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CORPORATE
CORPORA GOVERNANCE
TE GO VERNANCE & BUSINESS ETHICS

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Satyam Computers Corporate Teaching Note Available Ramalinga Raju and debate on the
Governance Fiasco (D): Struc.Assign. Available expected fallout of his arrest
Government Intervenes, Keywords • To examine and suggest all the possible
Perplexity Prevails options (in the light of the CEO’s arrest),
Satyam Computer Services, Corporate before:
This case study, fourth in the Satyam Governance, Satyam-Maytas Deal, Role of
Computers Corporate Governance Fiasco Independent Directors, Shareholder The company and its top management;
case series, addresses an interesting question: Activism, Corporate Frauds in India, CEO
should the Government of India have Confession, Ramalinga Raju, Maytas The regulatory authorities; and
intervened by disbanding Satyam's board The government.
and constituting an interim board?
Presenting a comprehensive look at the Industry Information Technology
Satyam Computers Corporate Reference GOV0035
previous three cases covering the events
leading up to the resignation and arrest of Governance Fiasco (C): CEO Year of Pub. 2009
the celebrated CEO of Satyam Computers, Confesses, Company Collapses Teaching Note Available
B. Ramalinga Raju, this case study focuses Struc.Assign. Available
Third in the Satyam Computers’ Corporate
mainly on the events that occurred Governance Fiasco case study series, this Keywords
between January 11th 2009 and February case study captures the events that occurred
5th 2009. between January 7th 2009 and January Satyam Computer Service, Corporate
10th 2009. On January 7th 2009, very Governance, Satyam, Maytas Deal, Role
With the vacuum created by the arrest of
surprisingly the CEO, B. Ramalinga Raju of Independent Directors, Shareholder
the disgraced head of Satyam Computers,
released a press statement confessing that Activism, Corporate Frauds in India, CEO
B. Ramalinga Raju, government intervened
the books of accounts were tampered with Confession, Ramalinga Raju, Maytas
to protect the tottering image of India Inc.
It abolished the existing board only to and the income figures in the last few years
replace it with an independent one having were inflated. More interesting, rather
constituents nominated by the amusing, was his admission that no one Satyam Computers Corporate
government. This case study looks into else was involved in this entire episode and Governance Fiasco (B): The
the working of the new board and examines taking the onerous responsibility on Role of Independent Directors
all the decisions taken by it to save the himself. And this confession triggered off
firm from the present turmoil by restoring a series of events resulting in the arrest of Second in the series of Satyam Computers
confidence among the employees, clients B. Ramalinga Raju on January 10th 2009. Corporate Governance Fiasco, this case
and investors. The case also discusses the study inquires, if the fiduciary duties of
Debacle at Satyam Computers proved that independent directors on Satyam board were
prevalence of perplexity over the the rewards, recognition and accolades for
appointment of new CEO and CFO amid duly discharged. This case enables a debate
following the best practices in corporate on whether the independent directors have
speculations over a possible bailout of the governance by themselves are not ultimate
firm and a possible takeover of the deviated from the spirit of the corporate
proof of corporate governance principles governance norms, particularly in a
company either partial or in full. Raising being practiced in letter and spirit.
questions over the timing of governmental company that is renowned for receiving
However, one question remains the Golden Peacock Award for Excellence
intervention, this case study debates the unanswerable. When the CEO assumes the
rationale behind the governmental move in Corporate Governance more than once.
entire responsibility in a corporate
albeit against the liberalism policy and the governance fiasco absolving everyone else The independent directors are expected to
efficacy of its interference. (family members, board of directors, function on behalf of the shareholders and
independent directors and other top investors to protect their interests. Their
Pedagogical Objectives management people), how should the duties fall under two broad categories: the
• To have an overview of the events at regulatory authorities and the government duty of loyalty to the shareholders and the
Satyam Computers that have caused so proceed against the CEO who has confessed duty of taking utmost care in approving
much trauma and panic within India as and other people who were absolved by any proposals of the management of a
well as throughout the world with the him. As The Economist observed, “when firm. Had the independent directors not
arrest of its celebrated CEO, by a liar confesses, can you believe him?” derelict the true spirit of their fiduciary
juxtaposing the previous three cases' duty, Satyam Computer Services Ltd. would
learning Pedagogical Objectives: not have got into the turmoil. Thanks to
the Shareholder activism, without which
• To understand and debate the decisions The case attempts to achieve the following the biggest corporate governance fiasco in
taken by the newly appointed (by the pedagogical objectives: India would not have had surfaced even till
Ministry of Company Affairs, • To have an overview of the events date. It raises several doubts over the role
Government of India) governing body concerning the (un)holy deal between of the Board of Directors and the integrity
and analyse the implications of those Satyam and Maytas and the resultant of independent directors on the Satyam
decisions for Satyam Computers eruption of Satyam's corporate Board. Satyam is really the hardest case
immediate future, in the short- and long governance fiasco for India in the known times, but one
term should not forget the well-known legal
• To examine, critically evaluate and phrase, “Hard cases make bad law”.
• To understand the nature of growing debate on the CEO’s confession letter, Satyam’s case highlights the need of the
perplexity both for the appointment of especially from the point of view of hour to make corporate governance laws
the new and full-time CEO and also the absolving all the others including the top more effective to achieve more
probable big stake investor which can management, board of directors and the transparency and accountability to prevent
take over the company family members, from any of the the repetition of unfavourable events in
Industry Information Technology accumulated corporate wrongdoings the corporate houses of India.
Reference GOV0036
• To have an understanding of the events
Year of Pub. 2009
leading up to the arrest of Satyam’s CEO,

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Pedagogical Objectives: • To analyse the factors that forced • To debate and suggest on the possible

