Telecomm, IT & M&E – The Curious Case of Jio’s Expansion

Masud Uz Zaman
PRN NO. 18050143050

#1 Let us Consider Telecomm

Reliance Jio (Jio) has launched one of the world’s largest 4G LTE network startups, aimed at
changing the lives of 1.3 billion Indians and propelling India into a global leadership role in
the digital economy.
This revolutionary launch, in partnership with Cisco, aimed to build a first-of-its kind, 5G-
ready network, transforming the digital services space and creating an ecosystem of network,
devices, applications, and content at affordable cost. The launch revolutionized the Indian
mobile communications landscape by offering voice calls to Jio customers absolutely free,
across India, to any network at any time for life. This launch propelled India to number one in
mobile broadband consumption by automating the world’s first all-IP network.

#2 Let us Consider the IT Industry

“Information is the OIL of the 21st Century” - Upgrad Youtube Add for the Data Science
Program. Most of the live projects they promise are from JIO. Now Consider the cases below.
AI BASED LEARNING PLATFORM
https://www.financialexpress.com/industry/mukesh-ambanis-education-foray-ril-buys-73-
stake-in-edutech-firm-embibe-to-put-in-180-million-in-3-years/1131593/
“For Embibe, the deal will help in getting access to the much needed capital which will then
be deployed towards deepening its R&D on AI in education”
AI CHAT BOT HAPTIK
https://www.livemint.com/companies/news/reliance-jio-arm-acquires-87-in-ai-chatbot-firm-
haptik-infotech-1554306574585.html

“The investment will help Reliance Jio leverage Haptik’s capabilities to build India’s
largest AI assistant, says RIL”

JIO SUPER APP

https://economictimes.indiatimes.com/tech/internet/super-app-to-place-reliance-jio-in-pole-
position/articleshow/69127802.cms?from=mdr
Reliance Jio's "super app" will facilitate ecommerce, online bookings and payments -- all at
one place. "India is a mobile-first nation and such a self-contained network that offers
convenience will find favour with demanding consumers,"

#3 Let us Consider the M&E Industry

JIO STUDIOS
https://www.afaqs.com/news/story/52304_The-vision-is-to-be-what-Mudra-was-to-Reliance-
Aditya-Bhat-Head-Jio-Studios
They have gone from branding for Reliance Brands, Corp comm initiatives to Full Fledged
Movies with Lukka Chuppi.

JIO SAAVN
https://www.firstpost.com/tech/news-analysis/saavn-is-now-jiosaavn-as-reliance-jio-
completes-acquisition-of-streaming-service-5663261.html
https://www.digit.in/features/internet/best-music-streaming-services-showdown-40258.html
https://www.statista.com/outlook/209/119/music-streaming/india
They have captured a crucial positioning in the Music Streaming market which is a growing
market. The segment has grown to capture a massive audience of 89.6 million customers.

NETWORK 18
https://www.livemint.com/Companies/rqT2Oi8fwv4XVjJcHzlcVN/Inside-the-Network18-
takeover.html
They are also entering into the News TV Space with Network 18. TV18 Broadcast Limited is
the broadcasting arm of Network18. TV18 operates India's largest selection of News
channels across 15 language and 26 states; with channels like CNBC-TV18, CNBC Awaaz in
Business News and CNN News18, News18 India in General News.

My Deductions – The Jio Ecosystem

• Jio’s ka plan seems to be about having access to a whole country’s worth of

consumers through their phones, know everything about them, what they want
and when.
• Then working on Education Products to tap into one of the most profitable
markets in the country, to use them to facilitate outsourced research.

• Then Developing a Super App that will compete with multiple other mobile apps
across segments.

• Then Developing their own virtual assistant to collect more information about
you while making you comfortable.

• Then taking control of the entertainment ecosystem for their consumers so that
they can engagingly advertise to the audience, while developing their own
creative branding department.

• Jio Effectively becomes the gatekeeper for products, communications and

information’s for a large chunk of this country’s customers and this is a massive
play on their behalf.