THE IMPACT OF YOUTUBE INFLUENCERS

ON THE BUYING BEHAVIOR OF THE

CONSUMERS
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A Study Presented to the Faculty of the

Asia Technological School of Science and Arts

In fulfilment of the Requirements for the Subject

Marketing Research

Submitted by:

Submitted to:
 Statement of the Problem
This study focused on determining the impact of YouTube influencers on the buying
behaviour of the consumers. Specifically, it answered the following questions:

1. What is the demographic profile of the respondents who are watching YouTube
videos?

 Age

 Gender

2. Is there a significant relationship between:

 YouTube influencers and consumer behaviour

 The use of social media platform, particularly Youtube in increasing the sales

3. How Youtube influencers affect consumer buying desicions?

Additional Info: What is this additional info? Is this the background

When we say “influencers” we mean people whose social media presence has resulted in
a large number of followers. That is how famous people influence the decisions of shoppers.
Every day they post content and discuss questions. They are trusted by consumers, and that
makes their audience take into consideration their view on topics being discussed, whatever the
subject. Many such posts are sponsored in order to promote products or services.

If some Instagram star posts a photo of herself in new shoes, and tells her followers how
cheap they are, chances are that the majority of her followers will get interested, and they will
look for more information about that brand or search for places to buy them. If some well-loved
blogger describes the advantages of a reliable writing service, followers will visit the website to
order essays and to pay for college essays on this site. The impact of social media on consumer
behavior should never be underestimated. To help people make a purchase quickly, influencers
should include a link to your website in their posts
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