. The marketing department typically
has a better understanding of the market and customer needs, but should not act
independently of product development or customer service. Marketing should be
involved, and there should be a meeting of the minds, whenever discussions are
held regarding new product development or any customer-related function of the
company. Don't get the idea that marketing should make these plans and
recommendations alone. It is very important that the marketing department get
input from many people within the company. Not only does providing input help
the rest of the company understand and support the marketing efforts, it also
provides some invaluable insights into what customers want and new ideas that
may have slipped past the rest of the company. For example, your service
technicians and your customer service reps will have great insights into customer
opinions and needs. Get everyone involved and you'll have a more cohesive effort.

Because the goals and guidelines set by the marketing department

should, by design, be in line with the vision and mission of the company, upper
management should be involved in and endorse cooperation by all departments in
following and implementing the plan and integrating a consistent message into all
communication channels. If this isn't the case, the efforts to market the company's

22
products will fail. It's that simple. Reinforce the idea among your employees that
marketing is a team effort. Individuals may have their own goals and priorities, but
if they don't also consider the goals and greater need of the company, they may
hinder efforts and make your carefully planned marketing efforts fail. To illustrate
this, assume a company has implemented a direct mail program and has placed key
codes on the mailing labels to track the source of the mailing lists from which
customers who place orders are coming. If the employees who take the orders don't
ask for and record those codes, then the marketing department has no way of
knowing which lists are working and which lists are bombing. Cooperation among
departments and support of upper management to enforce necessary procedures is
often critical. So, the marketing department studies the market and the customers,
determines the best way to reach those customers, and works with the rest of the
company to help determine the new product needs of the market and represent the
company in a consistent voice. Next, we'll begin going over the steps for putting
together your marketing plan.

23
24
 RESEARCH DESIGN

A research design is a frame work or blue print for conducting the research. It
details procedures necessary for obtaining the information needed to structure or
solve research problems. Research design lays the foundation conducting the
project. Research design will ensure that research project is conducted effectively
and efficiently. The research adopted in this survey is exploratory research is
characterized by a high degree of flexibility and versatility with respect to the
methods.

DATA COLLECTION

Primary Data:

The primary data are those that are collected a fresh for the first time and
thus happen to be original in character.

Secondary Data:

The other information which were necessary for the collection of secondary
sources like, the report of the Food and Safety, Palakkad(edible oil statistics,
magazines, year book a various other relevant publication including the company
annual reports) and Internet.

25
STATISTICAL TOOLS USED FOR DATA ANLAYSIS

The following statistical tools were used in the analysis of the data collected.

1. Simple Percentage Analysis:

Percentage are used to analyze the data. Annual growth rate has been
calculated by the following formula.

X
Percentage = ____________________ x 100
X

X = Quantity and value

X = Total Quantity and Total Value.

2. Chi-Square test

Chi square test ,also known as x2 test.is any statical hypothesistest where the
sampling distribution of the static is a chi squared distribution when the null
hypothesis is true.its used to determine whether there is a significant difference
between the expectedfrequencies and the observed frequencies in one or more
categories.

26
CHAPTER IV

27
 DATA ANALYSIS & INTERPRETATION

TABLE 1

TABLE SHOWING THE AGE OF THE RESPONDENT

Sl.No AGE Frequency Percent

1 25-35 6 13
2 35-45 28 55
3 45-55 12 25

4 ABOVE 55 4 9
Total 50 100

INTERPRETATION

Above table shows that the age of respondents .Out of the total 100 ,55% of them comes under
35-45 age group.25% comes under 45-55 age,13% comes under 25-35 and 9% under above 55
age category.

28
 CHART 1

CHART SHOWING THE AGE OF THE RESPONDENT

29
 TABLE 2

TABLE SHOWING GENDER OF THE RESPONDENT

Sl.No: Gender Frequency Percent

1 MALE 30 60

2 FEMALE 20 40
Total 50 100

INTERPRETATION

Above table shows 60% males do export of Oil,40% of females do Oil export .

30
 CHART 2

CHART SHOWING THE GENDER OF THE RESPONDENT

31
 TABLE 3

TABLE SHOWING THE INCOME OF THE RESPONDENT

Sl.No: INCOME Frequency Percent

1 50000-75000 12 26

2 75000-100000 38 74
Total 50 100

INREPRETATION
Above table shows 74% customers are having 75000-100000 monthly income and 26% having
50000-75000.

