MRA Project - (RFM Analysis

using Python)

1
What is Problem ?

An automobile parts manufacturing company has

collected data of transactions for 3 years. They do not
have any in-house data science team, thus they have hired
you as their consultant. Your job is to use your magical
data science skills to provide them with suitable insights
about their data and their customers.

Data Set : Sales_Data.xlsx

2
Which tool used ?

Python with Jupyter Note Book

3
Data Info

4
Data shape and summary stats

5
Exploratory Data Analysis

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 RFM Analysis Steps

1. Aligned the respective column into “Recency”, “Frequency” and

“Monetary” data set
2. Import RFM and prepare the Model
3. Fit the data set into Model
4. Calculate the cutoff
5. Check the header of Fitted Model

7
 RFM Analysis Interpretations

Based on RFM analysis ID 6 , 23, 33 & 41 are the best

customers.

ID 6 = Veysel
ID 23 = Diego

Recency scores values = 5 is for all top 10 customers

Frequency score values = 5 is for all top 10 customers

monetary score value = 5 is for all top 10 customers.