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400+ ECOMMERCE NICHE IDEAS

400+ Ecommerce
Niche Ideas
For Private label and Affiliate Marketing

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400+ ECOMMERCE NICHE IDEAS

400+ Ecommerce
Niche Ideas
Darren DeMatas, MBA

Darren has 10 years of corporate market-


ing experience for retail, manufacturing
and Internet marketing companies.

In 2008 he started his Internet “side hus-


tle” consulting niche ecommerce and
7-figure brands.

In 2013, his “side hustle” income sur-


passed and replaced his corporate in-
come. He also became a father and full
time entrepreneur - building and monetiz-
ing websites.

Darren has an MBA in Internet Marketing


from the Florida Institute of Technology,
a Bachelors in Advertising from the Uni-
versity of Florida and over a decade in the
trenches of Internet marketing.

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400+ ECOMMERCE NICHE IDEAS

CONTENTS
HOW TO USE THIS RESEARCH ..................................................................................................... 4
APPAREL / ACCESSORIES .............................................................................................................. 7
COSMETICS & SKIN CARE ............................................................................................................11
ELECTRONICS / ACCESSORIES ...................................................................................................14
HAIR CARE & ACCESSORIES .......................................................................................................16
HEALTH / NUTRITION / SUPPLEMENTS ...................................................................................18
HOME DECOR ................................................................................................................................22
HOME AND GARDEN ...................................................................................................................26
KIDS AND BABY.............................................................................................................................28
PET ...................................................................................................................................................32
SPORTS / OUTDOORS .................................................................................................................35

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400+ ECOMMERCE NICHE IDEAS

How To Use This Research


Aspiring entrepreneurs and Fortune 500 executives have downloaded my original
ecommerce niche report over 10K times. 

Since then I’ve helped multiple students launch ecommerce stores using ideas from
my reports. I try to update this FREE report once a year - but new products and trends
emerge each year. And the competitive landscape is always changing.

I strongly encourage you to do your own research. Use these ideas as a jumping off
point. You can easily drill down to unsaturated sub-niches by looking at overall de-
mand, trends and competition.

Just keep in mind the important lesson: you need a process for choosing what to
sell online. Don’t just randomly choose something based on a hunch.

A good starting point to finding unsaturated markets is to identify product nich-


es where small brands or newer sites are ranking on Google. And try to get a first
mover advantage over the big brands.

Also keep in mind that saturated product niches can have untapped markets. For
example, selling leggings to men. Or dog carrier backpacks to hiking lovers.

Finally, understand that ecommerce is rapidly growing and relatively new. This means
new opportunities are constantly emerging.

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400+ ECOMMERCE NICHE IDEAS

3 Things You Should Think About When Research-


ing Your Niche

One: Demand and Signs of Industry Growth


Ideally, you want positive CAGR (compound annual growth rate). You can find this my
Googling (“product niche market research” or “product niche industry size”). If you
can’t figure this out, Google Trends is a decent substitute.

The amazon and Google search volume are really good indicators as well.

Two: Multiple Revenue Stream Potential


Maximize the revenue potential of your niche website by looking for both private
label and affiliate marketing opportunities.

Selling a customer just about anything is a difficult proposition. For this reason, you
want to make sure that your customer has a high lifetime value or “LTV.” High LTV
products tend to be goods that a customer would continue to need over and over
again, or goods that have a higher price point.

Three: Branding and Marketing Potential


How big is the potential audience size on Facebook? How much content is being cre-
ated on blogs and social media for this niche? Are you facing stiff competition from
multiple million dollar brands?

Are there weak domains (ahrefs domain rank less than 30) ranking on page 1 of Goo-
gle? I call this a weak search engine results page or “weak SERP”.

Data Points Explained

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400+ ECOMMERCE NICHE IDEAS

Google Monthly Search Volume (Via Ahrefs)


The monthly search of a given keyword on Google.
Just because theres is no search volume on Google doesn’t mean its bad. A brand new
product or brand will have 0 search volume.

Amazon Search Volume (Via Ahrefs)


The monthly search of a given keyword on Amazon. How many times people search
that keyword on Amazon each month.

Keyword Difficulty (Via Ahrefs)


Our keyword difficulty metric gives you an estimate of how hard it would be to rank in
the Top 10 search results for a given keyword. The higher the number the harder it will
be to rank (in general).