32
 CHART 3

CHART SHOWING THE INCOME OF THE RESPONDENT

33
 TABLE 4

TABLE SHOWING THE QUALIFICATION OF THE RESPONDENT

Sl.No: QUALIFICATION Frequency Percent

1 POSTGRADUATION 12 26

2 GRADUATE 33 64

3 OTHERS 5 10
Total 50 100

INTERPRETATION

From the above table 64% of the customers are graduates,26% are postgraduates and 10% are
other category.

34
 CHART 4

CHART SHOWING THE QUALIFICATION OF THE RESPONDENT

35
 TABLE 5

TABLE SHOW THE SUPPLY DETAILS

Sl.No SUPPLIERS Frequency Percent

1 MANUFACTURER 20 45
2 MERCHANT 27 50

3 EXPORT ORIENTED UNIT 3 5

Total 50 100

INTERPRETATION
50% of the Suppliers are merchant and 45% are manufacturer and 5% are export oriented unit.

36
 CHART 5

CHART SHOWING THE SUPPLY DETAILS

KIND OF SUPPLIERS

37
 TABLE 6

TABLE SHOWING THE TURNOVER OF THE COMPANY

Sl.No TURNOVER Frequency Percent

1 1 CRORE 32 61

2 2 CRORE 18 39
Total 50 100

INTERPRETATION

61% of the suppliers are getting 1 crore annual turnover and 39% of the exporters got 2 crore
annual turnover.

38
 CHART 6

CHART SHOWING THE TURNOVER

39
 TABLE 7

TABLE SHOWING THE DEMAND FOR THE COCONUT OIL

Sl.No DEMAND Frequency Percent

1 INCREASING 50 100

2. DECREASING 0 0

Total 50 100

INTERPRETATION
All of the respondents says that there is a 100% increasing trend in coconut oil supply.

40
 CHART 7

CHART SHOWING THE DEMAND FOR THE COCONUT OIL

DEMAND FOR COCONUT OIL

41
 TABLE 8

TABLE SHOWING THE REASON FOR THE PRODUCTION SLOWDOWN OF

COCONUT OIL

Sl.No PRODUCTION SLOWDOWN Frequency Percent

1 VIOLENT FLUCTUATION 9 22

2 SCARCITY OF WORKERS 41 78
Total 50 100

INTERPRETATION

78% of reason behind slowdown of production is scarcity of workers and 22% showed up violent
fluctuation as reason.

42
 CHART 8

CHART SHOWING THE REASON FOR SLOWDOWN OF PRODUCTION.

43
 TABLE 9

TABLE SHOWING HIGH DEMAND VARIETY

Sl.No VARIETY Frequency Percent

1 RSS 27 55
2 LSNR 21 41
3 LATEX 2 4
Total 50 100

INTERPRETATION
55% of the respondents says preferred variety is RSS,41% says LSNR and 4% latex.

44
 CHART 9

CHART SHOWING THE HIGH DEMAND VARIETY

45
 TABLE 10

TABLE SHOWING THE REASON FOR OIL EXPORTS

Sl.No REASON FOR RUBBER Frequency Percent

IMPORT

1 PRICE ADVANTAGE 8 15

RE-EXPORT AFTER VALUE

2 ADDITION 29 55

3 BETTER QUALITY 6 10

4 LACK OF AVAILABILITY 7 20
Total 50 100

INTERPRETATION
55% of Oil import is for re-export after value addition,20% says lack of availability,15% says
price advantage and 10% says better quality.

46
 CHART 4.10

CHART SHOWING THE REASON FOR OIL EXPORT

REASON FOR OIL EXPORT

47
 TABLE 11

TABLE SHOWING THE MAJOR EXPORTING COUNTRIES

Sl.No MAJOR EXPORTERS Frequency Percent

1 GERMANY 21 42
2 BRAZIL 16 30
3 THE US 6 12
4 ITALY 7 14
Total 50 100

INTERPRETATION
42% export is to Germany.30% export is to Brazil,14%export is to Italy and 12% to the US.

48
 CHART 11

CHART SHOWING THE MAJOR EXPORTING COUNTRIES

49
 TABLE 12

TABLE SHOWING THE REASON FOR CRISIS

Sl.No REASON FOR CRISIS Frequency Percent

1 CLIMATIC VARIATIONS 21 45

2 PEST & DISEASES 29 55

Total 50 100

INTERPRETATION
55% says reason for crisis is pest &diseases ,45% says climatic variations.

