Professional Documents
Culture Documents
UNIVERSITYOF JAMMU
PROJECT REPORT ON
“WOMEN ENTREPRENEURSHIP IN J&K”
We hereby declare, that the Project report on the topic “WOMEN ENTREPRENEURSHIP”
A case study, completed and submitted under the guidance and supervision of Prof. Garima
Kohli, is my original work.
The preparation of the project report is based on my personal findings, several
visits, interaction with the women and consultation with the eminent scholars and secondary
sources.
Simran Kalsee
Supriya Gupta
ACKNOWLEDGEMENT
I would like to give special acknowledgement to Prof. Garima Kohli for her consistent
support and motivation.
I am grateful to him for a technical expertise, advice and excellent guidance. She not only
gave my project a scrupulous critical reading, but added many examples and ideas to
improve it.
I would like to express my appreciation towards my Family and friends for their
encouragement and support throughout this project.
Simran Kalsee
Supriya Gupta
CONTENT
Chapter 1 INTRODUCTION
Women representation in the Indian start-up ecosystem is improving even as the Government
has eased norms to encourage entrepreneurship.
In 2018, about 25 per cent of the total start-ups that were founded either had a solo woman as
founder or more than one woman as co-founders, according to data collated
by BusinessLine from various sources.
As per data provided by start-up research and analytics platform Tracxn, 27 tech companies
were founded in 2018. Of this seven had at least one woman as a co-founder. In 2017, 53
companies were founded of which only 10, had female co-founders, which is 18 per cent.
This, however, is a huge improvement over 2016, where a mere 9 per cent of the start-ups
had women as co-founders.
Tracxn, co-founded by a woman- Neha Singh, provided data for all the start-ups that were
founded and funded in 2018 and 2017.
While earlier women entrepreneurs focused on consumer and retail segments, in the last two
years the trend has been changing with women spearheading segments such as fintech,
Artificial Intelligence, IoT, health-tech, ed-tech and insure-tech, the data showed.
Experts believe that women entrepreneurs have also started becoming more prominent in the
innovation economy even as start-ups have been a major agenda for NarendraModi-led NDA
government. The government’s start-up India programme launched in 2016, picked up pace
in 2017 with more focus on women entrepreneurs. In 2018, start-up India officially launched
a ranking of States and union territories on the basis of their initiatives that nurtured more
woman founders at the local level.
Besides several accelerators and incubators launched by corporates, banks and venture capital
firms are starting specific programmes dedicated to support women entrepreneurs.
A woman entrepreneur has been defined in the literature as “a woman who has initiated a
business, is actively involved in managing it, owns at least 50% of the firm, and has been in
operation one year or longer” (Moore &Buttner, 1998, p. 13). However, not all researchers
adopt the same definition. In the United States, for example, the Census Bureau defines
women entrepreneurs as leading firms in which they “own 51% or more of the interest or
stock of the business.” Sometimes, due to data restrictions, it is difficult to determine the
exact ownership split of a firm, or indeed, which of the owners is deemed to be the lead
entrepreneur or managing director. Thus, the definition of women entrepreneurs may also
include women who own less than 50%, are visibly involved in the management of the
business but do not necessarily hold the most senior role in the firm, or have not actually
started a business but are now running one as a managing director.
The trend of development in J&K remains far from satisfactory. The long-term development
in the state of Jammu and Kashmir has largely remained a formidable challenge owing to a
number of factors. These include poor connectivity, hilly and often inhospitable terrain,
proneness to natural disasters, a poor resource base, weak infrastructural support, sparse
population density, shallow markets and politically volatile atmosphere which often leads to
law and order problems. All these factors have resulted in low economic activity, low
employment and low-income generation in the state and thus the state has remained caught in
what is called a classic ‘backwardness trap’. In such a dismal scenario the youth of Kashmir
are quite short of options with regards to avenues for economic engagements. The
socioeconomic status of women has particularly has remained as a cause as concern.
