r FORM TP 2017176

qto TEST CODE O2II4O32

MAY/J{-INE 20I7
-l
CARIBBEAN EXAMINATIONS COUNCIL
CARIBBEAN ADVANCED PROFICIENCY EXAMINATIONO

COMMUNICATION STUDIES

Paper 032

t hour 30 minutes

READ THE FOLLOWING INSTRUCTIONS CAREFULLY.

1 This paper consists of THREE questions. AnswerALL questions.

2 Write your answers in the spaces provided in this booklet

J Do NOT write in the margins.

4 If you need to rewrite any answer and there is not enough space to do so on the
original page, you must use the extra lined page(s) provided at the back ofthis booklet.
Remember to draw a line through your original answer.

5 If you use the extra page(s) you MUST write the question numberclearly in the
box provided at the top of the extra page(s) and, where relevanto include the
question part beside the answer.

DO NOT TURN TI{IS PAGE IINTIL YOU ARE TOLD TO DO SO.

Copyright @ 2014 Caribbean Examinations Council

All rights reserved.

Il_"- ozn4o3ztc$pl 2ot7 llllilffifllllllilllillllllllllllllllllllllllllllllllll

0211403203 J
ffiffi
t- -4- -l
SECTION A

MODULE T _ GATHERING AND PROCESSING INFORMATION

1. Read the following extract carefully and then answer the questions that follow.

In the last year, mobile searches have quadrupled. According to Google, one in seven
searches is now performed on a mobile device. Is your company in the list of results?

Having a website doesn't ensure that it is. In fact, Andrew Yu, CEO of Modo Labs (a
provider of mobile content delivery solutions for colleges such as MIT), suggests creating an
5 updated website to grab some of the search success. "A mobile website is an easier and wider-
reaching option [than mobile apps] for small businesses to start their mobile presence. Setting up
a mobile website (for example,httpllm.yourcompany.com) that is accessible to all mobile users
is a great way to start."

According to the US Mobile Movement Study conducted by Google in April, 42 per cent
r0 of people who see a mobile ad click on it, and 35 per cent visit the advertiser's site. Of greater
signifance is that nearly half of those who click on the ad make a purchase.

But 79 per cent of large online advertisers do not have a mobile-optimized site. What this
means for small-business owners is a chance to grab some of this market share early. Many web
content management tools offer mobile templates so you can build your own mobile website. To
15 make the most of your new site, make sure it's optimized for multiple devices.

Adaptedfrom Going Mobile: Small Business Strategt

for on-the-go Marketing, November 2011,
http : //www. suc c e s s. com/art ic le /go ingmoblie.

GO ON TO THE NEXT PAGE

02114032/CAPE 2017

L I ll]il ffi ililt flil iltfl tflfi

0211403204
tflilril il]r !ilil ]] ilil

-J
 .l
r 5

You have discovered the above article while doing research on the use of technology-based
marketing strategies for small businesses.

(a) In NO MORE than 60 words, summarize the main arguments put forward in the article.

(b) In an essay of NO MORE than 150 words, evaluate THREE ways in which the writer
enhanced the reliability and validity of the information presented.

GO ON TO THE NEXT PAGE

02t14032/CAPE2017

L I lllil ffi ilil illl ilil llll lffi lllll lllll lll
0211403205
llll llll
I
ffi
I- -6- -l

GO ON TO THE NEXT PAGE

02114032/CAPE 2017

L ffiffiiltffiilflilil1flffi
0211403206 J
 r -7 - -l

Total20 marks

GO ON TO TTM NEXT PAGE

02tt4032lcAPE 2017

L I fllil ffi ilr lllll lllll lllll

0211403207
illl lllll llll lllll llll llII
I
ffi
r SECTION B
-8- -l
MODULE 2 - LANGUAGE AND COMMUNITY

2. Read the following extract carefully and then answer the question that follows.

Raj came closer to him, and looking at Samdaye on the side he said, "Mr. Maharaj, Ah
want to marry yuh daughter Samdaye."

