Micronutrient Deficiency Edutainment Video| BEAR BRAND Powdered Milk

Drink | Nestlé PH

KEEPING A READING JOURNAL

This was a very good advertisement. The commercial was fresh in the eyes
of the people in a way that it was presented in a very creative way.
Advertisements like these, for me, are far better than those we are
commonly exposed to. To be more specific, those commercials that are just
focused on building up the product through its features impose questions to
the mind of people "Is this even true? Maybe they are just saying these for
me to buy the product." On the other note, with ads like this where it
showcases reality about the children who suffers from micronutrient
deficiency, from those who are experiencing tiredness, a weakened immune
system, loss of concentration and illness. context that is related to
consuming the product, target audience are more compelled to buying the
product.

ANNOTATING THE TEXT

- It gives off a message that the tibay or strength of the people is

acquired through drinking the product.
- it showed that the children's source of strength and motivation is by
drinking Bear Brand Powdered Milk Drink, provides strength for those
consumers who need it for their daily activities
- It is about the nutrients a child gets from Bear Brand

OUTLINING THE TEXT

- Bear brand raised awareness on micronutrient deficiency, which is one

of the major public health concerns in the Philippines.
- Children need the right amounts of Iron, Zinc and Vitamin C because
these nutrients keep them from experiencing tiredness, a weakened
immune system, loss of concentration and illness.
- For them to get these Tibay Resistensya nutrients, it is important to
regularly drink milk that’s specially fortified with iron, zinc, and vitamin
C such as Bear Brand

SUMMARY

Bear brand leveraged its effort to nourish Filipino families to good health.
Bear brand push the fight against micronutrient deficiency and ensure that
all Filipino families get the right vitamins in going through their day-to-day
activities through continuous milk intake. BEAR BRAND milk contains
nothing but goodness and nutrients.

QUESTION

- How do Bear Brand address micronutrient deficiency problem?

- Is there an age limit in drinking Bear Brand?
- Is it an effective solution for micronutrient deficiency in all children?