Understand of Consumer Behavior

Project Objective
 Understanding Consumer Behavior towards Travelling

Q.1.What is your Idea for Vacation ?

Out of 105 people.

Culture
23% Family Time
26%

Leisure
24% Adventure
26%

 37 has shown interest in travelling with family members

 37 has shown interest in travelling for Adventure
 34 has shown interest in travelling for Leisure
 33 has shown interest in travelling for Culture

Q.1.What is your Idea for Vacation? AGE

OPTIONS 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 38 41 42 44 47 50 71 76 (blank) Grand Total
Adventure 1 2 3 2 3 3 3 2 2 3 1 1 1 27
Adventure, Family Time 1 1
checkup in hospitals 1 1
Culture 1 2 2 1 1 1 8
Culture , Adventure 1 1
Culture , Adventure, Leisure, Family time 1 1
culture, Family Time 1 1
Culture, General Knowledge 1 1
Culture,Adventure, Family Time 1 1
Family Time 1 2 1 2 3 3 1 4 5 1 1 2 1 1 1 1 30
Leisure 1 1 2 2 3 2 1 3 1 2 2 4 1 1 26
Leisure, Family Time 1 1 2
Leisure,Adventure 1 1 2
Leisure,Adventure, culture 1 1
Leisure,Adventure, Family time 1 1
Travelling 1 1
(blank)
Grand Total 1 2 1 1 5 7 4 9 7 9 7 8 10 7 6 4 3 5 1 1 1 1 1 1 1 2 105
Q.2. What do you do over the weekend ?
Most of the people usually spend their time with their family over the weekend

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Q.3. When do you travel ?

Out of 105 people.

During Kid’s Vacation

11%

Special Occasion
23%
Long Weekend
66%
 12 People wants to travel during Kid’s Vacation
 25 People wants to travel during Special Occasion
 71 People wants to travel during Long Weekend

Q.3.When do you travel? AGE

OPTIONS 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 38 41 42 44 47 50 71 76 (blank) Grand Total
any time when I feel like 1 1
Anytime 1 1
During Kid’s Vacation 1 2 1 2 2 1 1 10
everytime 1 1
Holidays 1 1
Long Weekend 2 1 1 3 5 4 6 4 5 5 5 6 5 3 3 1 2 1 2 64
Long Weekend, During Kid’s Vacation 1 1
Long Weekend, Special Occasion 1 1 2
Long Weekend,Special Occasion 1 1 2
not ocaasonally 1 1
Special Occasion 2 2 1 2 1 1 2 1 3 1 1 1 1 1 20
Special Occasion, During Kid’s Vacation 1 1
(blank)
Grand Total 1 2 1 1 5 7 4 9 7 9 7 8 10 7 6 4 3 5 1 1 1 1 1 1 1 2 105

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90%
80%
70%
60% (blank) 71
50 42
50%
41 38
40% 35 34
30% 33 32
20% 31 30
29 28
10%
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Q.4.How do you prefer to Travel
Out of 105 people

Backpacking 35 People like to travel through Group

11% Tours

49 People like to travel through Self

Guided Tour Group Tours Exploration
13% 31%
2 People like to travel with friends
with friends
2%
14 People like to travel through Guided
Tour

Self Exploration 12 People like to travel through

44% Backpacking

Count of Q.4.How do you prefer to Travel? AGE

OPTIONS 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 38 41 42 44 47 50 71 76 (blank) Grand Total
Backpacking 1 1 1 2 1 1 1 8
Group Tour ,Family 1 1
Group Tours 1 1 3 2 2 4 2 3 2 4 1 1 2 1 1 1 1 32
Group Tours, Self Exploration 1 1
Guided Tour 1 2 1 1 1 3 1 1 1 1 13
Self Exploration 1 1 2 1 4 1 5 1 5 3 5 5 2 1 2 1 1 41
Self Exploration, Backpacking 1 1
Self Exploration,Backpacking 1 1 1 3
Self Exploration,Group Tours 1 1 2
Self Exploration,Guided Tour 1 1
with friends 1 1 2
(blank)
Grand Total 1 2 1 1 5 7 4 9 7 9 7 8 10 7 6 4 3 5 1 1 1 1 1 1 1 2 105
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Q.5.How do you decide where to travel?