CORPORA
CORPORATE
Satyam Computer Services into the ways and means to arrest corporate fraud
The case attempts to achieve the following current crisis. menace in India and to examine the
pedagogical objectives: efficacy of the steps already taken.
Industry Information Technology
• To understand the relevance and the Reference GOV0033 Industry Not Applicable
importance for the companies to adhere Year of Pub. 2009 Reference GOV0032
to corporate governance norms Teaching Note Available Year of Pub. 2009
• To understand the roles and Struc.Assign. Available Teaching Note Available
responsibilities of independent directors Struc.Assign. Available
Keywords

TE GO
in the functioning of any corporate Keywords
Board Ramalinga Raju , Corporate Governance,
Satyam Computer Services, Shareholder Business Ethics, Corporate Frauds, Whistle

GOVERNANCE
• To delve and debate on the circumstances Activism, Satyam, Maytas, Role of Blowing, Governance, Internal Audit,
leading to Satyam Computer Services Independent Directors, Corporate Frauds Management Control, Internal Control,
Ltd. corporate governance fiasco in India, Mergers and Acquisitions, Business Outsourcing, BPOs, Management Audit,

VERNANCE & BUSINESS ETHICS


• To examine and critically evaluate the Diversification, Maytas Infra, Maytas Enron
role of independent directors in Satyam Properties, Investors Activism
Computer Services Ltd. corporate
governance fiasco. XFML : Betting on China –
Industry Information Technology Corporate Frauds: India Inc.‘s International Financing,
Reference GOV0034 Response Emerging Markets, and
Year of Pub. 2009
This case study’s primary objective is to Corporate Governance Risk
Teaching Note Available
analyse the prerequisites for containing An increasing number of companies from
Struc.Assign. Available
corporate frauds. Since 1990s, frauds in emerging countries are seeking a secondary
Keywords organisations have increased worldwide listing in the global equity markets. Such
irrespective of size and nature of business. listings are expected to have a number of
Corporate Governance, Satyam Computer Corporate frauds ranging from employee benefits to the companies in terms of
Services, Shareholder Activism, Satyam, fraud, consumer fraud, vendor-related/ enhanced liquidity, reduction in the cost of
Maytas Deal, Role of Independent third-party fraud, computer fraud and capital and ability to raise capital from big
Directors, Corporate Frauds in India, financial reporting fraud have crept into institutional investors. However, significant
Ramalinga Raju, Mergers and Acquisitions, all sectors. For reasons like inadequate costs are involved in a cross-listing, for
Business Diversification, Maytas Infra, penalties, inefficiency of the judiciary reporting policies to be converted to US
Maytas Properties, Investors’ Activism system and inadequate financial benefits, corporate governance standards.
corporate fraud continues to threat
organisations worldwide. Why are In March 2007, Shanghai-based Xinhua
Satyam Computers Corporate corporates struggling to combat fraud when Finance Media Limited(XFML), a provider
of financial news and data on China's
Governance Fiasco (A): Siblings measures available are ample?
markets, planned to raise $371.5 million
Are Dearer Than Shareholders? In India, corporate fraud ranks high with in a share offering in the US to repay debt
42% of the companies experiencing it. and finance acquisitions. Subsequently the
This case study, first in the series, is a
While suppliers’ kickback is the most company listed new shares on NASDAQ
curtain raiser to Satyam Computers’
prevalent form of fraud, it percolates in under the symbol XFML for $13 each
corporate governance fiasco. While
every possible form. Everyday, fraudsters through American Depositary Receipt
capturing the first three days’ (December
come up with new modes of committing (ADR) program. After a few weeks of failed
16th 2008 – December 18th 2008) events,
fraud. On an average, Indian companies IPO, which was previously indicated as
this case study chronicles the events as
incur a direct loss of $1.5 million. However, "near-hot", XFML has faced two serious
they unfolded. What started as a routine
in spite of the heavy risk and cost involved, setbacks. Xinhua News Agency - whose
business (board’s) affair, ended up in India’s
companies are barely equipping themselves association with XFML's parent company
Enron like situation. This case enables an
with better strategies. Among other Xinhua Finance Limited (XFL) had played
interesting discussion on: (a) the role of
measures, companies are adopting a key role in its early success - had sent a
independent directors, (b) the role of
employee registry, background check and notice saying it has terminated the
shareholder activism, (c) the larger
biometric identification. Are these relationship with XFL. Lynn Turner -
fiduciary role of Board of Directors and
measures sufficient to combat the menace managing director of research at Glass,
(d) the moral and ethical role of founder-
of corporate fraud? The case explores into Lewis & Co., and the former chief
CEO.
the do’s and don'ts that corporate India accountant of the SEC - resigned from Glass,
needs to do to minimise corporate fraud in Lewis & Co., a proxy advisory firm
Pedagogical Objectives: India. acquired by XFL in September 2006.
The case attempts to achieve the following Consequently shares of the company
pedagogical objectives: Pedagogical Objectives: dropped to a new low of $8.31.
• To discuss the growth and success story • To understand the different types of Now, XFML's management must decide on
of Satyam Computer Services since its corporate fraud and analyse their how to manage the current crisis and
beginning as a small information implications for businesses remain focused on creating value for its
technology (IT) firm to become the shareholders. And that too, adhering to
• To analyse the nature and extent of
fourth-largest IT services provider in standards of corporate governance and
corporate frauds in India and also to
India transparency in context of its ADR, and in
examine the influencing factors for
China's controlled media environment.
