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ICT Project Publication

and Statistics
START
 OBJECTIVE PAGE 02

Upload the necessary files to their

website;
Determine the key factors that would
make their website a success; and
Monitor the website’s traffic and use it
to their advantage.
 Monitoring Site Statistics on
Different Platforms PAGE 03

Website operators use website statistics to

determine their visitor’s demographic and
the time and day they usually log in. These
statistics are used to known when a site
owner should publish new content could
affect more visitors.
 Monitoring Site Statistics on
Different Platforms PAGE 04

Word Press
Offers statistics about each posts
that you made. You can check the
blog’s popularity daily, weekly,
monthly and annually.
 Monitoring Site Statistics on
Different Platforms PAGE 05

Facebook
Also offers statistical tools capable of
telling the page’s performance. It also
includes the demographics of the
page’s visitors which is essential in
creating and posting future content.
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Word Press
Once you log in to your WordPress
account, you are on the Reader tab by
default. Simply click on My Site and
from there you will see the statistics
for your blog.
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Facebook
In your Facebook page, a summary of the
statistics will appear on the right side of your
cover photo. Hovering your mouse printer
over “Post Reach” will give you more insights
of which recent post reached the most
people.
 Definition of Terms on
your Facebook Statistics PAGE 08

Reach: Organic
Your posts seen through the page’s
wall, shares by users, and the news
feed.
 Definition of Terms on
your Facebook Statistics PAGE 08

Reach: Paid
Your posts seen through paid ads
 Definition of Terms on
your Facebook Statistics PAGE 09

Post Clicks
Number of clicks dine to your posts
 Definition of Terms on
your Facebook Statistics PAGE 10

Likes, Comments, and Shares

Actual interaction done by your
audience either through liking posts,
commenting on it, or sharing it on
their walls.
 Definition of Terms on
your Facebook Statistics PAGE 11

Likes
Contains the statistics about the trend
of page like
 Definition of Terms on
your Facebook Statistics PAGE 11

Web Traffic
The number of web users who travel
to any given website.
 Definition of Terms on
your Facebook Statistics PAGE 12

Reach
Contains information about the
number of people who was reached
by your post.
 Definition of Terms on
your Facebook Statistics PAGE 13

Visits
Contains data of the number of times
your page tabs (like the timeline) are
visited.
 Definition of Terms on
your Facebook Statistics PAGE 14

Posts
Contains data showing when (day and
time) your site visitors visit your site.
 Definition of Terms on
your Facebook Statistics PAGE 15

People
Contains statistics about your audience’s
demographic (age, location, gender,
language and country). It also includes
demographic about the people you have
reached and engaged with.
 KEY TERMS PAGE 16

Reach
The overall people or demographic that
saw a certain post.
 KEY TERMS PAGE 17

Organic
Reach obtained through sharing without
paying for advertisement.
 KEY TERMS PAGE 18

Paid
Reach obtained through advertisement.
 KEY TERMS PAGE 19

Demographics
The statistics which include (but not
limited to) your audience’s age, location,
gender, languages and country.
 KEY TERMS PAGE 20

Insights
Contains the statistics of the traffic to your
Facebook page.
THANK YOU
SO MUCH