MRA PROJECT

Café Chain
Objective
• Analyze past one Year POS data of Café Chain
and come up with a set of recommendations
that can help Café Chain increase its
revenues.
• Suggest the most popular combos meals
Input Data Details

Data of one financial year Starting Variable Details

from 1 APR 2010 to 31 MARCH 2011
Basic Statistics
Name Value
Rows 145,830
Columns 10
Café is open 24 Hours on all the days
Discrete columns 5
of the week . Continuous columns 5
All missing columns 0
Missing observations 0
Complete Rows 145,830
Total observations 1,458,30
Café is having 7 different types of 0
product categories.
There is a high peak in sales on Dec 31 which Dec Month has highest number of Turnover of the café.
could be because of New Year Low Turnover is in the month of May and June.
• Café is having more turnover
during the time 5PM to 11 PM .
Very less business during early
morning period
• Highest revenue generating
category is Tobacco and Food
• NIRVANA HOOKAH SINGLE is
most liked produced in Tobacco,
Followed by cappuccino in
Beverages ,Great Lakes shake
• Revenue distribution per
month
• December has high revenue
• Tobacco , food are the main
contributors
• TOBACCO is most popular product whose selling is not dependent on time . Contributing 44% of total Revenue
• Café is getting more customer in weekends and sell of FOOD , BEVERAGES increases in weekends
• Food products demand increase from 15:00 PM
• Liquor demand increases from 18:00 PM
• Very less or no sales after 2 AM to 9 AM .
 Menu Items to be taken off
from different categories as
they have very less quantity
of sell and contributing less
than 1% of total Turnover in
one Year.
In total we have 520 approx.
items out of which attached
is the list of items per
category which can be
removed
Total we have 195 items

Items to be
discontinued
• Revenue increases in the month of July, August and December
• Average rate of items also increased during these periods
• Increase in Number of customers can be seen during this period which is proportional to increase in count of bills
• There is major decline in Beverage and Tobacco from January month 0.27% and 0.58% respectively which is impacted
the revenue.
• Tobacco and Food are major categories for Revenue generation 75% of revenue is coming from these catagories
Combos with Tobacco as it is first category with 44% of Turnover
Top 3 items for Tobacco which are high in demand are NIRVANA HOOKAH SINGLE , MINT FLAVOR SINGLE and SAMBUKA

• Revenue increases in the month of July, August and December

• Average rate of items also increased during these periods
• Increase in Number of customers can be seen during this period which is proportional to increase in count of bills
• There is major decline in Beverage and Tobacco from January month 0.27% and 0.58% respectively which is impacted
the revenue.
• Tobacco and Food are major categories for Revenue generation 75% of revenue is coming from these catagories
Combos with Food as it is first category with 30% of Turnover
Top 3 items for Food which are high in demand are GREAT LAKES SHAKE, POUTINE WITH FIRES , AVALANCHE , BMT PANNI
Below are possible combos for Food category with high confidence , count

• Revenue increases in the month of July, August and December

• Average rate of items also increased during these periods
• Increase in Number of customers can be seen during this period which is proportional to increase in count of bills
• There is major decline in Beverage and Tobacco from January month 0.27% and 0.58% respectively which is impacted
the revenue.
• Tobacco and Food are major categories for Revenue generation 75% of revenue is coming from these catagories
Conclusion
 Top selling category is Tobacco and Food in continuous with beverages
 Weekends generally show high customer count along with high turnover as compared to weekdays
 Very less sales in early morning from 2 AM to 9 AM
 Sales in a day starts progressing from 11 AM till midnight
 Sale of Tobacco is not dependent on time as its demand is consistent through out the day
Suggested combos
 December is the month of highest sale along with mid months July and August
1. Nirwana Hookah Single > Great Lake Shakes >
Poutine with Fries

Recommendation 2. Nirwana Hookah Single > Great Lake Shakes >

Poutine with Fries >Jrch Lavalanche
• Staff availability can be planned taking into consideration hourly customer 3. Mint flavor single > Red bull /cappuccino>BMT
pattern. panni
• Some items sales count is very less yearly and they are not contributing 4. Sambuca > Great Lake shakes > cappuccino
even 1% of total yearly revenue hence should be discontinued
5. Sambuca >BMT panni > Mineral Water
• Combo offers along with Food and tobacco items is definitely going to boost
the Turnover.
• During the busy months increase in prices of the most liked items can be
increased to increase Turnover
• Analyzing the consumption of products at different hours of the days can combo analysis
help to support the availability of the same.
• Combos have been suggested taking into consideration the confidence , lift ,
and the number of present occurrence of the combos in the bills generated