"Marrid! Wha'marrid yuh torkin' about! Eh! Eh! W'at wuk yuh does do foh ah livin'?
An'whey yuh livin?...An'who is yuh fadder?"

5 "Mr Maharaj, Ah livin' in St John Village, an'Ah does cut cane ..."

"Cut cane!" the angry man shouted, flaring up again and searching around for the stick.
He glared at Samdaye. "Yuh mean afterAh sen'yuh to High School foh five years, now yuh want
to marry ah damn cane cutter! Look here gyul. Yuh fadder an'modder done catch dey arse cuttin'
cane in dis estate since we bom, an'now yuh want to start over again!"

10 She looked down in deep embarrassment, chewing her trembling lips till the tears rolled
down her cheeks.

"An'you Raj! Yuh bettah geh to hell outa here an'doe ley mih see yuh again in dis village,
before Ah put mih han'on yuh!" He gritted his teeth and moved towards him. Raj hurried away,
and reaching the road, he looked back to see Samdaye cupping her face in cry.

l5 "When Ravana stole Sita from Rama, Rama knew that it was not the end to his love, but
the beginning of a greater love!"

Raj looked back; it was Bertwin, his friend, who then put an ann around his shoulders.
"Is me here boy Raj. Doe tek it so hard. W'at is foh you, yuh mus'get it! Come ley we go an'
tek ah rum by Bahoor rum shop in Jordan Hill, yuh go feel better." They both walked out of the
20 Ramleela grounds onto the road. Raj snailed behind his friend, still looking back in deep hurt as
he vowed secretly to return some day to make the beautiful Samdaye his wife.

Many years later, Raj qualified as a bright and skilful industrial, electrical technican and
was perrnanently employed at the Usine St Madeleine Sugar Factory. Mr Maharaj welcomed
him into his family as his beautiful daughter, Samdaye, was married to Raj. At that wedding
25 reception, his good friend, Bertwin who chaired the meeting, called on the groom to make his
vocal contribution. The groom responded.

GO ON TO THE NEXT PAGE

02t14032/CAPE 2017

L I lllil ilfl ltfl till fl]il]ilil

0211403208
ilflilI][]] uilu
J
 r -9-

He spoke in a polished tone and language, which he acquired during his years of training at
-l
the Technical Collegein San Fernando. He walked elegantly up to the microphone and delivered,
"Ladies and gentlernen, many of you here will recall, that several years ago at a Ramleela
30 celebration in Cedar Hill, the leamed Pundit said that, 'the world needs love and relationship; not
battleship.' Well, I must tell you that the final day of that Ramleela in Cedar Hill, was to me, a
loving relationship and battleship when we encountered Mr Maharaj." The audience went into a
peal of laughter and clapping. The groom continued, "I was hurt and embarrassed as I was chased
u*uy, leaving Samdaye in tears. Today I thank my father-in-law, Mr Maharaj, and let him know
3s ttrati trotd no grudge against him. That blow was like medicine to me. I did not like it, but it was
good for me .-. It gave me the determination, focus and courage to work toward my betterment
in order to deserve the hands of my now, beloved wife, on whose behalf I now thank our Dad,
Maharaj, my good friend and confidante Bertwin and all of you'"

Adapte d from Al Ramsaw ac k.

Boboy and the Douens and Other Stories.
Printed Images Ltd, 2006 PP. 28-32.