• To debate the role of Maytas twins in committing corporate frauds in India
the corporate governance fiasco at
Satyam Computer Services
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Pedagogical Objectives: chairman and chief executive officer executives of publicly held companies.
(CEO); Insider or an outsider; Corporate These wrongful acts and
• The case study is structured to help governance; Corporate incentives misrepresentations involved devious
students understand: methods of misdirecting funds, overstating
• The theoretical underpinnings of the revenues, suppressing the expenses,
overstating the value of corporate assets
Corporate Governance: the principal- Siemens Saddled with Scandals
agent problem and markets with and underreporting of the existence of
(A): Doubts over German Board liabilities, often with the connivance of
asymmetric information
Structure top executives and the accountants who
• The need for international equity were bestowed with the responsibility of
In January 2005, Klaus Kleinfeld
financing expressing an independent opinion on the
(Kleinfeld) succeeded Heinrich von Pierer
• The ADR process (von Pierer) as the 11th CEO of Siemens. truth and fairness of the financial
Under the tenure of Kleinfeld, Siemens was statements. In the US, Securities Exchange
• Questions and issues for Corporate doing well. Sales rose by 16% from ¤75.45 Commission (SEC) relied on the accounting
Governance, in the case of XFML billion in 2005 to ¤87.33 in 2006, profits industry for formulation and
by 35% to ¤5.3 billion and the operating implementation of Accounting Standards.
• The strategic aspect of investor
relations. profit margin increased by 49% for the In 2002 a series of accounting scandals
first quarter in 2007. At the same time, surfaced in the US which involved the big
Industry Financial Media Siemens has racked up an impressive accounting firms like Arthur Andersen,
Reference GOV0031 collection of corruption scandals. KPMG and others. These accounting firms
Year of Pub. 2007 Prosecutors and security watchdogs in were charged with negligence in the
Teaching Note Available Europe and the US have been investigating execution of their duties as auditors to
Struc.Assign. Available current and former Siemens employees, identify and prevent the publication of
Keywords including some senior executives, on falsified financial reports by their
various allegations of corruption and unfair corporate clients, which had the effect of
China; Financial media; Distribution; play. Kleinfeld and von Pierer were giving misleading impression of the
Emerging markets; International finance; suspected as the mess happened right under companies’ financial status. In several
ADR; Corporate Governance Case Study; their nose. But they – as well as the board cases, the monetary amounts of the fraud
Corporate Governance; Initial public members – vindicated themselves of any involved were billions of US Dollars. Some
offerings; Financial restructuring; Dual- wrongdoing. Yet Kleinfeld’s tenure was not of the notable instances of corporate
class shares; Asymmetric information; extended beyond its expiry in September accounting fraud, which made headlines,
Investor relations; Valuation 2007. were the Enron and WorldCom cases. This
threw open the question as to where does
Pedagogical Objectives: the final responsibility lie, for the truth
Siemens Saddled with Scandals • To discuss the reasons for corruption
and fairness of the financial information
(B): Governance Codes and and allegations at major German
relating to publicly held companies. The
gravity of the issues involved in some of
Corporate Incentives corporations
these high profile cases involving global
Corporate governance principles are the • TTo understand the German dual board accounting firms threw open the question,
foundation upon which the trust of structure (co-determination) – its how reliable were published financial
investors is built. These principles help advantages and disadvantages information?
pillow the hard-won reputation of
• To debate on the views and counter-
companies. ‘Checks and balances’ are Pedagogical Objectives
created, whereby the interests of views of shareholders on the extension
shareholders and stakeholders are poised. of the Kleinfeld’s contract • To discuss corporate governance issues
Studying corporate governance codes of in companies
• To debate whether German system of
various countries helps build a strategic co-determination is responsible for the • To discuss role of regulators in
relation between governance and growth. scandals or it is a matter of ethical failure identifying the accounting frauds and the
or is it the board. effectiveness of penalties imposed.
Pedagogical Objectives:
Industry Not Applicable Industry Not Applicable
• To discuss the role and importance of Reference GOV0029 Reference GOV0028B
corporate governance in various Year of Pub. 2007 Year of Pub. 2006
organisations Teaching Note Available Teaching Note Available
Struc.Assign. Available Struc.Assign. Available
• To understand how and why companies
adhere to corporate governance codes Keywords Keywords
• To discuss how to create a strategic fit Scandals in Germany; Co-determination; Corporate Governance Case Study;
between corporate governance and Corporate Governance Case Study; Fraudlent Audited Reports; Enron;
business performance metrics. Scandals at Siemens; Splitting the Roles of Worldcom MCI; Xerox; Corporate
chairman and CEO; Insider or an Outsider; Accounting scandals; Reliability of
Industry Not Applicable
Corporate Governance Financial Statements; Arthur Anderson;
Reference GOV0030
KPMG; SEC; Sarbanes Oxley Act; PCAOB;
Year of Pub. 2007
AICPA
Teaching Note Available
Struc.Assign. Available Are Published Financial
Statements Really Reliable?
Keywords AIG: The Problem of Disclosures
Corporate Accounting scandals were the
Scandals in Germany; Co-determination; American International Group (AIG) was
outcome of wrongful deeds of the
Scandals at Siemens; Splitting the roles of one of the world’s largest international

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insurance and financial services companies agreed to certain conditions until December would dampen the industry’s growth rate.