Out of 105 people
 100%

90%

80%

70%

(blank)
71
60%
50
42
41
50% 38
35
34
40% 33
32
31
30% 30
29
28
27
20% 26
25
24
10% 23
22
21
0% 20
19

Q.6.Where do you gather information on Travel from ?

Out of 105 people
 55 of their information from
facebook
website
21% 31 of the customer got their
information from website
Friends
38%
family the customer got their
1%
information from Friends
facebook
13% 39 of the customer got their
information from Blogs

1 of the customer got their

Blogs information from family
27%

Q.7.Rank these travel Experiences?

Out of 105 people

39 persons were interested to visit Switzerland

17 persons were interested to visit Komodo Dragons (Indonesia)
17 persons were interested to visit Great Migration (Kenya)
21 Northern lights (Norway)

Northern lights (Norway)

15%

paris
29%

Great Migration (Kenya)

12%

London
2%
Komodo Dragons (Indonesia)
12%
Switzerland
28%
Count of Q.7.Rank these travel Experiences? AGE
OPTIONS 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 38 41 42 44 47 50 71 76 (blank) Grand Total
1.Londan2.Switzerland3.Paris4.Komodo Dragons (Indonesia) 1 1
1.Londan2.Switzerland3.Paris4.Northern lights (Norway) 1 1
1.Londan2.Switzerland3.Paris4.Northern lights (Norway)5.Great Migration (Kenya) 6.Komodo Dragons (Indonesia) 1 1
1.Londan2.Switzerland3.Paris4.Northern lights (Norway)6.Great Migration (Kenya) 5.Komodo Dragons (Indonesia) 1 1
1.Londan3.Switzerland2.Paris4.Northern lights (Norway)6.Great Migration (Kenya) 5.Komodo Dragons (Indonesia) 1 1
1.London 2.Switzerland 1 1 2
1.London2.Paris 1 1
1.London2.Paris 3.Switzerland 1 1
1.London2.Paris3.Switzerland 1 1
1.Paris 2.London 1 1
1.Paris 2.Switzerland 1 1 2
2.Londan1.Switzerland3.Paris5.Northern lights (Norway)6.Great Migration (Kenya) 4.Komodo Dragons (Indonesia) 1 1 2
2.Londan3.Switzerland1.Paris4.Northern lights (Norway)5.Great Migration (Kenya) 6.Komodo Dragons (Indonesia) 1 1
2.Londan3.Switzerland4.Paris1.Northern lights (Norway)6.Great Migration (Kenya) 5.Komodo Dragons (Indonesia) 1 1
3.Londan1.Switzerland2.Paris4.Northern lights (Norway)6.Great Migration (Kenya) 5.Komodo Dragons (Indonesia) 1 1
3.Londan1.Switzerland2.Paris5.Northern lights (Norway)6.Great Migration (Kenya) 4.Komodo Dragons (Indonesia) 1 1
4.Londan1.Switzerland3.Paris2.Northern lights (Norway)6.Great Migration (Kenya) 5.Komodo Dragons (Indonesia) 2 2
4.Londan2.Switzerland5.Paris1.Northern lights (Norway)3.Great Migration (Kenya) 6.Komodo Dragons (Indonesia) 1 1
4.Londan3.Switzerland2.Paris1.Northern lights (Norway)5.Great Migration (Kenya) 6.Komodo Dragons (Indonesia) 1 1
4.Londan3.Switzerland2.Paris1.Northern lights (Norway)6.Great Migration (Kenya) 5.Komodo Dragons (Indonesia) 1 1
5.Londan2.Switzerland6.Paris1.Northern lights (Norway)4.Great Migration (Kenya) 3.Komodo Dragons (Indonesia) 1 1
Great Migration (Kenya) 1 1
London 1 2 1 1 1 1 1 1 1 1 11
london , paris 1 1
London,Paris,Switzerland 1 1
never went 1 1
Northern lights (Norway) 1 1 1 1 4
paris 1 2 2 1 1 2 1 10
Paris,Switzerland 1 1
switzerland 1 1 2 1 1 1 1 8
Switzerland 1 1
SwitzerlandParis 1 1 1 3
(blank)
Grand Total 1 1 1 4 3 3 5 4 4 4 5 5 6 5 4 3 4 1 1 1 2 67

Q.8.Where do you Upload/Post Your Travel Pictures?

