Substances Development in Indonesian Hip Hop Music

Now the name Iwa K is no longer a name that we will just mention when
discussing Indonesian hip hop music, because nowadays, there are many newcomers
with fresh works that are slowly starting to thicken their existence in the music scene.
Although, the song "Bebas" Iwa K will still be one of the works that succeeded in
summarizing what the golden era of Indonesian hip hop was like at that time. Through
their respective definitions and interpretations, today's emerging artists provide new
enthusiasm for hip hop music that had previously been dimmed and barely heard again.
To find out what substance changes occur in this music scene, here is a summary of its
development.

Freedom becomes one of the spirit that is lifted When hip hop music was present
in the country in the 90s, at first the local rapper did not pay much attention to the use of
rhymes and tended to make hip hop music only as a new medium for expression. Even
so, hip hop music still managed to catch attention and slowly expanded its role to
become part of the popular culture that many young people were fond of at the time.

Love local culture, Another interesting thing, hip hop music at that time was also
able to steal the attention of local people to get involved and celebrate their presence.
The result is hip hop music sung in regional languages and utilizing traditional musical
instruments as accompaniment, this is what makes hip hop scene in Indonesia quite
unique. Just name names like Kojek who uses Betawi, Sundanis in Sundanese and
Jogja Hip Hop Foundation in Javanese.

One of the mouthpieces of response to social phenomena Lyrically, hip hop

music has a distinctive style to convey certain messages explicitly or implicitly. But
certainly, hip hop music lyrics have never been adventurous and are often used as a
medium to voice opinions, as did Homicide. This rap group, at the time of its formation,
used hip hop music as a medium to voice the contents of the mind which talked a lot
about social and political issues.

Presenting the trend of his own style of dress, In the 90s in the United States, hip
hop had worldwide fame thanks to a quality rapper. Often raising issues on the streets,
fashion that is present is also closely related to street fashion. So even when Iwa K
appeared with the song "Free". In songs that imply freedom and peace, the music video
he performed helped create his own fashion trends at that time, including the attributes
of oversized jackets and shirts, hats, and bandanas and hoop earrings.
 English exploration, with the ease of access to information at this time, hip hop
music has developed and increasingly has a variety of new colors that make it now able
to compete not only domestically. The emergence of a famous figure today, like the viral
Rich Brian through the music video "Dat Stick" 3 years ago proved that through the use
of English, he was able to make Indonesian hip hop glimpsed by the international
market. Another figure is Ariel Nayaka who originally knew hip hop from his friends
while living in the United States. Nonetheless, Nayaka still tries to be relevant by raising
his personal experience that is experienced by many in Indonesia.

Melting social and domestic problems If you examine history briefly, hip hop
music was originally used as a medium to voice their views on the problems that
occurred, both about their lives at that time and their criticism of government rules which
were considered to be restraining. In addition to Homicide, new names are now
available which also dare to take steps like the predecessors like Joe Million, Onar and
Laze. They loudly sang a row of songs with critical lyrics that often touched on social
problems while being inserted into their domestic problems.

Of course based on developments in the hip hop scene, it can be seen that there
is a shift in substance, but the function of music in this genre is always able to invite
listeners to reflect themselves as part of the community and personally. To feel the
golden age of Indonesian hip hop in the 90s, Soundrenaline also invited the 90s Hip
Hop All Star unit to present their old numbers known to have strong characters. Not only
does it offer a nostalgic or introductory session, their appearance can be the right place
to look back at the substance behind local hip hop music, which the public agreed to in
their time.