Wipro's strategy is to capitalize on its current momentum of rapid growth with

an entrepreneurial approach, as it seeks to be the pioneer in many new areas.

For example, Wipro was one of the firstlarge Indian external service providers
(ESPs) to foray into business process outsourcing (BPO) as itacquired
Spectramind. Recently Wipro added to its industry depth by closing a deal with
AmericanManagement Systems followed by one with NerveWire. The business strategy
that Wipro uses is differentiation on a global level. Wipro differentiates their
services and products by being the number one provider for integrated business,
technology and process solutions. Wipro delivers these services on a global
platform. Wipro has IT Services, Product Engineering Solutions, Technology
infrastructure Services, Business Process Outsourcing, and Consulting Services.
Wipro is now competing not only on how well they do something, but how
innovative they are and how well they can quantify those benefits for customers.
That’s why innovation makes sense, and they are working on building brand
awareness in the U.S. Wipro eeks to "break away from the pack"of other Indian IT
service providers by focusing on the following areas:

Industry depth: Wipro seeks to build a level of industry depth that will
differentiate it in market.
Portfolio of services: Wipro is seeking to expand its application outsourcing
offerings by
Providing BPO services. In addition, it is making significant investments in its
Enterprise
Application Services, as well as specific technology alliances (for example,
Microsoft).
Global workforce: Wipro is focused on expanding its domestic workforce in target
markets (the United States and Europe).

Wipro offers different products and services therefore it uses different types
of e-Commerce. The company operates in three segments: Global IT Services and
Products, India and Asia Pac IT Services and Products, and Consumer Care and
Lighting. In the Consumer Care and Lighting it has different brands such as
Sidha, Smart Lite, Active Tale, Santoor, etc. These products are sold through
out India, but thanks to e-commerce Wipro also sells its products worldwide
through suppliers such as “Emporium On Net, ” “Small Flower,” etc. This would be
a B2B model, because Wipro is selling its product through another company and
not directly to the consumers.
Wipro should be able to sell directly to customers online and not through other
suppliers, this way the company can also be recognized world wide for its
consumer care and lighting products and not only for its global IT services and
products. There are different products other than consumer care products that
are sold online through other companies, these products are printers,
cartridges, and can be bought by customers in websites such as TonsOfToner.Com,
PrinterTonerWarehouse.com, and they use Electronic Check as their method of
payment. Like I mentioned before Wipro also provides IT services and products,
but we are not able to buy these services online, therefore in this segment e-
commerce its not used. However Wipro does uses its website to advertise and
describe these IT services which can be bought by directly contacting the
company. Wipro uses these websites mentioned before to advertise their products,
this type of advertisement can be called “affiliate program”. Wipro also uses
online ads, with search engines such as Yahoo!, and Google. In conclusion, Wipro
does not use e-commerce for all of its products and services but it does use the
internet to advertise and give a very good description of what they offer. Like
I mentioned before I think that they can use the internet to sell its products
directly to costumers and not only through other suppliers. If Wipro was to
follow my advisement they could use different types of marketing mix such as
affiliate programs, click-through, pop-up ad, etc . It also could use different
forms of payments such as Electronics Checks. In my opinion they should follow
its suppliers and sell online and be known world wide for ALL of its products.