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ADVANCED INNOVATION GROUP PRO EXCELLENCE

Section 2: Understanding Quality


Lecture 2: WHAT IS THE IMPORTANCE OF
QUALITY?

SIX SIGMA WHITE BELT PROGRAM

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Agenda

In this chapter, you will learn:


• What is the importance of Quality?
• What are the different definitions of Quality

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What is Quality?

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Introduction

We

SOLVE
problems of our customers
more than just

HANDLING them

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Introduction

What is Quality?

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What is Quality?

Quality is more than


just a METRIC
or a JARGON

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What is Quality?

It is the
very PURPOSE
of an
Organization’s
EXISTENCE

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What is Quality?

For a customer, Quality means…

PROBLEM ON-TIME CORRECT SOLUTION


RESOLUTION SERVICE AT THE FIRST TIME

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Different Definitions of Quality

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Different Definitions of Quality

JOSEPH M. JURAN
“Fitness for use. Those product features
which meet the needs of customers and
thereby provide product satisfaction.
Freedom from deficiencies.”

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Different Definitions of Quality

W. EDWARDS DEMING
“Quality is defined from the customer’s
point of view as anything that enhances
their satisfaction.”

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Different Definitions of Quality

AMERICAN SOCIETY FOR QUALITY


(ASQ)
“The totality of features and
characteristics of a product or service that
bear on its ability to satisfy stated or
implied needs.”

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Steps to achieve Quality

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Where does Quality come from?
Quality comes from…

MEETING
CUSTOMER
EXPECTATIONS

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Steps to achieve Quality

STEP 1
UNDERSTAND
CUSTOMER
REQUIREMENTS

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Steps to achieve Quality

STEP 2
DESIGN
PRODUCTS &
SERVICES THAT
SATISFY THOSE
REQUIREMENTS

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Steps to achieve Quality

STEP 3
DEVELOP
PROCESSES THAT ARE
CAPABLE OF
PRODUCING THOSE
PRODUCTS &
SERVICES

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Steps to achieve Quality

STEP 4
CONTROL & MANAGE
THOSE PROCESSES SO
THEY CONSISTENTLY
DELIVER TO THEIR
CAPABILITIES

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Summary

In this chapter, you learnt:


• The importance of Quality for every customer
• The different definitions of Quality

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