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  • Busstat Chapter 16 Multiple Regression

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    This document provides data from a study of 30 stores including sales, price, in-store promotional expenses, and advertising expenses. It asks the reader to perform a regression analysis on the data and then answer 12 questions about interpreting the results, including: determining the null and alternative hypotheses; concluding whether to accept or reject the null hypothesis based on the results; interpreting the coefficient of determination; determining the effect of each independent variable on the dependent variable; identifying the linear equation model developed; evaluating whether the model is reliable; determining the best predictor variables; and providing a recommendation based on the analysis results.

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    This document provides data from a study of 30 stores including sales, price, in-store promotional expenses, and advertising expenses. It asks the reader to perform a regression analysis on the data and then answer 12 questions about interpreting the results, including: determining the null and alternative hypotheses; concluding whether to accept or reject the null hypothesis based on the results; interpreting the coefficient of determination; determining the effect of each independent variable on the dependent variable; identifying the linear equation model developed; evaluating whether the model is reliable; determining the best predictor variables; and providing a recommendation based on the analysis results.

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    © All Rights Reserved
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    10 views3 pages

    Busstat Chapter 16 Multiple Regression

    Uploaded by

    mushroompolice
    This document provides data from a study of 30 stores including sales, price, in-store promotional expenses, and advertising expenses. It asks the reader to perform a regression analysis on the data and then answer 12 questions about interpreting the results, including: determining the null and alternative hypotheses; concluding whether to accept or reject the null hypothesis based on the results; interpreting the coefficient of determination; determining the effect of each independent variable on the dependent variable; identifying the linear equation model developed; evaluating whether the model is reliable; determining the best predictor variables; and providing a recommendation based on the analysis results.

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    © All Rights Reserved
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    of 3

    Busstat Chapter 16

    Name _____________________________________ Section ________ Score ____________

    Read and understand the problem carefully. ROUND OFF TO FOUR DECIMAL PLACES.

    1. A sample of 30 stores in a supermarket chain is randomly selected for a test-market study of Omn iPower
    All stores have relatively the same monthly sales volume. Variables included in this study were: sales,
    price, in-store promotional expenses, TV, radio, and newspaper advertising expenses (in $000). The table
    below shows of the survey.

    Sales 4141 5261 5000 3215 1999 987 3652 5102 4238 2831 2103
    Price 59 58 58.75 59 59.25 59.95 75 71 70 65 61.75
    In-store promotion 120 125 120 120 110 100 120 150 125 130 110
    TV 9.5 10 10 8 7.5 7 9.5 10 9 8 8
    Radio 11 12 12 10 10 10 11.5 12.5 12 11 10
    Sales 4000 5100 4999 3150 2000 1050 4235 2890 5005 1500 985
    Price 59.5 60 59 59.5 60 60 58.95 59 58.95 60 59
    In-store promotion 130 132 125 120 122 100 115 110 130 100 105
    TV 10 10.25 9.95 10 9.95 10 10.5 8.5 12 8.25 8
    Radio 10 11 10.25 10.75 10 9.75 9 9 10.5 8 8
    Sales 2500 4200 3952 3100 2005 999 1250 1979 2975 4000 3981
    Price 59 58 60 59.95 59 60 58 59 59 58.95 58.5
    In-store promotion 101 99 102 110 109 99 100 99.5 100 110 101
    TV 9 10 9.75 9.5 8 8.5 9 8.95 9.25 10 9.75
    Radio 9 10 8 9 8 8 8.5 9 9.75 11 10

    Process the data using MS Excel PhStat or Data Analysis tool. Present the regression analysis, ANOVA, and
    coefficient tables.

    Answer the following questions:

    1. What are the correct null and alternative hypothesis?

    2. Based on the result, what is the appropriate conclusion? Discuss your answer

    Page 1 of 3
    3. Interpret the coefficient of determination result.

    4. What would be the value of Y for every unit change in X 1?

    5. What would be the value of Y for every unit change in X 2?

    6. What would be the value of Y for every unit change in X 3?

    7. What would be the value of Y for every unit change in X 4?

    8. What would be the value of Y if the values of X 1, X2, X3, and X4 are equal to zero?

    9. Which linear equation model was developed from the above analysis? Discuss the model you
    have developed.

    Page 2 of 3
    10. Is the model developed a reliable one? Why or why not? Discuss your answer and support it with
    statistics.

    11. Which among the independent variables is/are the better predictor/s of the dependent variable?
    Discuss your answer and support it with statistics.

    12. Which are the independent variables of the study? Which is the dependent variable?

    11. What do you recommend based on the results of your analysis? (5-10 sentences)

    Page 3 of 3

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