CORPORA
CORPORATE
with operations in more than 130 countries. 2006, no criminal charges would be levied Future growth prospects of the industry
After the announcement of its financial against the firm and KPMG could escape depended on its ability to retain customers
results for 2004-05, AIG was charged by the with mere penalties. and to convince prospective clients about
US regulators for indulging in manipulative its competence and expertise in handling
accounting from the year 2001. It was alleged The case gives an account of the important security issues.
that AIG along with its subsidiaries, had tax shelter products of KPMG and
highlights the details of the litigation
resorted to creative accounting to give a
against the firm. The case aims to analyze Pedagogical Objectives
false picture of its clients’ earnings as well
as that of its own. After the complaints, whether the regulatory authorities were • To understand about the BPO industry

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AIG conducted an internal review of its correct in protecting KPMG from criminal in India
accounts and came up with a restatement charges and whether they need to play a
more important role in fraud prevention. • To discuss about data security in Indian
on May 31, 2005. The case discusses the

GOVERNANCE
BPO.
important manipulative deals of AIG with
its clients and its own subsidiaries, Pedagogical Objectives Industry IT/BPO
highlighting the aberrations from the US Reference No. GOV0025B

VERNANCE & BUSINESS ETHICS


• To discuss about accounting practices and
GAAP in each arrangement. frauds. Year of Pub. 2006
Teaching Note Not Available
The case provides room for discussion on • To discuss in detail tax shelter products Struc.Assig. Not Available
the role of regulators in identifying the of KPMG.
accounting frauds and the effectiveness of keywords
penalties imposed on those involved. Industry Accounting and Auditing
Reference GOV0026C
BPOs in India, MphasiS, NASSCOM, IT-
ITES, Indian Call Centers, Data
Pedagogical Objectives Year of Pub. 2006
Security,Data Privacy, Outsourcing, IT/
Teaching Note Not Available
• To discuss corporate governance issues Struc.Assign. Not Available
BPO, IT, Anti-outsourcing, Security
in companies Breach, Global outsourcing, Cyber crime,
Key Words Cyber security legislation.
• To discuss role of regulators in
identifying the accounting frauds and the KPMG, Big four accounting firms, tax
effectiveness of penalties imposed shelter frauds, Deferred prosecution, Bond
Linked Issue Premium Structure, Offshore Corporate Governance at Knight
Industry Insurance Portfolio Investment Strategy,FLIPS Transportation, Inc.
Reference GOV0027C (Foreign Leveraged Investment Program),
Year of Pub. 2005 SC2 (SCorpn. Charitable Contribution Knight Transportation, Inc. (KTI),
Teaching Note Not Available Strategy),Xerox’s Accounting frauds, recognized by Forbes for its low operating
Struc.Assign. Not Available Cookie-jar reserves method, Tax advantage ratios in the US trucking industry is setting
at Cayman Island, U.S. Justice Department, standards in corporate governance. To
Key Words comply with the listing standards in NYSE,
Internal Revenue Service (IRS), Securities
AIG, Insurance sector, corporate and Exchange Commission, Role of the company has put in place written
governance, regulators, SEC, insurance Regulatory authorities charters for selection of independent
accounting, manipulative accounting, directors, voting requirements for their
subsidiary accounting, US GAAP, election, and limiting executive
accounting frauds, financial services sector, compensation packages. The case talks
Indian BPOs: Scandals and the about what role the Board of Directors can
shareholder value
Aftermath play in ensuring corporate governance
standards during the growth of the
In 2004-05 India contributed 44% ($17.2 company. The case examines in detail the
Tax Shelter Frauds – Should billion) of the world outsourcing market. corporate governance practices undertaken
KPMG be ‘Sheltered’? The BPO industry in the country grew at by the Board Committees and the strict
the rate of 41% in 2004-05 to reach a adherence to the Generally Accepted
On August 26, 2005, KPMG, one of the value of Rs.25, 080 crores. Indian IT-ITES Accounting Principles (GAAP) while
world’s Big Four accounting and auditing companies were warranted to be among preparing financial statements. Mandatory
firms, lost the biggest ever tax shelter fraud the best globally, as far as quality standards personal assurances by the top executives
case to the U.S. Justice Department. KPMG were concerned. Over 185 of the Fortune on the fairness of financial statements are
had been involved in developing and 500 companies were outsourcing from also complied with. With stricter corporate
aggressively marketing tax shelter products India. 50 out of the 74 SEI CMM Level 5 governance standards, KTI is expecting to
from 1996 to 2003, to its wealthy clients certified companies in the world were based realize higher returns for its stakeholders.
who sought tax planning advice. The firm out of India. But this success record of The case can be used to teach courses in
did not register these products with the Indian BPO companies was marred by a business ethics and corporate governance
Internal Revenue Service, which later few scandals in 2005. curriculum.
declared the tax shelters as illegal. The tax
shelter products had resulted in a tax In April 2005 some workers on the payrolls
evasion of USD 2.5 billion by creating false of MphasiS BFL Pune, garnered Personal Pedagogical Objectives
losses of about USD 11 billion. However, Identification Numbers (PIN) and net
passwords from the U.S. Citibank • To discuss the relevance of Corporate
KPMG was not criminally indicted for the Governance.
fraud. Instead KPMG confessed to being customers and drew money from their
involved in the fraud and agreed to pay a accounts. This incident made a serious dent • To discuss the compensation of CEOs,
penalty of USD 456 million. It was accepted in the credibility of the Indian BPO who should decide what to pay,
that KPMG would not offer tax planning industry. Experts realized that the security shareholders or the Board of Directors?
services to clients and would not continue factor could make or break the industry.
to sell the tax shelter products. If KPMG Critics were of the view that this incident

