Product & BCG Matrix for Aditya Birla

Rajkumar Chaurasiya Sem 4

PGDM 09

Faculty Name:-Preeti kaushik Ma’am

A US $48.3 billion corporation, the Aditya Birla Group is in the League of

Fortune 500. Anchored by an extraordinary force of over 120,000
employees belonging to 42 nationalities, the Group is built on a strong
foundation of stakeholder value creation. With over seven decades of
responsible business practices, our businesses have grown into global
powerhouses in a wide range of sectors – metals, pulp and fibre,
chemicals, textiles, carbon black, telecom and cement. Today, over 50% of
Group revenues flow from overseas operations that span 36 countries in
North and South America, Africa and Asia.

The roots of the Aditya Birla Group can be traced back to 1857 in the tiny
village of Pilani, Rajasthan, when Seth Shiv Narayan Birla ventured into
cotton trading. Today, with operations across 36 countries, and revenues of
US$48.3 billion, the Group is a leading player in aluminium, cement
manufacturing, viscose staple fibre, carbon black, chemicals, copper,
financial services, telecom, branded apparels, fertilisers, viscose staple
yarn and insulators. We trace the highlights of this remarkable journey
Types of Investment

Financial Instruments

Types of Investment Financial Instruments

1. Equities
Equities are a type of security that represents the ownership in a company.
Equities are traded (bought and sold) in stock markets. Alternatively, they
can be purchased via the Initial Public Offering (IPO) route, i.e. directly from
the company. Investing in equities is a good long-term investment option as
the returns on equities over a long time horizon are generally higher than
most other investment avenues. However, along with the possibility of
greater returns comes greater risk.

2. Mutual Funds
A mutual fund allows a group of people to pool their money together and
have it professionally managed, in keeping with a predetermined
investment objective. This investment avenue is popular because of its
cost-efficiency, risk-diversification, professional management and sound
regulation. One can invest as little as Rs. 1,000 per month in a mutual fund.
There are various general and thematic mutual funds to choose from and
the risk and return possibilities vary accordingly.

3. Bonds
Bonds are fixed income instruments which are issued for the purpose of
raising capital. Both private entities, such as companies, financial
institutions, and the central or state government and other government
institutions use this instrument as a means of garnering funds. Bonds issued
 by the Government carry the lowest level of risk but could deliver fair
returns.

4. Deposits
Investing in bank or post-office deposits is a very common way of securing
surplus funds. These instruments are at the low end of the risk-return
spectrum.

5. Cash equivalents
These are relatively safe and highly liquid investment options. Treasury bills
and money market funds are cash equivalents.

Non – Financial Instruments

1. Real Estate
Real estate investment has been a major form of investment since the
1970s. It is a major form of capital budgeting and is a very lucrative
option for investing. Real estate can broadly be defined as immovable
property. Land and things attached to it in permanence, such as
buildings, come under the category of real estate. A real estate
investment trust (REIT) invests in pieces of real estate that can reduce
corporate income tax. In return, it distributes 90% of its income among
investors.

2. Gold
The 'yellow metal' is a preferred investment option, particularly when
markets are volatile. Today, beyond physical gold, a number of products
which derive their value from the price of gold are available for
investment. These include gold futures and gold exchange traded funds.
Top 10 Asset Management Companies (India)
 As on 30th June, 2019

Rank AMC Name AUM (Rs. in crores)

1 HDFC Mutual Fund 3,62,763
2 ICICI Prudential Mutual Fund 3,38,768
3 SBI Mutual Fund 3,07,841
4 Aditya Birla Sun Life Mutual Fund 2,54,182
5 Reliance Mutual Fund 2,23,272
6 Kotak Mahindra Mutual Fund 1,61,382
7 UTI Mutual Fund 1,57,866
8 Franklin Templeton Mutual Fund 1,26,034
9 Axis Mutual Fund 1,02,267
10 IDFC Mutual Fund 82,493
11 DSP Mutual Fund 77,619
12 L&T Mutual Fund 73,497
13 Tata Mutual Fund 53,641
14 Sundaram Mutual Fund 31,220
15 Mirae Asset Mutual Fund 29,261
16 Invesco Mutual Fund 24,648
17 Motilal Oswal Mutual Fund 19,694
18 LIC Mutual Fund 16,294
19 Canara Robeco Mutual Fund 15,887
20 Edelweiss Mutual Fund 12,128

Source : Economic Times Online Edition (13th July, 2019)

In business, one has to constantly interact with people, and work in

teams across a range of product, geographic and functional areas –
and a full range of competencies need to be deployed to deal with
the situation at hand. 

Mr. Kumar Mangalam Birla

Chairman, Aditya Birla Group

***************************THANK YOU************************