Traditionally, women have faced many obstacles in enjoying equal opportunities with men in
education, jobs, decision-making, policy framing etc. This has for long hindered the socio-
economic upliftment of women in J&K [10]. Though female literacy has increased from
42.22% in 2001 Census to 58.01% in 2011 but gender differential still exists both in rural and
urban areas. This differential can be due to a number of factors viz. lack of access to
education, insecurity among parents about sending girl children to schools, and girl children
being involved in agricultural and other domestic activities etc. A huge population of
Kashmiri women is unemployed amongst which a significant number of widows and half
widows are present which further aggravates the problem. Moreover due to illiteracy, limited
knowledge and skills and unavailability of resources among women, they are engaged in
informal and unorganized sectors where the wages are very low. This results in degrading
their quality of life and lowers their standards of livingKeeping all these problems among
J&K women in view, their economic empowerment is considered to be of paramount
importance in ensuring that are brought out of distress. Government has been trying to
encourage the women in J&K to take up new ventures and start self-employment by
implementing various programmes which support women. This is mainly done through the
efforts of following departments/organizations: State Women Development Corporation.
Social Welfare Department.
INTRODUCTION TO JKEDI
JKEDI has been established by the Government of Jammu and Kashmir in March 1997 to
effectively enable entrepreneurship development in the state. The Institute started its regular
activities in February 2004, with the appointment of full time Director and other core staff
members. JKEDI has positioned itself as a learning center par excellence with state-of-art
regional centers across the three regions of Jammu, Kashmir and Ladakh, enabling
entrepreneurship and promoting development at the grassroots. Jammu & Kashmir
Entrepreneurship Development Institute (JKEDI) strives to develop entrepreneurship and
entrepreneurship culture in the State of Jammu and Kashmir through awareness generation,
entrepreneurship education, skill up gradation, knowledge dissemination, attitudinal
modification and developing linkages with National and International organizations to make
entrepreneurship the most important component of State Economy. The institute is committed
to self-sustenance, positive and healthy work environment, team work, quality improvement,
excellence and professionalism in all aspects of its working. JKEDI undertakes various
programmes like Entrepreneurship Awareness Programmes (EAPs), Entrepreneurship
Development Programmes (EDPs), and Entrepreneurship Orientation Programmes(EOPs) to
develop entrepreneurial capabilities among youth of J&K conducted by the JKEDI. It has
emerged as a premier institution for entrepreneurship development and has bagged the award
for second best entrepreneurship institute in India. In tune with its vision and mission, the
institute aims to:
Inculcate entrepreneurial values amongst the educated youth and motivate them to consider
entrepreneurship as a viable career option.
Women entrepreneurs face umpteen problems in running their enterprise beginning right
from the initial commencement of their enterprise. Itemized below are the various problems
that women entrepreneurs face in their day-to-day working:
4.3 SCOPE
This report is mainly limited to the women entrepreneurs in JAMMU.
It provides the details of the problems faced by women in starting an enterprise and the
factors motivating women to become women entrepreneurs.
4.4RESEARCH METHODOLOGY
In view of the objectives of this report which are listed above, a simple random
sample as research design has been adopted to study the problems faced by women
entrepreneurs, a structured questionnaire covering different aspects of women
entrepreneurs was shaped and sent to the sample women entrepreneurs.
4.4.1 SOURCES OF INFORMATION
This report includes collection of data from both primary and secondary sources.
Primary data: Theprimary data has been collected by conducting a survey among the sample
women
entrepreneurs with the help of a well-structured questionnaire.
Secondary data: The secondary data has been collected from various, newspapers,
research projects, research papers, articles and internet.
The study is only confined to women of jammu and a very small sample of respondents.
Hence the findings cannot be treated as representative of entire Jammu and Kashmir.
Respondents may give biased answers for the required data. Some of the respondents did not
like to respond.
In our study we have included 30 women because of time limit.
CHAPTER 4
DATA
INTERPRETATION
Q 1.The factors which motivate women to start their own business are:
RESPOND
6% 23%
EXPERIENCE
32% HOBBY
MEANS OF SURVIVAL
CREATIVITY
16% OTHERS
23%
INTERPRETATION:
32% women think that their creativity motivates then to start their own business and 23%
think it is the means of survival.