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• Discuss GAAP. Porsche acquired 20% stake in mass- committee of the company.
market carmaker Volkswagen, it created
Industry Trucking
apprehensions in the minds of shareholders • To discuss corporate governance issues
Reference No. GOV0024B
of both the companies. Porsche's investors like role of board, chief executive
Year of Pub. 2005
were apprehensive about the deal that ties officer's intervention, restructuring
Teaching Note Not Available
Porsche to a company, which has been plans and the future of Seibu.
Struc.Assig. Not Available
struggling financially. On the other hand, Industry Not Applicable
Keywords Volkswagen shareholders worried about the Reference No. GOV0021
delay in the company's restructuring Year of Pub. 2005
Corporate Governance, Board of Directors, process and future of the company. In Teaching Note Not Available
compensation plan, stock based, financial question was the role of Volkswagen's non- Struc.Assig. Not Available
disclosure, board committees, board executive chairman, Ferdinand Piëch, who
compensation, driver retention also happens to be the grandson of keywords
Ferdinand Porsche (founder of Porsche) Seibu Group Seibu Railway Company
and a major shareholder of Porsche. Kokudo; Japan’s major private railway;
Royal Charter Review: BBC's Japanese corporate governance practices;
Pedagogical Objectives
Radical Overhaul? Board’s role family owned business;
• To understand the clash of interests Restructuring plan revival options; Yoshiaki
Since its inception in 1927, the British involved in the Porsche - Volkswagen, Tsutsumi; Tokyo Stock Exchange (TSE);
Broadcasting Corporation (BBC) has been which has triggered a crisis in German Diversification expansion strategies;
a revered name in public service corporate governance. Scandals and controversies; Incompetent
broadcasting. The BBC's role was to 'educate, management and poor decisions; Reform
inform and entertain' its audience free from • To discuss the future of the Porsche - committee future of Seibu; Chief executive
political as well as commercial interference. Volkswagen deal. officers (CEO’s) intervention; Delisting and
The BBC was incorporated under a Royal bankruptcy; Japanese Security Exchange
Industry Not Applicable
Charter, which was renewed every ten years. Commission (JSEC).
Reference No. GOV0022
The BBC's eighth Charter would end on
Year of Pub. 2006
December 31 st 2006. In 2005, the
Teaching Note Not Available
government published the Green Paper as
Struc.Assig. Not Available Corporate America and
part of the BBC's Charter Review process.
In the Green Paper, it suggested sweeping
Sarbanes-Oxley Act:
keywords The Costs vs Benefits
changes to the way BBC was managed.
Porsche; Volkswagen; Ferdinand Piech; In response to the wave of scandals that
Pedagogical Objectives Clash of interests; Corporate governance; damaged the reputation of corporate
Shareholder value; Luxury sports carmaker; America, in 2002, the Securities Exchange
• To understand the Royal Charter Mass-market carmaker; Price-earnings
governing the function of BBC and Commission (SEC) formulated the
ratio; Restructuring; Volkswagen law Sarbanes-Oxley Act. The Sarbanes-Oxley
provides insight into the Green Paper
released by the British Government for Act intended to improve transparency,
reviewing the Royal Charter. management accountability and bring in
Corporate Governance accuracy in corporate disclosures and help
• To discuss whether the review would Problems at Seibu, Japan's restore investors' confidence. Analysts
bring about a radical overhaul in the way Major Private Railway: Board to believed that the benefits of the law would
the BBC functions.
be Blamed? be realised in the long run and would help
Industry Not Applicable
corporate America improve its tarnished
Reference No. GOV0023
Seibu Group is a giant Japanese image. However, companies had to bear
Year of Pub. 2006
conglomerate with assets estimated at 1.8 huge compliance-related costs of the act.
Teaching Note Not Available
trillion yen, with its principal business To bypass the act and avoid these huge
Struc.Assig. Not Available
operations in railways, tourism and real costs they began to de-list from the New
estate. The group's flagship company, the York Stock Exchange (NYSE) and other
keywords Seibu Railway Company is Japan's major US stock exchanges. The case details the
private railway company. Though Seibu has accounting irregularities and frauds that
British Broadcasting Corporation (BBC); grown into a major group, due to poor
Royal Charter; Charter review; Green have gradually come to light since 2001.
corporate governance, it was mired in losses
Paper; White Paper; Public service and scandals in 2004. As a result, many
broadcaster; Michael Grade; License fee Pedagogical Objectives
board members including the chairman
funding; Hutton enquiry; Ofcom; Radical Yoshiaki Tsutsumi quit the company. In • To understand the conflict of interest
overhaul addition, the Tokyo Stock Exchange de- between accounting and consulting
listed the company, which resulted in the professions, considered to be one of the
major decline of its share value. To revive reasons for such failures in corporate
Volkswagen's Ferdinand Piech's its fortunes, the company established a governance.
reform committee with outside members
Porsche Connections: The Clash • To discuss the ability of Sarbanes-Oxley
and decided to improve corporate
of Interests? governance practices.
Act in checking frauds and preventing
the top executives from siphoning off
German carmakers, Porsche and huge amounts at the cost of shareholders
Volkswagen, have enjoyed a long history Pedagogical Objectives and employees’ interest.
of close alliances and have collaborated on
• To understand the evolution of Seibu Industry Not Applicable
various projects. Volkswagen supplies about
over the decades, the scandals and the Reference No. GOV0020
30% of the automobile parts Porsche uses.
efforts of revival by the reform Year of Pub. 2005
But when the luxury sports carmaker,

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Teaching Note Not Available (CEO). The announcement triggered a responsibility to protect the interests

CORPORA
CORPORATE
Struc.Assig. Not Available strong opposition from a group of of minority shareholders.
shareholders, led by Ethos Foundation, a
keywords pension fund, which was against Nestle's Industry Not Applicable
Reference No. GOV0017
decision of concentrating the powers of
Sarbanes-Oxley act; Accounting scandals; Year of Pub. 2005
the chairman and CEO in the hands of one
Enron debacle; Corporate governance Teaching Note Not Available
person. It was opined that Nestle was going
problems; Image of corporate America; Struc.Assig. Not Available
against the best practices of corporate
Corporate disclosures; Compliance-related
costs; Delisting from stock exchanges;
governance as most of the European Keywords
companies and one-third of the Fortune

