Strategies fot digital

Utkarsh Pandey economy

Roll No. 190301020
Submitted to:
Prof. Surinder Batra
Term-4
Draft Questions on Facebook-Jio Collaboration in India
1. How has the advent of Reliance Jio impacted the growth of Internet
consumption in India and what future scenario can be depicted.
Internet boom in India: -
The number of mobile internet users in India had already overtaken desktop users by
2012, with mobile Internet bandwidth approaching that of wired broadband. There had
been a considerable increment in India's internet consumption due to factors such as
easily accessible data and affordable smartphones.
With the growth in Internet services and increasing appetite for social media, mainly,
Facebook, Instagram and WhatsApp (both of which were owned by Facebook),
Internet had become an essential part of life in India. As given in the case Facebook
currently has 2.4 billion users on its Facebook platform, 1.5 billion users on
WhatsApp and 1 billion users on Instagram.
Strategies followed by JIO: -
• Voice, data and Internet services offered by Reliance Jio, on low prices as
compared to its competitors.
• Abundance of free data to the customers, coupled with aggressive marketing.
All the above factors led the company to a great success by making it the top ranking
company in the telecom sector of India.
Future scenario of JIO: -
Reliance Jio had also invested US$40 billion to build its 5G telecom service. JIO has
also been exploring several blockchain projects for payments and other services.
JIO also had took decision to create “JIO platforms” as a subsidiary, further was
aimed at making RIL a debt free company.
 Strategies fot digital
Utkarsh Pandey economy
Roll No. 190301020
Submitted to:
Prof. Surinder Batra
Term-4
2. Should Jio Platforms aggressively pitch for 5G adoption in India? How
will it benefit the company?

• Yes, JIO platforms should aggressively pitch for 5G adoption in India. The
adoption of this newer technology will not only act as a positive catalyst
for opportunities in the telecom sector, it will have a ripple effect across
industries.
• Adoption of 5G and 6G will allow corporates or companies to perform real time
interactions with customers, this will allow them with seamless video
conferences along with a more connected and efficient network.
• Using the new technology would enhance all real-time analytics which in turn
will result in a huge demand particularly for skills like business analytics, AI, ML
etc.
• 5G network is also expected to handle enhanced volumes of traffic, and would
further lead to more demand of software & skills like cloud, virtualization,
Dockers, Kubernetes will also experience a spike in demand.
• The adoption of 5G technology will also see a greater adoption of IOT across
multiple sectors and thereby would open up more avenues and opportunities
for professionals skilled in IOT.
• As JIO has its own subsidiaries like JIO mart and Jio Platforms hence,
advancement in internet technology would also directly affect the subscribers/
customers count and would result into increased revenues of RIL.

4. What are the pros and cons of O2O model for retail business in India?
Is this the best marketing/ operational strategy which Reliance Jio can
adopt, leveraging its collaboration with Facebook?
Pros of O2O model: -
• The businesses using an O2O strategy also benefit by means of enhanced
business process efficiencies and associated reduction in operating costs.
• O2O type of marketing/ operational strategy is a business strategy that draws
potential customers from online channels into physical stores.
• O2O, identifies customers in the online space - like as through emails ads,
SMS, social media, and apps - and then deploys a variety of tools and
approaches to entice the customer to leave the online space.
• This type of strategy incorporates a combination of techniques used in online
marketing along with those used in brick-and-mortar marketing.
• O2O is an upgraded from e-commerce business. The integration of online,
offline and mobile electronic technologies ensures working of a series of
products sales and service throughout the complete supply chain system, at
 Strategies fot digital
Utkarsh Pandey economy
Roll No. 190301020
Submitted to:
Prof. Surinder Batra
Term-4
the same time it also takes care of consumers’ demand in goods, services,
experience, pricing, etc.
• Consumers can also enjoy the goods store experience and human services
also, on the other hand, they are able to use mobile data/ internet to surf the
Internet anytime and anywhere and can pick a variety of products, or they could
choose goods and could place an order in the stores, and then pick up by
customer themselves.
• This dual experience online and offline (O2O), and convenience provided by
mobile service provider for the consumer, reduce the risk of shopping in a major
proportion, at the same time, also save shopping time and improve the
efficiency of the clinch a deal and turnover.

