PGP – BABI (PROJECT SUBMISSION)

PGP – BABI (PROJECT SUBMISSION)

Project 7 – Executive Summary (Data Visualization using TABLEAU)

Approach
To explore the provided data set on Customer Insurance claims and come up with insights on the spread of data
(themes/patterns). Primary direction of this activity was in a 3-way approach as below,
1. Perform customer segmentation to understand how the overall distribution of the base of customer data
2. Break down the single directional variable segmentation (here, Car variables like Car cost, car type, driver gender
and so on)
3. Understand Claim trends and build charts and graphs that connect points 1 & 2.
Post the above-mentioned activities, creation of dashboards was complete and in-turn used to build story with key
findings. Tableau Public Link: CLICK HERE.
Key findings
1. The dataset has an equal to slightly higher proportion of female driver patterns cutting across all the provided
dimensions. For instance, dataset has 5.5k female drivers vs 4.7k male drivers with 3.3k married women vs 2.8k
married men population distribution
2. Occupation wise, highest range of customers tagged with 'Blue Collar' occupation and ‘Doctor’ takes least
position. On both these occupation, we are able to see Female/Women population is higher. The second chart
gives us an essence that 6 out of 8 occupation classified below shows a higher average salary range for Women.
3. Private car use has recorded higher span of customers (specifically in urban area) as compared to Commercial
car use. Extent of car use in rural area has been relatively lean as compared to urban areas.
4. SUV has been most sought car type overall (majority of female drivers) and is in the lower quartile when cost of
car is to be considered. On contrary, Panel truck has been most less considered (majority of male drivers) which
is the highest cost range for car type.
5. Tying car cost with how claim trend is, we are able to identify that Panel Truck having a higher average cost
apparently has the least claim frequency (safe to underline a strong correlation of male driver behavior from
previous blanks of the story). On the flipside, SUV car type having one of the least average cost has the highest
claim frequency (also note, majority of SUV owners are females).
6. Overall claims over time (wrt birthdate of owners), we are able to identify a sharp increase in the number of
claims for a decade (1940 to 1949). After a 1-year drop, new high recorded in 1953. This trend has been
declining from 1963. In continuation, when broken down per gender, the earlier assumptions of female drivers
claim events hold good. In addition, we can understand that the Rural area claim history have been below the
average for both the genders and signifies that Urban population have a more active role in insurance claim
events.
7. As for contribution distribution, we are able to find the below,
 ~58% of overall claims happen from customers who are in the education range of High School &
Bachelors. Meaning, the more educated segment of society have fewer insurance claims.
 ~52% of claims come from Blue Collar, Clerical and Professional segment of occupation holders.
 ~68% of claims happen out of drivers who own lower/mid-range cost cars (SUV, Minivan and Pickup)
 ~94% of claim comes out of Urban region
8. Sports Car segment: Most affordable car type (both Commercial and Private use) across Rural and Urban areas
have the highest average Old claims.
Car Age factor: SUVs over ~8years runtime have recorded maximum claim amount overall. Vans and Panel
Trucks have significant lower range of claims even after ~9+ years of run time.

PROJECT OWNER,
R MANOJ PRABHAKAR
PG BABI ONLINE BATCH (2019)