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400+ ECOMMERCE NICHE IDEAS

Apparel / Accessories
Clothing is a great market for private label brands. Customers love discovering new
brands that help them stand out. The average closet has more than 100 items of cloth-
ing and fashion. Plus, there are purpose-driven outfits for working out or enjoying a
day at the beach.

Google Search Amazon Search Keyword


Apparel / Accessories
Volume Volume Difficulty

athleisure 25000 900 21


beaded tassel necklace 350 30 0
beanie 67000 82000 10
belt buckles 14000 4100 4
body jewelry 30000 7300 17
bow ties 12000 7500 13
buddha bracelet 1200 1800 3
choker necklaces 12000 1100 12
compression shorts 26000 30000 5
cufflinks 38000 20000 8
denim 47000 6200 47
denim dresses 2900 900 2
denim vest 7800 6200 0
double pearl earrings 400 90 1
drawstring bag 20000 25000 6

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400+ ECOMMERCE NICHE IDEAS

duffle bags 6900 6700 8


ear cuffs 10000 7000 2
engagement rings 298000 11000 55
fashion earrings 1100 1800 6
fashion rings 2200 2100 5
fishnet leggings 5600 2000 0
friendship bracelet 7400 3900 35
hand warmers 28000 65000 20
handbags 34000 31000 21
leather belt 10000 20000 3
leggings 139000 147000 16
locket necklace 7200 5800 3
makeup bags 8400 9600 12
maternity dresses 44000 6400 14
mens engagement rings 6300 700 6
mens socks 12000 155000 8
mermaid leggings 5500 8600 0
military backpack 4000 23000 7
military backpacks 7700 1000 11
military duffle bag 3300 2900 1

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400+ ECOMMERCE NICHE IDEAS

minimalist watches 2800 400 3


mittens 19000 16000 3
phone cases 52000 30000 20
rain ponchos 2400 2900 0
scarves 20000 17000 15
shapewear 26000 19000 12
socks 105000 375000 12
steampunk earrings 600 900 0
sunglasses case 2000 15000 1
suspenders 55000 34000 13
tactical backpack 15000 41000 20
tote bag 26000 58000 17
vegan handbags 2900 450 27
viking bracelet 2000 1400 0
white denim 5900 700 20
wood watches 12000 2000 41
yoga pants for women 6400 40000 16

Untapped Apparel Micro Niche Idea


There’s actually lots of untapped niche ideas in the apparel space. One example for
a hybrid private label / affiliate site would be daith jewelry. It’s a relativity new trend

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400+ ECOMMERCE NICHE IDEAS

and many of the sites on page one of Google are weak or new. You can easily turn this
product niche into an affiliate one, by tapping into the headache/migraine niche in
your branding.

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400+ ECOMMERCE NICHE IDEAS

Cosmetics & Skin Care


The skincare industry is estimated to reach $180 billion dollars by 2020.

Margins on cosmetic products are insane. People are becoming more aware of what
they put in and on their body. Think vegan, natural, etc.

With the push for healthier skin care products, the cosmetic industry is shifting. This
is an excellent opportunity for entrepreneurs to establish their private label as the
perfect next step for shoppers looking to make a change.

Google Search Amazon Search Keyword


Cosmetics & Skin Care
Volume Volume Difficulty

coconut oil 193000 248000 85


bath bombs 79000 152000 40
beard oil 60000 102000 10
shampoo 38000 171000 20

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400+ ECOMMERCE NICHE IDEAS

charcoal toothpaste 34000 64000 24


makeup brushes 30000 178000 26
natural deodorant 21000 30000 12
lip balm 18000 73000 18
eye cream 12000 61000 23
lip scrub 12000 18000 8
fake eyelashes 10000 11000 17
body wash 9200 124000 22
cruelty free makeup 8600 900 42
body scrub 8600 29000 19
calendula oil 8500 6200 22
calendula cream 7600 5600 8
foot soak 6500 8500 18
vegan makeup 4600 2000 13
coffee scrub 4100 4600 17
mineral sunscreen 4000 5300 7
vegan collagen 3700 2000 6
face powder 3000 5400 12
solid perfume 2000 1800 7
bamboo toothbrushes 800 1300 11

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400+ ECOMMERCE NICHE IDEAS

laser facial hair removal 800 10 5


soap bars 600 1900 5
milk baths 300 0 13
shower jellies 300 50 2
mineral sunscreen powder 200 300 20
remineralizing toothpaste 7900 5700 4
parodontax toothpaste 7500 2200 1
whitening toothpaste 6300 16000 19

Untapped Skin Care Niche Idea


Beard shampoo is a great niche to start a private label / affiliate site in. In addition
to private labeling your own beard shampoo, you can become an affilite to many hair
men’s health products. Check out the search engine results page for beard shampoo
to see if there’s still many weak sites there.