Q 2.Do you think women nowadays should start their own business venture and become an
entrepreneur?
RESPOND
32%
YES
NO
MAY BE
58%
10%
INTERPRETATION:
Most of the women think that they should start their own business. 58% women wants to start
their own business.
Q 3.Do you think Jammu is a place with a lot of opportunities to start a new venture?
RESPOND
34%
38%
YES
NO
MAY BE
28%
INTERPRETATION:
Mostly women agree that jammu is a place with a lot of opportunities to start a new venture.
38% women responded to yes and 34% women responded to may be.
Q 4.Do your own friends and family members encourage you to start your own business
venture?
RESPOND
31%
47% YES
NO
SOMETIMES
22%
INTERPRETATION:
47% women agreed that their friends and family members encourage them to start their own
business ventures.
Q 5.Do you think entrepreneurship allows women to become independent?
RESPOND
38%
46%
YES
NO
MAY BE
15%
INTERPRETATION:
RESPOND
20%
YES
NO
MAY BE
57%
23%
INTERPRETATION:
57% women think that jammu being a small district has various areas which are yet
unexplored.
Q 7.Difficulty in Procurement of finance is one of the biggest factor that discourages women
entrepreneurs
RESPOND
43%
50% YES
NO
MAY BE
7%
INTERPRETATION:
RESPOND
23% 17%
SAVINGS
BANK LOAN
FAMILY AND FRIENDS
OTHER
27%
33%
INTERPRETATION:
RESPOND
30%
40%
YES
NO
MAY BE
30%
INTERPRETATION:
As women entrepreneurs are growing in our district , mamy women think it may poses
stiff competition for beginners or start-up. 30% women agree to this statement.
Q 10.Do you think women face gender discrimination in society?
RESPOND
37%
40%
YES
NO
MAY BE
23%
INTERPRETATION:
40% women think that they face gender discrimination in the society.
Q 11.If a women wants to start business what problems are faced by them.
RESPOND
27% 3% 10%
NO OBSTACLES
NO SELF CONFIDENCE
23% NO WORK LIFE BALANCE
START UP FINANCING
MANAGEMENT SKILLS
ALL
17% 20%
INTERPRETATION:
27% women think that self confidence, work life balance, startup financing and management
skill, all these problems are faced by women to start a business.
Q 12.Do you think that government has launched sufficient schemes for women
entrepreneurs In your area?
RESPOND
27%
47%
YES
NO
MAY BE
27%
INTERPRETATION:
46% women are not sure that the government schemes launched have been in their area.
Q 13. Are your aware about JKEDI & their schemes?
RESPOND
20%
43%
YES
NO
MAY BE
37%
INTERPRETATION:
Only 20% women are aware about the JKEDI and their schemes. 37% women are not aware
Q 14. Do you think the schemes launched by JKEDI has reached Jammu district?
RESPOND
33%
YES
50% NO
MAY BE
17%
INTERPRETATION:
50% women think that JKEDI schemes has reached jammu district.
Q 15. Women entrepreneurs contribute about 22% of our country’s GDP. Do you think our
district entrepreneurs have contributed towards the national GDP?
RESPOND
27% 23%
YES
NO
MAY BE
50%
INTERPRETATION:
50% women think that our district entrepreneurs do not contribute towards the national GDP.
Q 16. Do you think start up India has benefited the women entrepreneurs in Jammu?
RESPOND
30%
YES
NO
MAY BE
57%
13%
INTERPRETATION:
57% women think that start up India has benefitted the women entrepreneurs in jammu.
Q17. Are women entrepreneurs provided trainings and guidelines by the government under
the start-up India scheme?
RESPOND
33%
YES
50% NO
MAY BE
17%
INTERPRETATION:
50% women think that women entrepreneurs are provided training and guidelines by
government under the start up India scheme.
CHAPTER 5
FINDINGS,
CONCLUSION AND
SUGGESTIONS
FINDINGS
Most of the factors such as creativity and means of survival motivate the women to
start their own business.
Majority of the women are of the view that Jammu provides a lot of opportunities for
women to go for entrepreneurship.