In an essay ofNO MORE than 300 words, write an analysis of the above extract commenting on
any TWO of the following:

(i) The use of language registers

(ii) Dialectal variation

(iii) Attitudes to language

(iv) One of the character's communicative behaviours

GO ON TO THE NEXT PAGE

021l4032lCAPE2017

L llllil ffi illll lllll lllil lllll

0211403209
lllll lllll lill llH ill llll
_l
ffi
r - l0-
_l

GO ON TO THE NEXT PAGE

02114032/CAPE 2017

L r ltfft tilt ffi ilil fl]t

0211403210
flfl [m flil ilil ffi ilt llll

-J
 r -n- -l

Total20 marks
GO ON TO THE NEXT PAGE
02114032/C.APE 2017

L I tffi flfl ffit ilu ffit tffi t![ illl ilfl H] ilt ffit
0211403211 J
ffi
l- -12- -l
SECTION C

MODULE 3 _ SPEAKING A}ID WRITING

3. Read the following extract carefully and then answer the question that follows.

To be bilingual or not be bilingual, that is the question. In my view, it seems the black
British community can speak only one language: English. Fresh off the boat in search of the
"golden fleece", Iooking for money, education and good t'ings, it seems that our parents erased
and replaced the mother lingo with English when they raised us in the UK. "When I go to Ethiopia
s and try to speakAmaharic, everyone tells me I speak like a five-year only," says Mahlet,26. "And
they think that's cute!" She is a PhD philosophy student.

Worryingly, our cultural links with the Motherland are becoming more diluted with each
successive generation. We, the second and third generations, have been crowned with the thorns
of "cultural limbo" being influenced by the Motherland and the UK, but not fully accepted in
l0 -
either. Will our kids have tle same issues with identity and acceptance? What can we pass on to
them if we can't speak our mother tongues?

Language is the root to understanding culture and perspectives of the world. It binds us
to our families back home and gives us confidence to deal with situations there. So, when we go
on the bi-annual holiday, the last thing needed when it's too hot, the flies are all up in our face,
l5 electricity is erratic, the roads are bumpy and the toilets don'tflush, is communication breakdown.

"When I took my seven-year old son back to Guyana, his granddad asked him to 'Crack
open the window'," says Deidre, a beauty therapist. "He looked at him blankly, so his granddad
repeated it, becoming more insistent. Finally, my son picked up an object and smashed the window."
Deidre's son didn't understand that his grandfather wanted some fresh air, not a broken window.

20 Compared with other minority groups in Britain like the Asians, Chinese or even
European groups British African{aribbean communities
-appear to be the worst in not investing
-
in language and culture schools for their children. "But we don't want our kids failing in education,
because English become a second language with this approach," immigrant parents cry. I'm at
a loss: if our parents are bilingual, why can't we be? And being in the UK, won't English be the
25 dominant language for work and school anyway?

We are living in sensitive times, with the debate on assimilation of minorities raging all
around us. But if we are to know others, we must first know ourselves.

(Jcherina lzundu, Speaking in Tbngues,

Pride Magazine. 2007, p. 34.

GO ON TO THE NEXT PAGE

02tt4032lcAPE2017

L I ffiIilil llllllffi lllllllillllllllilllill

0211403212
lllll llll llll
I
 l- - 13 - -l
In an essay of NO MORE than250 words, discuss

(i) the writer's central concerns

(ii) the intended audience

(iii) the writer's purpose.

GO ON TO THE NEXT PAGE

02114032/oAPE 20t7

L I ffifl ffi ffitilu illlt]il uiltffi ffi M

02't1403213
ilil til
J
HH
r -t4- -l

GO ON TO THE NEXT PAGE

02114032/CAPE20t7

L iluiluiltffi il]lillllllllllllilffilllllllll llll

0211403214 I
 r - 15 - -l

Total20 marks

END OF TEST

IF YOU FINISH BEFORE TIME IS CALLED, CHECK YOUR WORK ON TIIIS TEST.

The Council has made every effort to trace copyright holders. However, if any have been inadvertently
overlooked, or ony material has been inconectly acknowledged, CXC will be pleased to corrcct this at
t h e e arl iest opport un ity.

021r4032/cAPE 2017

L I ffi tflt ilil tffit Hil

0211403215
flfl ffi ilfl flil rffi til ilt
J
EH