50
 CHART 12

CHART SHOWING THE REASON FOR CRISIS

51
 TABLE 13

TABLE SHOWING THE SUPPORTING ORGANISATION

Sl.No SUPPORTING ORGANISATION Frequency Percent

1 RRII-RESAERCH INSTITUTE 8 15

2 OIL BOARD 22 49
3 EPC 16 31
4 EPGC 4 5
Total 50 100

INTREPRETATION
49% assistance is Oil board,31% is given by EPC,15% is by research institute and 5% by EPCG.

52
 CHART 13

CHART SHOWING MAJOR SUPPORTING ORGANISATION

53
 TABLE 14

TABLE SHOWING STEPTS TAKEN TO INCREASE THE DEMAND

Sl.No TO INCREASE DEMAND Frequency Percent

1 INTERNATIONAL EXHIBITIONS 5 12

PRODUCT RESEARCH &

2 DEVELOPMENT 23 48

3 PROMOTION OF EXPORTS 19 32
4 BRANDING 3 8
Total 50 100

INTERPRETATION
48% respondents feel product research &development is the step to be taken to increase
productivity,32% says promotion of demand,12% needs exhibitions and 8% needs branding.

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 CHART 14

TABLE SHOWING STEPTS TAKEN TO INCREASE THE DEMAND

INCREASE THE OIL DEMAND

55
 TABLE 15

TABLE SHOWING STEPS TAKEN BY THE COCONUT OIL BOARD

Sl.No MEASURES BY OILBOARD Frequency Percent

1 AWARENESS 6 10
2 TRAINING 21 45

3 FINANCIAL ASSISTANCE 15 30

SENDING SAMPLES
4 ABROAD 8 15
Total 50 100

INTERPRETATION

45% respondents got training from oil board,30% got financial assistance,15% got assistance to
send samples abroad and 10% got awareness.

56
 CHART 15

TABLE SHOWING STEPS TAKEN BY THE COCONUT OIL BOARD

MEASURES TO INCREASE DEMAND BY COCONUT OIL BOARD

57
 TABLE 16

TABLE SHOWING THE MAJOR CONSTRAINTS FACED BY THE OIL SUPPLY

Sl.No CONSTRAINTS IN SUPPLY Frequency Percent

1 LACK OF DEMAND 8 15

2 POOR PRODUCTIVITY 15 31

3 LABOUR PROBLEMS 24 49

4 STIFF COMPETITION 3 5
Total 50 100

INTERPRETATION
49% of them face labour problem,31% faces poor productivity,15% have lack of demand and 5%
face stiff competition.

58
 CHART 16

TABLE SHOWING THE MAJOR CONSTRAINTS FACED BY THE COCONUT OIL

SUPPLIER

CONSTRAINTS FOR SUPPLY OF COCONUT OIL

59
 TABLE 17

TABLE SHOWING THE MAJOR COMPETITOR COUNTRIES

Sl.No MAJOR COMPETITOR Frequency Percent

1 THAILAND 19 39

2 INDONESIA 10 19

3 VIETNAM 9 15

4 MALASIA 12 27
Total 50 100

INTERPRETATION
39% says Thailand is the major competitor,27%says Malasia,19%Indonesia and 15%Vietnam.

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 CHART 17

TABLE SHOWING THE MAJOR COMPETITOR COUNTRIES

61
 TABLE 18

TABLE SHOWING THE REASON FOR PRICE FLUCTUATIONS

Sl.No REASON FOR PRICE Frequency Percent

FLUCTUATION

1 HIGH DEMAND 30 57

2 DROUGHT 11 22

3 DISEASE FOR PLANTS 8 20

4 LACK OF QUALITY 1 1
Total 50 100

INTERPRETATION
57% respondents says that high demand is the reason for price fluctuation,22% says
drought,20% says disease for plants and 1% lack of quality.

62
 CHART 18

TABLE SHOWING THE REASON FOR PRICE FLUCTUATIONS

63
 TABLE 19

TABLE SHOWING THE INCENTIVES FROM GOVERNMENT

Sl.No INCENTIVES Frequency Percent

1 YES 38 83
2 NO 12 17
Total 50 100

INTERPRETATION
83% of the respondents receive incentives and 17% not.

64
 CHART 19
TABLE SHOWING THE INCENTIVES FROM GOVERNMENT

65
 CHI-SQUARE TEST

TABLE 20

TABLE SHOWING THE CORELATION BETWEEN GENDER AND RECEIVE

INCENTIVES

DO YOU RECEIVE ANY Total

INCENTIVES

YES NO
GENDER MALE 24 6 30

FEMALE 14 6 20
Total 38 12 50

INTERPRETATION
Out of 30 male respondents 24 receives incentives and 6 not receiving.
Out of 20 female respondents 14 receives incentives and 6 not receiving.