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400+ ECOMMERCE NICHE IDEAS

Electronics / Accessories
If you do take the route of private labeling electronics make sure the product is high
quality and multiple suppliers can make the product with your logo on it. Private label
electronics can be a tough niche.

Google Search Amazon Search Keyword


Electronics / Accessories
Volume Volume Difficulty

binoculars 88000 88000 30


bluetooth speakers 74000 474000 49
camera drones 2500 1800 42
camera lenses 4800 2600 32
camera stabilizers 250 80 3
camera tripods 1500 1800 10
dash cam 95000 297000 27
digital cameras 9900 12000 47

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400+ ECOMMERCE NICHE IDEAS

drone accessories 2000 2800 4

Untapped Electronics Micro Niche Idea


Drones for kids. Drones are increasingly popular. When I looked at this market, I saw
potential to focus on kids, specifically parents interested in STEM (science, technolo-
gy, engineering math) - thats a huge market and a relatively weak SERP.

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400+ ECOMMERCE NICHE IDEAS

Hair Care & Accessories


Everyone has different hair needs. This is a huge market with a virtually unlimited cus-
tomer base. From bald men to natural curls – there’s endless segments here.

Google Search Amazon Search Keyword


Product Niche
Volume Volume Difficulty

crochet headband 4000 250 9


fascinator 29000 4300 19
hair barrette 1700 600 1
hair comb 4800 11000 0
hair growth shampoo 7400 9400 13
hair growth vitamins 5500 7500 27
hair jewelry 5200 3000 0
hair mask 12000 28000 11
hair pins 5000 12000 0

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400+ ECOMMERCE NICHE IDEAS

hair removal 20000 21000 31


human hair bundles 1500 6000 31
lace front wigs 34000 24000 16
lace headbands 400 350 0
natural hair 18000 1400 10

Untapped Hair Care Micro Niche Idea


Natural hair growth. Weak SERP and lots of angles to take with affiliate marketing.
You can explore the natural products angle, all things hair angle or a specific demo-
graphic.

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400+ ECOMMERCE NICHE IDEAS

Health / Nutrition /
Supplements
In 2018, Google killed many sites in the health niche with a series of major algorithm
updates. Known together as the YMYL ( your money your life) and EAT (Expertise,
Authoritativeness, Trustworthiness). These changes in Google were made to root out
illegitimate health sites giving advice. Many of these sites were run by marketers, not
subject matter experts.

So if you tackle any sites in this niche, make sure you have a legit reason to offer
health advice. If not, Google has ways of sniffing you out.

Google Search Amazon Search Keyword


Product Niche
Volume Volume Difficulty

acupressure tools 300 200 0


acupuncture supplies 1000 90 5
anti snoring 2100 4200 11
appetite suppressant 32000 20000 16

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400+ ECOMMERCE NICHE IDEAS

aromatherapy supplies 300 100 17


body fat percentage scale 2800 900 20
cbd balm 2800 1200 12
cbd coffee 4000 900 35
cbd gummies 66000 24000 35
cbd honey 1700 150 4
cbd oil 831000 223000 62
cbd skin care 1200 20 20
contact lens cases 600 1100 1
copper bracelet 7500 5000 17
creatine 177000 126000 61
detox tea 22000 21000 34
diabetic socks 14000 17000 6
dietary supplements 8600 700 63
electric toothbrushes 2800 11000 25
electrotherapy devices 250 0 1
eyeglass cases 1800 1600 1
eyeglass frames 29000 2600 47
gluten-free snacks 200 150 6
hemp oil 88000 63000 32
homeopathic remedies 12000 2400 24
keto snacks 65000 36000 11
low vision magnifiers 400 0 5
magnetic wristband 1900 10000 3

