Republic of the Philippines

POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

QUEZON CITY BRANCH

ADD TO CART: ENHANCING E-COMMERCE, HARNESSING THE POWER OF

SOCIAL MEDIA
Rationale
As part of the Marketing Management program of the Polytechnic University of the
Philippines, students are trained to become professional individuals and are exposed to actual
corporate world. Their abilities and skills were molded and developed to meet career standards in
the future. The students are being prepared to perform best in their chosen field through different
activities that measure their strategic minds to cope with business dynamics.
Hence, the Bachelor of Science in Business Administration Major in Marketing
Management 4-1 students will be holding its annual Seminar Workshop for the school year
2019-2020. The Seminar Workshop in Marketing Trend and Issues will promote teamwork and
camaraderie for the organizers which are essential in the business environment. This event will
also strengthen their management skills in handling number of participants, providing them
extraordinary experience and relevant take aways that would be significant in the future. As for
the participants, this event will be a big contribution for the development of their skills and
strategies as aspiring business professionals. The event aims to also prepare them for the
changing characteristic of the marketing environment. They will be taught different strategies on
how to cope and overcome such changes and still succeed in their chosen field.

Theme
ADD TO CART: ENHANCING E-COMMERCE, HARNESSING THE POWER OF
SOCIAL MEDIA

Goals and Objectives

 To teach both new and seasoned marketers who need to stay updated on emerging trends.
 To teach attendees on how to acquire new skills and the best way to optimize their
available resources to achieve the business objectives.
 to provide participants with simple yet powerful strategies and skills that may be use on
their future career.
 To give a better insight about the subject.
 To deliver an updated industry insight, skills, knowledge needed for marketers to plan
and implement their own digital marketing strategy.
 to develop the skills and understanding in adopting advance technology
Venue and Date

 PUP-QC Gymnasium
 March __, 2020
 1:00pm-5:00pm

Participants

 Any enrolled students of PUP Quezon City

 Outsiders

Mechanics of Implementation

1. Coordinate with the persons involve:

Director of PUP-QC Branch
Academic Head of PUP-QC
Administrative Officer and Property Custodian
Office of Student Affairs and Services
2. Conduct an announcement to the members and students of what they will do on the
said event.
3. Creation of the technical working committees
Communication Letters
Documentation Committee
Finance Committee
Food Committee
Logistics Committee
Program Committee
Registration
Sponsorship Committee
Technical Committee

4. Preparation and actualization.

 I. Opening Program

Doxology Student A (MM 4-1) 8:00 am - 8:05 am

Philippine National Anthem Student B (MM 4-1) 8:05 am - 8:10 am

Opening Remarks Prof. Analiza V. Munoz 8:10 am – 8:15 am

Inspirational Message Director Edgardo S. Delmo 8:15 am – 8:20 am

Speaker A Careers: Digital Marketing 8:20 am – 8:50 am

Intermission MUSA 8:50 am – 8:55 am

Speaker B Enhancing E-Commerce 8:55 am – 9:00 am

Intermission MUSA 9:00 am – 9:05 am

Speaker C Harnessing the power of 9:05 am – 9:35 am

Social Media

Intermission MUSA
9:35 am – 9:40 am

Prof. Analiza V. Munoz 9:40 am – 9:50 am

Closing Remarks

Giving of Certificates 9:50 am – 9:55 am

PUP Hymn 9:55 am – 10:00 am

 BUDGETARY OUTLAY

DESCRIPTION QUANTITY UNIT PRICE TOTAL

Rental of Sound System 1.00 3,000.00 3,000.00
Rental of Projector and White Screen 2.00 360.00 720.00
Raffles and Games 13.00 150.00 1,950.00
Token for Speakers 3.00 200.00 600.00
Certificate, Evaluation and Flyers Printing 3.00 500.00 1,500.00
Insurance valid for 6 months 15.00 50.00 750.00
Transportation (Communication and Sponsorship) 6.00 650.00 3,900.00
Backdrop 1.00 2,000.00 2,000.00
Tarpaulin (3x6 ft.) 3.00 600.00 1,800.00
Food for participants 400.00 100.00 40,000.00
Food for VIPs 10.00 200.00 2,000.00
Food for organizers, marshalls, intermission 50.00 100.00 5,000.00
Miscellaneous 0.10 63,220.00 6,322.00
Grand Total 69,542.00