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 TABLE 21
TABLE SHOWING THE CHI-SQUARE

Chi-Square Tests
Value df Asymp. Sig. Exact Sig. (2- Exact Sig.
(2-sided) sided) (1-sided)
Pearson Chi-Square .658a 1 .417
Continuity Correctionb .224 1 .636
Likelihood Ratio .649 1 .420
Fisher's Exact Test .506 .315
Linear-by-Linear
.645 1 .422
Association
N of Valid Cases 50
a. 1 cells (25.0%) have expected count less than 5. The minimum expected count is 4.80.
b. Computed only for a 2x2 table

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CHAPTER V

68
 FINDINGS

o Kerala state Oil corporation has in short span, redefining cooperative sector
functions and set the place for the cooperative movement in Kerala today. Poorna
oil mills was set up in year 1997 with the objective of effectively utilizing the
abundantly available rubber in Kerala.
o Majority of worker having 6- 10 years of experience
o Workers are satisfied with the motivational level provided by the company.
o More skill based activities are there in the company so educational qualifications
of workers are mostly till sslc and +2.
o To analyze the influencing factors in formulating the integrated marketing
communication strategies for supply in Palakkad urban district. To compare the
different existing methods of integrated marketing
o Communication strategies in marketing projects. To explore and analyze the
innovative methods of integrated plans.
o Marketing communication strategies for marketing projects. To study the
effectiveness of integrated marketing communication
o Strategies of different projects providers in Palakkad urban district. To compare
the effectiveness of integrated marketing
o Communication strategies of different projects providers in Palakkad urban
district. To suggest methods to implement effective integrated marketing
o Communication strategies by supply and demand projects providers.

69
 FOLLOWING SUGGETIONS ARE MADE

 Poorna has market in other country, but the company has to strengthen their supply
chain. In order to tap the target market the company has to strengthen their supply
chain all over India
 It has lot of franchises in Kerala they must start new outlets in various cities in our
county.
 It can increase their productivity by utilizing the availability of the employees and by
adding plant and machines.
 The company has to take care about to provide conveyance facility to employees.
 The organization must be provide more counseling program to boost up employee
morale.
 If the management provide performance and potential appraisal for employees, that
will be better for the organization.
 Management should take interest in the career development of its employees
 More attractive and informative website should be created.

70
 CONCLUSION
As a company Kerala state Oil Corporation (Poorna Oil Mills) has a very systematic set up
in force and team of dedicated and satisfied employees. Operation production and other
transactions of the company is conducted in excellent manner so, this company is a role
model for other companies in the same business in the same country by entering into
technological alliance with world leaders and by investing substantially in modern
manufacturing facility, POORNA ensures world class quality in all its products and
consequently their ready acceptance in the market place.

The study of functions of the company mainly the EXIM department functions helped a
lot to know about the procedures of exporting and importing of products and how they
maintain or create relationship with the other countries. This project helped me to know
the practical aspects of the company's functions.

71
QUESTIONNAIRE

1) Name of respondent:

2) Age:
25-35
35-45
45-55
Above 55

3) Gender:
Male
Female

4) Education qualification:
SSLC
+2
UG
PG
Others

5) Monthly income:
Below 10,000
10,001-50,000
50,001-1,00,000
Above 1,00,001

72
6) Which of the following suppliers make a effective sale?
Manufacturer
Merchant
export oriented

7) Whats the company turnover?

1 crore 2 crore

8)Whats the demand for Coconut oil?

Increasing Decreasing

9) Whats the reason for Slowdown in production of oil?

Violent Fluctuation
Scarcity of Workers

10) Whats the reason for High Variety Products?

RSS
LSNR
LATEX

11) Whats the reason for more Oil exports?

Price Advantage
Re export after value
Better Quality
Lack of Availibility

73
12) State the Reason for Crisis in Demand?

Climatic Variations
Pest and Diseases

13)Which of the option is most suitable for increasing the demand?

International exhibition

PR&D

Promotion

Branding

15) Which of the countries have major Exporting?

Germany
Brazil
US
Italy

16)Which is the Suitable measures taken by Coconut oil Board?

Awarness
Training
Financial Assistance
Sending Samples

74
17) Which is the major constraints faced by the oil supply ?
Awarness
Training
Financial Assistance
Sending Samples

18) Which of the Organizations have maximum supporting nature?

RRII
Oil Board
EPC
EPGC

19) Which reason you will consider the main reason for Price Fluctuations?
High Demand
Drought
Diesease in plants
Lack of Quality

20) Do you receive Incentives from Government?

Yes No

75