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400+ ECOMMERCE NICHE IDEAS

matcha green tea powder 7300 59000 49


matcha powder 31000 19000 59
matcha tea 52000 12000 50
meal replacement drinks 2400 500 31
mouthwash 13000 68000 37
nootropics 96000 15000 34
organic baby food 3400 5400 9
organic protein bars 900 1800 8
organic sunscreen 3900 6900 16
paleo bars 3200 2700 13
paleo powder 250 300 0
prescription glasses 52000 8100 49
reading glasses 67000 111000 50
sex toys 316000 237000 16
sleep aid 18000 36000 30
sleeping aids 2600 700 39
stop smoking 11000 1500 81
stress relievers 7700 600 71
tea tree oil 140000 154000 66
teeth whitening products 3800 1800 19
testosterone booster for men 600 38000 29
turmeric curcumin 60000 69000 40
vegan protein powder 22000 58000 14
vegan vitamins 2100 1900 2

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400+ ECOMMERCE NICHE IDEAS

weight loss supplements 13000 7100 45

Untapped Health Care Micro Niche Idea


Massage tools. You don’t have to be a Physician to give solid advice on massage, mak-
ing it more friendly than more competitive healthcare products.

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400+ ECOMMERCE NICHE IDEAS

Home Decor
People want to see unique pieces in their home and that interest keeps on growing; it
could be because of the ideas on Pinterest or sellers just dishing out some really nice
stuff.

Whatever reason it is, entering this market makes a lot of sense. The industry is set to
clock in at $664 billion by 2020. You should look into selling any of these:

Google Search Amazon Search Keyword


Product Niche
Volume Volume Difficulty

art tiles 800 150 9


bar carts 5900 1500 3
bar stools 104000 93000 27
beach decor 7100 11000 22
beach house decor 2800 1100 27
beach wall art 1600 2100 1
bed pillows 5400 17000 19
bed skirts 6400 5100 3

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400+ ECOMMERCE NICHE IDEAS

bedroom furniture sets 11000 2300 29


bookcases 23000 12000 24
candle jar 800 1400 3
candleholder 900 450 5
cutting board 34000 137000 25
decorative bed pillows 1100 1600 15
decorative masks 350 100 0
display easels 700 400 1
door decor 1300 1400 0
doormats 3200 2400 12
doorstops 800 700 6
fabric wall hangings 1400 80 0
floral decor 500 600 11
furniture slipcovers 1200 450 29
hammock chair 20000 20000 3
herbal incense 2900 250 17
home decor pillows 200 200 34
home office furniture 14000 1200 17
incense holders 700 600 1
incense sticks 8700 18000 6
indoor fountains 3300 500 2
knife holder 4400 11000 3
landscape led lighting 350 150 14
led lighting 16000 10000 75

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400+ ECOMMERCE NICHE IDEAS

liquid dish soap 300 2400 4


mason jars 53000 133000 26
nautical decor 8500 13000 6
nightstands 18000 16000 11
personalized wine glass 1000 700 11
picture frames 95000 148000 20
pillar candles 8200 14000 5
pillow covers 14000 34000 5
pillow shams 5900 7400 4
pixel art 198000 1800 58
room dividers 65000 10000 22
salt and pepper shakers 12000 46000 3
seashell mirror 600 90 0
shadow boxes 9400 2800 3
silicone mold 4100 16000 9
storage chests 1200 500 1
tapestries 35000 14000 9
terrarium 176000 52000 54
toothbrush holders 900 1500 3
vases 10000 11000 12

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400+ ECOMMERCE NICHE IDEAS

vegetable cutter 2400 5200 0


votive candles 15000 17000 2
wall clock 24000 102000 14
wall decals 36000 48000 23
wall pockets 1000 800 0
wall sculptures 2200 300 0
wall shelves 31000 37000 14
wax melts 8200 25000 8
wood print 1000 10 11

Untapped Home Decor Micro Niche Idea


Themed decor. You can take home decor in a ton of different angles. Just stick to
one, like Coastal Decor and you will have plenty opportunities for private label and
affiliate marketing.

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400+ ECOMMERCE NICHE IDEAS

Home and Garden


The global home and garden industry maintains steady growth with a CAGR of 2%.
Currently, the US market is valued at $272 billion and it is predicted to remain on an
upward slope during the coming years.