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Chief Executive Officer pay; Retaining Chicago; Newspaper; Ravelston; Hollinger
500 companies had adopted the practice
investor confidence; Benefits to International; Conrad Black; Barbara
of splitting the roles of chairman and CEO.
shareholders Amiel Black; Richard Perle; Tweedy

GOVERNANCE
Pedagogical Objective Browne; Richard Breeden; Securities
Exchange Commission; Corporate
The Oil-for-Food Scandal at UN: • To discuss the issue of the same individual governance; Minority shareholders

VERNANCE & BUSINESS ETHICS


Questions of Governance Issues functioning as Chairman and CEO in
global corporate.
The Oil-for-Food programme was set up
Industry Not Applicable Morningstar Inc.: The US Fund
by the UN Security Council after the 1991
Gulf War to provide humanitarian goods Reference No. GOV0018 Rating Leader’s Credibility at
to the Iraqi people in exchange for oil. Year of Pub. 2005 Stake?
The largest humanitarian programme in Teaching Note Not Available
Struc.Assig. Not Available Morningstar Inc., a leading financial
the UN history, the programme was
services rating firm in the US, was known
initially considered to be a success. keywords for its unbiased information and ratings of
However, in the course of time, it became
mutual funds and stocks to ordinary
evident that the programme was manned Nestle; Corporate governance; Europe;
investors. Besides individual investors,
by various illegal activities during export Combined Chairman and CEO (chief
Morningstar ’s users consisted of (1)
of oil and import of humanitarian goods. executive officer); Double mandate;
financial planners and investment
The then President of Iraq, Saddam Hussein Cadbury Committee Report; Peter Brabeck;
professionals; (2) institutions like mutual
and various other UN officials were alleged Ethos Foundation; Role of Board;
fund companies, providers of retirement
to be involved in the scandal. Since the Succession planning; Splitting top roles;
services, stock brokerage firms; and (3)
programme was managed and run by the Institutional shareholder services; Board
the media organisations such as television,
United Nations, the mismanagement and leadership; Corporate collapse
newspapers and magazines. This reputation
corruption raised serious questions regarding
and the company’s credibility were
governance issues at the UN and its
jeopardised when three regulatory
credibility came under threat. Hollinger International and investigations were initiated against it in
Conrad Black: The Corporate 2004.
Pedagogical Objectives Governance Conundrum
• To understand various governance issues Pedagogical Objectives
Hollinger International, the publishing
of the UN.
division of Hollinger Inc., is an organisation • To understand the business model of
• To discuss the potential challenges that based in USA that owns many newspapers. Morningstar, its various fund rating
the UN might face to restore its Lord Conrad Black (Black) was the tools, and the growth strategies it
credibility among its member nations. Chairman and Chief Executive of Hollinger employed to become a leading financial
International who along with his friend services rating firm.
Industry Not Applicable David F Radler controlled the Hollinger
Reference No. GOV0019 Inc.’s operations through Ravelston, their • To understand the regulatory
Year of Pub. 2005 private equity vehicle. In the year 2003, investigations initiated against
Teaching Note Not Available Tweedy Browne Co., a New York-based Morningstar by the Securities and
Struc.Assig. Not Available investment firm approached the Securities Exchange Commission (SEC) and the
Exchange Commission to conduct a New York Attorney General Eliot
keywords Spitzer.
corporate governance review of Hollinger
Oil-for-Food programme; Governance International. Black was forced to resign in • To discuss whether the regulatory
issues at United Nations (UN); Persian Gulf November 2003. The report accused Black investigations and conflicting interests
War; Economic sanctions on Iraq; and his associates of robbing the company resulting from its diversification would
Humanitarian programme in Iraq; UN of millions of dollars. The final outcome of lead to an erosion of its credibility.
system; UN Security Council; UN Charter the Hollinger case is far from decided.
of Values; UN Secretary General; Benon Industry Not Applicable
Reference No. GOV0016
Sevan; Iraqi President Saddam Hussein; Pedagogical Objectives
Mismanagement and corruption at UN; UN Year of Pub. 2005
peacekeeping forces in Congo • To understand how an inactive board, Teaching Note Not Available
an ineffective audit committee and a Struc.Assign. Not Available
dominant CEO (Chief Executive
Officer) can damage the corporate Keywords
Corporate Governance at governance structure, which can be Morningstar Inc; Joe Mansueto; Conflict
Nestle: The Debate Over detrimental to shareholders’ interests. of interests; Mutual fund rating agency;
Combined CEO and Chairman Fund performance information;
• To discuss the role of directors and
In January 2005, Nestle announced its plan whether they should be held financially Investment advisor; Mutual Fund
to appoint Peter Brabeck as its new accountable for neglecting their Sourcebook; US mutual fund industry;
Chairman and Chief Executive Officer
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Misguiding investors; Securities and regulations and disclosure practices; Bank- Pedagogical Objective
Exchange Commission (SEC) USA; centred economy
Morningstar ratings; Erroneous • To discuss the reasons behind the fall of
