Work Sample Test

Retail Industry in India

The Indian retail industry has emerged as one of the most dynamic and fast-paced industries due to the
entry of foreign retail companies. The concept of retail which includes the customer interaction with the
shopkeeper, has taken many forms and dimensions, from Mom & Pop stores and kirana stores available
in the locality to upscale multi brand outlets, especially the departmental stores. Owing to rapid growth
and financial successes of India, foreign companies are willing to invest in the retail market in India. In
2017, India’s gross domestic product (GDP) was 2.264 trillion USD and has been forecasted to grow at
7.4 percent each year until 2022. The population of India moved up from one billion to 1.25 billion
people, with half of the population below the age of 25 (India Business Forecast Report, 2014). The retail
sector in India is emerging as one of the largest sectors of the economy. The entire market size was
calculated to be around USD672 billion in 2016, thereby registering a CAGR of 7.474 percent since 2000.
Further, the retail industry is expected to grow to USD1.1 trillion by 2020, registering growth at a CAGR
of 9.03 percent during the period 2000-2020.

Company X

As an e commerce giant, Company X, a German based company has seen great success in its expansion
around the globe, especially in Asia. As Company X extends its operations into India, its execution will be
demonstrative of the well-being and development of the Indian economy as investment in India will
generate more employment prospects. After considerable success in e-retail division in the initial days,
Company X wants to set up a brick and mortar based retail vertical. You are asked to prepare a business
case where the focus is to look into the problems associated with the retail sector and the opportunity,
they can derive from it.

 Define, build and develop the business idea to bring it to life

 Look for the ways to market the business idea and sell it
 The risk associated and the cost, including investment appraisal aspect
 Market analysis (Market size, current players, SWOT, Pestle and use of other strategy tools).Only
condensed points/inferences from market analysis
 Impression of cultural values on the Indian consumer’s choice to shop Influence of qualities and
culture on the consumer’s state of mind towards partnerships
 Give a comprehensive technical solution to the problems faced in areas but not limited to HR,
Finance, Logistics, Systems, etc.
 Timescale

This Business case should bring together but not limited to all these factors required so that the
Management can decide on how to go ahead with the Project.

Note- Select any one among these following retail sub verticals to complete the work sample test:-

1) Sports Equipment and Accessories

2) Kids wear

Please present the same to the BOD of Company X by preparing a PPT of 7-8 slides.