snapchat Out of 105 people
5%

WhatsApp Status
15%
face book 65
instagram 49
facebook
38% WhatsApp Group 22
WhatsApp Status 26
WhatsApp Group snapchat 9
13%

instagram
29%
Q.9.Are you a part of any Interest Group?
Out of 105 people

13 people are part of yoga

group
Temples & cultural places Football photo club 24 people are part of driving
1% 1% 1%
yoga clubs group
Hiking Club 12%
11%
26 people are part of biking
fishing
1% group

12 people are part of Running

Wildlife group
16% driving clubs
22%
17 people are part of Wildlife
group

1 people are part of fishing

Running group
11%
12 people are part of Hiking
biking Club group
24%
1 people are part of Temples &
cultural places group
Count of Q.9.Are you a part of any Interest Group? AGE
OPTIONS 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 38 41 42 44 47 50 71 76 (blank) Grand Total
Biking/driving clubs 1 1 1 1 2 1 1 1 1 1 1 12
biking/driving clubs , Yoga 1 1
biking/driving clubs ,hiking clubs 1 1 2
biking/driving clubs ,hiking clubs,yoga,running 1 1
biking/driving clubs ,Yoga 1 1
biking/driving clubs ,Yoga, Wildlife/birding 1 1
dogs 1 1
fishing 1 1
Football 1 1
Hiking Club 1 1 1 3
Hiking Clubs 1 1 2
No 1 1 1 1 1 5
no group 1 1
none 1 1 1 1 1 5
not part of any 1 1
nothing 1 1
photo club 1 1
Running 1 1 1 1 3 7
Running, Hiking Clubs 1 1
running,yoga 1 1
Temples & cultural places 1 1
Wildlife/birding 1 1 3 1 6
Wildlife/birding, biking/driving clubs 1 2 1 4
Wildlife/birding, Hiking clubs 1 1
Wildlife/birding, Running 1 1
Wildlife/birding,biking/driving clubs 1 1 2
Wildlife/birding,Hiking clubs ,biking/driving clubs 1 1
Wildlife/birding,Yoga 1 1
Yoga 1 1 2 1 1 1 7
(blank)
Grand Total 1 2 1 1 5 4 4 6 6 4 3 5 5 5 5 4 1 4 1 1 1 1 1 2 73

Q.10.Would you be interested in travelling with a Group?

Out of 105 people

72 people are interested in travelling in group

33 are not interested
No
31%

Yes
69%
 80

70 (blank)
71
50
47
60 44
42
41
38
50 36
35
34
33
40 32
31
30
29
30 28
27
26
25
20 24
23
22
21
10 20
19

0
No Yes (blank)

Q.11.If Yes what kind of Group?

For people who are interested to travel in group

62 of them preferred mixed group

All women group
7% 3 of them preferred Senior Citizen Group
Senior Citizen Group 5 of them preferred all women group
4%

Mixed Group
89% Q.12.According to You, Is there
anything more to travel than
just Sightseeing?
 Exploring location and to know their culture

Q.13.Would you like to get updates on travel from a Travel

Company?
Out of 105 people

42 of them are interested in getting updates

Area Covered
 Orion Mall, UBCT Mall
 Kalyani Megnum Tech Park
 Bangalore National Park
 VM Ware
 Compassit
 Restaurant

Analysis of the Data

 Mostly Consumer wants Suggestion regarding preference & Budget of the Travelling
 Consumer wants proper information regarding different destinations with the help of
Website Mostly
 Ranking of Countries’
1.Paris
2.Switzerland
3.Londan
4.Northern lights (Norway)
5.Great Migration (Kenya)
6.Komodo Dragons (Indonesia)
 Mostly Consumer’s wants travel with Family & Friends , very few are wants to travel
Solo
 Mostly People who are willing to Travel are belongs to MNC’S
 The main influencers in regards of decision making process of the Consumers are
Friends & Family
 Mostly Consumers wants to travel with Mixed Group
 Out of 105 People Only 42 People wants further notification on travel from a Travel
Company

Conclusion
 Consumer wants relaxation with the help of Travelling to release their work Stress
 Mostly Consumer’s wants travel with Family & Friends in Mixed Group
 Customer wants best packages from Travel Company
 Customer should have the ability to customize their own Itinerary(such as selecting
the food that they want to taste local delicacies)
 Proper customer Service specially in terms of getting VISA