Google Search Amazon Search Keyword


Product Niche
Volume Volume Difficulty

cordless drill 23000 60000 12


extendable ladder 1600 500 2
flashlights and headlamps 2500 #N/A 13
garden decor 6700 16000 16
garden furniture 3200 1400 48
gardening supplies 4400 2500 36
landscape lighting 20000 14000 15
military flashlight 2900 2300 7

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outdoor power equipment 15000 100 13


portable diesel generator 3100 250 2
power drill 13000 22000 12
power tools 18000 19000 31
rechargeable flashlight 9600 26000 10
soldering gun 13000 9000 3
soldering tools 1200 1200 2
step ladder 17000 31000 6
welding tools 3100 3300 4

Untapped Home and Garden Micro Niche


Portable solar panels. Without question solar is growing in popularity. While you
might not be able to easily private label solar panels, there’s lots of solar products you
could (solar garden lights). The solar angle has huge potential for affiliate marketing
as well.

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400+ ECOMMERCE NICHE IDEAS

Kids and Baby


Anyone that is thinking of getting into this niche, make no mistake, it is tough. So-
called “mommy bloggers” are fierce and numerous. The mommy blogger niche is its
own universe and finding an untapped niche is hard, but doable.

Google Search Amazon Search Keyword


Product Niche
Volume Volume Difficulty

baby bath tubs 800 800 4


baby bathing accessories 300 0 0
baby bed rails 350 100 0
baby bibs 4900 18000 7
baby booster chairs 300 0 2
baby bottle 16000 25000 11
baby carrier 33000 61000 31
baby cloth diapers 500 700 10

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400+ ECOMMERCE NICHE IDEAS

baby clothes 46000 35000 27


baby cocoon 700 60 0
baby dressers 600 350 0
baby earmuffs 600 600 6
baby food 18000 28000 23
baby gear 3100 3600 10
baby high chairs 500 900 7
baby jumpers 1500 1000 1
baby mobile 10000 11000 2
baby monitors 7500 7800 15
baby pacifiers 2700 900 19
baby proofing 3500 15000 15
baby safety gates 900 400 6
baby scales 500 400 0
baby shoes 15000 22000 6
baby shopping cart covers 100 20 0
baby swim diapers 600 1500 0
baby swings 10000 7100 4
baby teethers 900 1600 2
baby walkers 7100 5000 22

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baby wipe warmers 100 30 2


baby wipes 17000 169000 2
bath accessory sets 800 60 5
bathroom mirrors 35000 4900 15
bathroom scales 5500 7900 19
bathroom shelves 15000 13000 13
breast pump 30000 31000 17
burp cloths 5800 27000 4
changing tables 2200 1200 5
crayon organizer 250 300 0
crib bumpers 8100 1300 3
crib toys 1300 2300 0
diaper bags 22000 13000 12
diaper cakes 4700 250 15
diaper covers 2300 2100 8
dollhouse 41000 22000 28
drool rash 3500 #N/A 2
eco friendly diapers 600 250 6
medicine cabinets 37000 2600 8
night angel light 2100 90 0

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nursery bedding sets 800 20 9


nursery furniture sets 3200 800 9
nursery window treatments 200 0 0
pacifier clips 3600 2800 0
plush toy 1800 2400 21
potty training 28000 9300 22
pregnancy pillows 2500 1000 4
shower curtain hooks 6800 40000 4
shower curtains 91000 39000 13
sippy cup 17000 26000 7
strollers 10000 8300 19
tissue box covers 500 400 2
toddler sleeping bag 1600 3000 0
toy bucket 350 300 0

Untapped Baby Micro Niche Idea


Baby Food Making. Competitive, but a recipe, private label or affiliate site makes
sense here. I also see some weak domains on page one for organic baby snacks. Lots
of exact match domains available too. For example, babyfoodmaker.com was available
at the time of this writing.

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400+ ECOMMERCE NICHE IDEAS

Pet
I don’t have to tell you, but the pet industry is massive. $70B. Some people love their
pets more than their kids.

People buying dog bowls will be interested in dog health and nutrition. This gives you
an amazing opportunity to scale up content marketing and social media. Just make
sure you validate your individual product ideas.