Picture reference:- https://www.o2oplatform.com/chart

Cons of O2O model: -
• O2O model cannot improve the delivery service and commodity experience.
• It is also unable to solve the problem of user trust.
• O2O mode requires high requirement of line strength and the great degree of
localization
• O2O mode emphasizes only paying online and offline experiences, lack of a
clear concept of the fresh positioning of market, market demand, quality
assurance, and user consumption habits.

The challenges of opening a “Brick & mortar” store in the internet and e-commerce
age is just more expensive to have, but on the other hand, “Amazon” has also planned
 Strategies fot digital
Utkarsh Pandey economy
Roll No. 190301020
Submitted to:
Prof. Surinder Batra
Term-4
to open its own “Brick and mortar” stores because they have realized that the
significant portion of the population would only like to buy in offline stores, like wise in
tier-2 and tier-3 cities. Reliance is a big company, also all the factors are in favour of
RIL ltd, e.g. its tie up with “Facebook, Whatsapp and Instagram” would help out in
making the marketing strategy stronger.
Internet has become an important and essential part of peoples’ life in India. The
“Facebook” currently has 2.4 billion users on its Facebook platform, 1.5 billion users
on “WhatsApp” and 1 billion users on “Instagram”. Hence RIL would capitalise this
opportunity to connect with the public and enhance its business.
There are a lot of opportunities for RIL (JIO Mart) to embark on web commerce with
the help of synchronization with brick-and-mortar stores. Hence the integration of
retail, e-commerce and digital marketing analytics will enable “RIL” to optimize a
personalized shopping way that would keep the different segment of customers
satisfied and would increases RIL’s profits.

5. What do you understand by Net Neutrality? In the context of

investment made by Facebook in Jio Platforms, what is the likely
impact of this duo on net Neutrality?
“Network neutrality” or simply “Net neutrality”, is the principle that the Internet service
providers (ISPs) must treat all Internet communications equally and should not
discriminate or charge differently based on the user, content, website, platform,
application, type of equipment, source address, destination address or method of
communication.
The reasons behind the concept of this principle is that the internet should be an equal
opportunity as well as an equal playing ground for all the telecom players. This
partiality phenomenon can be better explained by an example, where the Internet
Service Provider slightly reduces the connectivity to an online payment platform such
as Google Pay (GPay) and maintains its connectivity to any online payment rival such
as “Paytm”. After a while, few failed transactions on the former, the customers would
invariably shift to the latter.
Facebook has recently announced the launch of its two services which can have
potential net neutrality issues due to its tie up with Reliance JIO. The first is the launch
of its short format video sharing app named ‘Lasso’ which was supposed to compete
with TikTok. In continuation to this “Facebook” has also stated that the Indian market
will be a key demographic for Lasso’s growth. “According to some analysts as soon
as Facebook launches Lasso on Jio’s platform it will instantly become bigger than
TikTok”.
 Strategies fot digital
Utkarsh Pandey economy
Roll No. 190301020
Submitted to:
Prof. Surinder Batra
Term-4
The second initiative of Facebook which has already attracted some controversy in
India is the “WhatsApp Pay initiative”. This service had faced obstacles due to data
localization requirements, but since when “Whatsapp pay” has gained permission from
National Payments Corporation of India (‘NPCI’) to roll out its service in a phased
manner. This will put “WhatsApp Pay” in direct competition with “Google pay”,
“Amazon pay wallet” and “PayTm” and many more online payment companies. There
could rise a kind of preferential treatment that Reliance Jio may potentially give to
Facebook can have a colossal impact on both these sectors.
A faster loading and streaming “Lasso” or better connectivity for “WhatsApp Pay” to
Reliance Jio users can result in a change of brand loyalty also would impact the other
companies’ business. This would be a pure violation of “Net neutrality laws”. But the
officials of Jio has denied this possibility and has stated that Net Neutrality principles
will be respected.
This would be easy to give Jio the benefit of doubt in such a situation. After all, net
neutrality principles are just embedded in the licencing agreement and TRAI too has
not detected any net neutrality violations by the company in the Indian space.
Furthermore, TRAI has a great record when it comes to shutting down comapnies
which may threaten net neutrality, hence if Duo of JIO and Facebook would do so, it
may become a thereat of existence or may be a threat of heavy penalty to both of then
in India.