publication; Quality control procedures; Riggs National, the American banking
Regulatory investigations; Morningstar icon, and the opportunities and
Eliot Spitzer: A Crusader of challenges that might be faced by PNC
Associates PLC
Corporate Reform Financial once it acquires Riggs National.
Since 1999, New York state Attorney Industry Not Applicable
Citibank’s Sunset in Japan? General, Eliot Spitzer has been carrying Reference No. GOV0013
out a battery of investigations against Year of Pub. 2004
Citibank, the banking services unit of the several companies spanning many Teaching Note Not Available
world’s largest financial services group, industries. One such industry that bore the Struc.Assign. Not Available
Citigroup, had been operating in Japan since brunt of his crusade was investment
1902, and was considered the country’s banking. Wall Street firms like Merrill Keywords
most successful private bank. But on Lynch, Alliance Capital and Marsh & Riggs National; Money laundering; PNC
September 17 th 2004, it was ordered by McClennan had to do a lot of explanation Financials; Riggs embassy business; Patriot
The Financial Services Agency (FSA), regarding their business practices. Spitzer’s Act; Bank of presidents; Augusto Pinochet;
Japan’s financial services market methods of investigation are drawing Joe L Allbritton; Riggs suspicious activity
monitoring authority, to shut down its criticism from Wall Street firms and reports; Major funding by Riggs; Corporate
private banking operations in the country, regulatory bodies that question his motives scandal in the US; Class action lawsuits
citing violation of the country’s banking and authority. against Riggs
laws. The bank was also banned from
participating in government bond auctions. Pedagogical Objectives
While the incident highlighted the dubious
business practices followed by Citibank, it • To evaluate the unconventional methods National Australia Bank: The
also initiated a debate on whether the Spitzer adopts to expose unethical Forex Scandal And The
severe penalty also meant trouble for other business practices in firms across Boardroom Battles
foreign banks too in Japan. industries, especially financial services.
National Australia Bank’s foreign exchange
• To discuss the efficiency and crisis not only cost the bank $360 million
Pedagogical Objectives effectiveness of Spitzer’s strategies and but also cast serious doubts on the
• To understand the growth strategies the long-term impact they might have governance culture in the bank. It caused
employed by Citibank in Japan to on industry practices. the bank to rethink and reformulate its
become the country’s leading private business strategies, its culture, and its
• To discuss the validity of Spitzer ’s
bank. approach to risk management in order to
positive motives and authority in his
achieve sustainable growth. After several
• To discuss Citibank’s serious violation investigations.
boardroom brawls and a major overhaul of
of banking laws as found by the FSA, the Industry Not Applicable the entire board, the company, under John
bank’s corporate culture, and the Reference No. GOV0014 Stewart, is now ready to rebuild its
changing banking regulations and Year of Pub. 2004 reputation and boost public confidence.
disclosure practices in Japan. Teaching Note Not Available
• To discuss whether the severe Struc.Assign. Not Available Pedagogical Objectives
punishment of Citibank was justified Keywords • To discuss the developments that took
given that the Japanese banking system
place in National Australia Bank from
itself had several drawbacks, whether the Eliot Spitzer; New York state attorney
January 2004 to May 2004.
punishment meant a possible closure of general; Merrill Lynch; Mutual fund
Citibank in Japan, and the need for a industry; Canary Capital; Martin Act; • To discuss the Forex scam along with
change in its corporate culture at the Insurance brokerage industry; Marsh & several loopholes in the bank’s policies
global level. McClennan; Payola; Rudolph Guiliani; and systems that caused it to snowball.
Jeffrey Greenberg; AIG
Industry Not Applicable • To discuss the fallout of the scandal and
Reference No. GOV0015 the company’s handling of the total
Year of Pub. 2005 fiasco.
Teaching Note Not Available Riggs National: The Fall of a 168-
Struc.Assign. Not Available year-old Bank • To discuss whether the measures taken
are sufficient to rebuild its reputation
Keywords Known as ‘the most important bank in and boost public confidence.
the most important city in the world’,
Citigroup; Citibank Japan; World’s largest Riggs National Corporation witnessed a Industry Not Applicable
financial services group; Financial Services steep downfall in 2004 when it was accused Reference No. GOV0012
Agency (FSA) Japan; Dubious business of money laundering activities. It was Year of Pub. 2004
practices; Banking law violations; Citigroup alleged that Riggs had carried out unfair Teaching Note Not Available
private bank; Comprehensive wealth transactions with the embassies of Saudi Struc.Assign. Not Available
management services; Leading private Arabia and Equatorial Guinea. In May
bank; Corporate culture; Securities and Keywords
2004, Riggs National settled the charges
Exchange Surveillance Commission by paying $25 million to the regulatory National Australia Bank; Forex scandal;
(SESC), Japan; Regulatory investigations; authorities of the US. In July 2004,
Lawsuits and settlements; Japanese banking Pittsburgh-based PNC Financial Services
Group Inc., offered to acquire Riggs at twice
its book value.