Google Search Amazon Search Keyword


Product Niche
Volume Volume Difficulty

bird cages 9600 6300 11


bird feeders 25000 16000 14
bird houses 16000 5200 7
bird supplies 1800 800 38
cat chew toys 2200 600 1
cat collars 9100 7000 3

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cat condo 13000 20000 23


cat diapers 5700 2100 3
cat supplies 3000 5800 26
cat tents 600 200 0
cat tower 20000 43000 17
catnip toys 800 4500 4
dog biscuits 2800 6100 43
dog bowls 5500 34000 6
dog cakes 2400 80 31
dog chew toys 2500 14000 9
dog crates 20000 14000 12
dog life vests 400 500 5
dog socks 7200 15000 15
dog steps 8100 12000 11
dog stroller 7500 12000 5
dog supplies 7500 7900 46
dog toothpaste 6900 25000 4
dog training collars 13000 2300 4
eye drops for dogs 4600 1000 4
horse supplies 3600 1600 56
interactive dog toys 5000 9600 15
pet bowl stand 400 500 0
puppy backpack 800 700 2
reptile supplies 3000 4400 22

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sunscreen for dogs 1500 300 10

Untapped Pet Micro Niche Idea


Cat diapers. A newer product niche and lots of weak domains ranking on page one.
The hard part will be finding a good private label manufacturer, but the niche is there
for the taking. Plus there’s endless affiliate angles to cats.

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400+ ECOMMERCE NICHE IDEAS

Sports / Outdoors
I like sports because you can be specific but still have lots of opportunities to sell dif-
ferent products within each sport.

Google Search Amazon Search Keyword


Product Niche
Volume Volume Difficulty

bicycle accessories 8800 32000 7


bowling bag 2200 8400 5
bowling supplies 2000 300 40
boxing gloves 53000 69000 12
boxing supplies 700 20 30
camping backpack 5400 12000 10
camping coffee maker 3600 4100 4
camping gear 31000 87000 22

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camping heater 2900 3200 2


camping mattress 5500 11000 4
camping toilet 9200 8200 7
cycling clothing 2200 300 12
disc golf 42000 20000 48
fishing equipment 3600 2100 30
fishing lures 16000 33000 14
fishing vest 5100 8200 1
golf accessories 5500 30000 4
golf balls 24000 94000 21
golf cart parts 12000 900 29
golf clothing 3400 300 16
golf clubs 54000 39000 28
golf gloves 8100 12000 2
golf shoes 38000 37000 13
golf shorts 6400 9700 0
golf training aids 6200 3300 9
hiking apparel 700 10 1
hiking boots 62000 43000 9
hiking poles 7800 22000 13

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400+ ECOMMERCE NICHE IDEAS

hiking shirts 2100 1500 0


hiking socks 7300 32000 9
inflatable fishing kayak 1600 700 1
kayaking shoes 700 300 0
kitesurfing equipment 500 #N/A 9
life vests 2400 2300 9
martial arts weapons 5400 2400 14
mma gear 3500 1000 21
mma gloves 9200 17000 6
pickleball gear 250 0 8
pickleball paddles 12000 3200 5
pilates equipment 2100 800 14
pilates reformer 14000 3000 16
roller blades 30000 17000 15
roller skates 38000 27000 15
sparring gear 3500 3400 5
sparring gloves 1900 3600 6
telescopic fishing rod 3800 4400 1
tennis apparel 1700 100 7
tennis bag 3400 11000 2

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tennis balls 12000 70000 9


tennis bracelet 16000 3200 10
tennis racket 33000 32000 8
tennis shoes 51000 27000 9
tennis skirt 5300 5800 0
track pants 14000 12000 1
track shoes 8100 2700 1
triathlon gear 1700 500 9
triathlon shorts 1500 2000 0
wake boarding life vests 450 #N/A 1
waterproof hiking shoes 3500 2000 6
windsurfing board 900 50 5
windsurfing equipment 450 60 5
yoga clothes 11000 2700 20
yoga mat 51000 311000 21
yoga socks 8400 30000 3

Untapped Sports Micro Niche Idea


Drone Fishing. I love double niches. Drone fishing has 2,900 searches per month on
Google and at the time of this writing there were 5 sites with DR less than 40 on page
one. That means you can tackle this niche if you build a strong site. You can double dip
drone and fishing affiliate products.

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