Lesson 13: ICT Project Publication and Statistics

Monitoring Site Statistics on Different Platforms

1. WordPress
Once you log in to your WordPress account, you are on the Reader tab by default. Simply click on My Sites and from
there you will see the statistics for your blog.
2. Facebook
In your Facebook page, a summary of the statistics will appear on the right side of your cover photo: Hovering your
mouse pointer over “Post Reach” will give you more insights on which recent post reached the most people: Clicking on
the Insights tab will give more in-depth statistics:

a. Overview – contains the summary of statistics about your page

Definition of terms on your Facebook statistics:

Reach: Organic – your posts seen through the page’s wall, shares by users, and the news feed
Reach: Paid – your posts seen through paid ads
Post Clicks – number of clicks done to your posts
Likes, Comments, and Shares – actual interaction done by your audience either through liking the post, commenting on
it, or sharing it on their walls.

b. Likes – contains the statistics about the trend of page likes

c. Reach – contains information about the number of people who was reached by your post
d. Visits – contains data of the number of times your page tabs (like the Timeline) are visited
e. Post – contains data showing when (day and time) you site visitors visit your site
f. People – contains statistics about your audience’s demographics (age, location, gender, language, and country). It is
also includes demographics about the people you have reached and engaged with.
Demographics refers to the statistics characterizing human population usually divided by age, gender, income, location,
and language.

Formative Assessment (Quiz)

Identification
1. The overall people or demographic that saw a certain post.
2. The overall people or demographic that saw a certain post.
3. Reach obtained through advertisements
4. Refers to the statistics characterizing human population usually divided by age, gender, income, location, and
language.
5. Contains the statistics of the traffic of your Facebook page
6. Contains the statistics about trend of page likes
7. Contains data of the number of times your page are visited.
8. Contains data showing when (day and time) your site visitors visit your site.
9. Number of clicks done to your posts.
10. Contains the summary of statistics about your page.
Answer Key
1. Reach
2. Organic
3. Paid
4. Demographics
5. Insights
6. Likes
7. Visits
8. Post
9. Post Click
10. Overview

Reflection
Website operators use website statistics to determine their visitor’s demographic and the time and day they usually
log in. These statistics are used to know when a site owner should publish new content and which determine which
content could affect more visitors. WordPress offers statistic’s about each post that you made. You can check the blog’s
popularity daily, weekly, monthly, and annually. Facebook also offers statistical tools capable of telling the page owner
about the page’s performance. It also includes the demographics of the page's visitors which is essential in creating and
posting future content.