Communication Studies Module 3

Tuesday, May 17, 2022 1:14 PM

The Module 3 Essay Promotional Strategies

These are the plans and tactics used to diffuse
Required to do: information in order to gain an audience's interest.
- The Writing of a Proposal (for the delivery of a These include:
message to a specific audience) and Justification
of The Use of the Following for the Targeted - Jingles
Audience (Usually 300-500 words) - Roadshows
○ Promotional Strategies - Use of paraphernalia (merchandise)
○ Rhetorical Appeals - Billboards
○ Presentation Strategies - Public service announcements
○ Technological Devices - Flyers
○ The Timeline for Delivery - Posters
- Town hall meetings
- Bumper stickers
Essay Checklist - Press briefings
(Regardless of the fact that this section may say "outline a campaign"; "write - Edutainment
a proposal" or "write a speech" remember that you are expected to write in - Blogs
continuous prose.) - Celebrity endorsement
- Town criers
Before you begin writing the essay answer the following question - Social media
- Who are you? - Word of mouth
- What is the situation?
- What is required of you?
- Who is your audience?
Rhetorical Appeals
Introduction
- Begin with an attention grabber. It should be relevant to the topic that i. Logos - Appeal to logics and facts.
you will be focusing on in your proposal. ii. Ethos - Appeal to ethics, morality and credibility.
- Explain who you are, what the situation is and what is required of you. iii. Pathos - Appeal to emotions.
- Briefly outline the Promotional Strategies, Rhetorical Appeals,
Presentation Strategies, Technological Devices to be employed in your
campaign. Presentational Strategies and Technical Devices
- PowerPoint Presentation
Body Paragraphs - Handouts and Pamphlets
- You are focusing on the different aspects of your proposal. - Speakers
○ Name the Strategy/Appeal that you intend to use. DO NOT define - Video Presentation
what they are. - Audiovisuals
○ Outline how you plan to use that strategy or appeal in your - Testimonials
proposal. Give appropriate examples of each in your proposal. DO - Microphone
name what exactly you will use. - Charts
○ Justify why is this the most effective strategy/appeal to be
employed.
○ The information to be relayed and the medium by which it will be
diffused.
○ Outline how the usage of technology will help to enhance the
message towards your intended audience. DO name the device to
be used.
○ Clearly outline the timeline with which you will be working with if
your proposal were to be approved.

Conclusion
- End on a high note.
- Reiterate the points of your proposal.

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