Majority of the women agreed that factors such as procurement of finance,
competition, Gender discrimination is still faced by the women in society.
Most of the women are encouraged by their family and friends to start new venture
It was found that women still lacked awareness about government policies and
JKEDI.
CONCLUSION
India is a male dominated society and women are assumed to be economically as well as
socially dependent on male members. The absolute dependence seems to be diluted among
the high and middle class women as they are becoming more aware of personal needs and
demanding greater equality.
Women entrepreneurs faced lots of problems at start-up as well as operating stage
like, non-availability of finance, lack of management skills and having to perform dual role
one at home and other at work. Technological advancement and information technology
explosion have reduced the problem of women entrepreneurs. Along with technological
revolution, mental revolution of society is needed to change the attitude of the society and
provide women with democratic and entrepreneurial platform.
Thus, Women have the potential and the determination to set up, uphold and
supervise theirown enterprises in a very systematic manner. Appropriate support and
encouragement from the Society in general and family members in particular is required to
help these women scale new heights in their business ventures. The right kind of assistance
from family, society and Government can make these Women Entrepreneurs a part of the
mainstream of national economy and they can contribute to the economic progress of India.
SUGGESTIONS
One of the project‟s objective about giving suggestion and recommendations are given as
below. Right efforts from all areas are required in the development of women entrepreneurs
and their greater participation to take up entrepreneurial activities.
There should be an incessant attempt to motivate, give confidence, inspire and assist
Women entrepreneurs.
Questionnaire
Demographic factors
1. Name:
2. Age:
a) 18-27
b) 28-37
c) 38-47
d) Above 47
3. Qualification:
a) Basic schooling
b) Secondary education
c) Graduation
d) Post graduation
4. Marital status:
a) Married
b) Unmarried
c) Divorced
5. Occupation:
a) Businesswoman
b) Homemaker
c) Government employee
d) Others
specific questions
1. The factors which motivate women to start their own business are:
a) Experience
b) Hobby
c) Means of survival
d) Creativity
e) Others
2. Do you think women nowadays should start their own business venture and become
an entrepreneur?
a) Yes
b) No
c) Maybe
3. Do you think Jammu is a place with a lot of opportunities to start a new venture?
a) Yes
b) No
c) Maybe
4. Do your own friends and family members encourage you to start your own business
venture?
a) Yes
b) No
c) Sometimes
5. Do you think entrepreneurship allows women to become independent?
a) Yes
b) No
c) May
6. Do you think that Jammu being a small district has various areas which are yet
unexplored?
a) Yes
b) No
c) Maybe
7. Difficulty in Procurement of finance is one of the biggest factor that discourages
women entrepreneurs
a) Yes
b) No
c) Maybe
8. What is the preferred source of arranging finance by women for their start-ups?
A) Savings
B) Bank loans
C) Family & friends
D) Other
9. Since the concept of women entrepreneurship is growing in our district, do you think
it poses stiff competition for beginners or start-ups?
a) Yes
b) No
c) Maybe
10. Do you think women face gender discrimination in society?
a) Yes
b) No
c) maybe
11. If a women wants to start business what problems are faced by them.
a) No obstacles
b) No self confidence
c) No work life balance
d) Start-up Financing
e) Management skill
f) All
12. Do you think that government has launched sufficient schemes for women
entrepreneurs In your area?
a) Yes
b) No
c) Maybe
13. Are your aware about JKEDI & their schemes?
a) Yes
b) No
c) Maybe
14. Do you think the schemes launched by JKEDI has reached Jammu district?
a) Yes
b) No
c) Maybe
15. Women entrepreneurs contribute about 22% of our country’s GDP. Do you think our
district entrepreneurs have contributed towards the national GDP?
a) Yes
b) No
c) Maybe
16. Do you think start up India has benefited the women entrepreneurs in Jammu?
a) Yes
b) No
c) Maybe
17. Are women entrepreneurs provided trainings and guidelines by the government under
the start-up India scheme?
a) Yes
b) No
c) maybe
BIBLIOGRAPHY