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Boardroom battles; Risk management; agencies. has extended stock options to the rank-

CORPORA
CORPORATE
Financial controls; Frank Cicutto; and-file employees since its public offering
Catherine Walter; John Stewart; Cultural • To discuss the reasons for the bankruptcy in 1986. During the IT boom, when
changes of Elite Model Management (NY) which Microsoft’s stock prices soared, stock
once had supermodels like Cindy options had created the so called ‘Microsoft
Crawford, Naomi Campbell and Linda millionaires’. Stock options helped create a
Evangelista on its list. culture of employee ownership and
CEO Compensation and
entrepreneurial spirit. But with the decline
Corporate Governance at NYSE Industry Not Applicable
in stock prices and growing anguish among
Reference No. GOV0010
Excessive CEO compensation has sparked Year of Pub. 2004 employees, Microsoft shifted to restricted

TE GO
off discussions in the academic and the Teaching Note Not Available stock. The pay package was also seen as
corporate circles. Dick Grasso, the former Struc.Assign. Not Available maintaining a balance between shareholders
Chairman and CEO of the New York Stock and employees’ interests.

GOVERNANCE
Keywords
Exchange (NYSE), was forced to step down
in September 2003 much before his Elite Model Management; Elite Model Pedagogical Objective
scheduled retirement in 2007, when he was

VERNANCE & BUSINESS ETHICS


Management Corporation (New York); • To discuss the accounting, human
accused of receiving an excessive pay Class action suit; Modelling agencies;
package. His case reinforced the need for resource and corporate governance
Manhattan modelling agencies; Price- perspectives of the shift in the
reforming the governance practices at fixing allegations on model agencies; compensation strategy by Microsoft.
NYSE in particular and the corporate world Bankruptcy of Elite; International Model
in general. Managers Association; Model managers; Industry Not Applicable
John Casablancas Reference No. GOV0008
Pedagogical Objectives· Year of Pub. 2004
Teaching Note Not Available
• To discuss the issues of separation of
the office of Chairman and CEO, and The Failing CFOs and Corporate Struc.Assign. Not Available

the independent functioning of the Scandals Keywords


boards.
Chief Financial Officers (CFOs), who were Employee stock options; Microsoft’s
• To discuss the governance practices once considered harbingers of corporate stock options; Restricted stock options;
required to eliminate incorrect and fortunes, are now derided as originators of Expensing options; Profit sharing concept;
unjustified compensation pay packages corporate indecencies. The CEO and CFO Executive compensation; FASB (Financial
of CEOs. nexus was likened to the nexus between a Standards Accounting Board); Wealth
politician and a criminal. sharing concept; Microsoft millionaires;
Industry Not Applicable
Underwater stock options; Non-qualified
Reference No. GOV0011
Year of Pub. 2004
Pedagogical Objectives options; Cost of options; Capital gains;
Pay for performance
Teaching Note Not Available • To discuss the larger role of CFOs in the
Struc.Assign. Not Available corporate scandals.
Keywords • To discuss the possible ways of saving Corporate Governance in India
the corporations and employees from
CEO compensation; Corporate governance; the repetition of corporate scandals of Taking cues from several other best
New York Stock Exchange (NYSE); Dick the magnitude of the year 2001. governance practices in the world, Indian
Grasso, Eliot Spitzer; New York state’s not- Corporate Governance has evolved over
for-profit corporation law; Executive pay; Industry Not Applicable the last few years. Three different
Human Resources and Compensation Reference No. GOV0009 committees had been set up whose
Committee; Securities and Exchange Year of Pub. 2004 recommendations are adopted in same
Commission (SEC); Board of directors; Self- Teaching Note Not Available measure. Some of these recommendations
regulatory organisation (SRO) Struc.Assign. Not Available are made mandatory while many others
are yet to see the light of the day. India,
Keywords
becoming a major FDI destination for
many global companies, and Indian
Elite Model Management (NY): Chief financial officer, chief executive
officer; Corporate scandals, corporate companies going global, the need for
From Beauty to Bankruptcy prudent corporate governance practices is
governance; Scott Sullivan; Jeffrey Skilling;
In February 2004, Elite Model Andrew Fastow; Enron scandal, MCI increasing.
Management (NY), an affiliate of the WorldCom collapse; Abu Ghraib; Securities
largest modelling network agency in the and Exchange Commission; Whistle Pedagogical Objectives
world, Elite Model Management, filed a blowers; Bernard Ebbers; Chapter 11 filing;
Accounting fraud; Rigas family, Adelphia; • To discuss the evolution of the corporate
petition under Chapter 11 of the US
Generally accepted accounting principles; governance concept in India and the
bankruptcy code. Elite Model Management
Financial Accounting Standards Board factors that triggered it.
(NY) had long been mired in controversies
and law suits on charges that ranged from • To discuss how the framing up of
price fixing and a hostile working mandatory corporate governance laws
environment, to sexual harassment of a Executive Compensation - by the Indian regulatory authorities
model by the founder of the agency, John
Microsoft’s Risk-return Tradeoff influenced the companies in the country.
Casablancas.
In the corporate America, owners, co- • To discuss the corporate governance
practices being followed in India and to
Pedagogical Objectives founders and top executives have been
compensated with stock options, a profit
• To discuss the business of modelling sharing concept since the 1800s. Microsoft

9
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compare and contrast different Adecco: Accounting Scandal or • To discuss the role of whistleblowers in
international codes on the concept. a Communication Problem? unearthing scandals and consequences
faced by whistleblowers.
Industry Not Applicable Adecco, a Forbes 500 Company and a
Reference No. GOV0007 global leader in human resource solutions, • To discuss the effectiveness of the
Year of Pub. 2004 is a merger of two of the largest personnel provisions for whistleblower protection
Teaching Note Not Available services companies in Europe, Adia and as envisaged in the Sarbanes-Oxley Act
Struc.Assign Not Available Ecco. On January 12th 2004, Adecco passed in 2002.
Keywords announced that it would delay its results • To discuss whether companies can
for the year 2003 citing the reason of prevent instances of bad corporate
Corporate governance in India; ‘material weaknesses in internal controls’, governance by encouraging employees
Liberalisation; Securities and Exchange in its North American branch. The stocks to voice their opinions.
Board of India (SEBI); Kumar Mangalam fell, followed by loss of customers and
Birla Committee; Malegam Committee; investors’ confidence. While investors filed Industry Not Applicable
Narayana Murthy Committee; Naresh lawsuits, investigations started. The early Reference No. GOV0004
Chandra Committee; Confederation of investigations revealed that nothing major Year of Pub. 2004
Indian Industry (CII) code; Tata Group of had really happened that was financially Teaching Note Available
companies; Tata Son’s Limited; Infosys significant. But, getting back the confidence Struc.Assign. Available
Technologies Limited; Birla Corporation; of customers who were switching to its
Organisation for Economic Co-operation Keywords
competitors and investors, was expected
and Development (OECD) principles; to become a costly affair. Whistleblowers; Sherron Watkins;
Cadbury Committee; King Committee Sarbanes-Oxley Act; Barron Stone; Russel
Pedagogical Objectives Hayes; Jeffrey Wigand; Michael Dell;
Charles Grassley; Patrick Leahy; Michael
• To discuss how the communication
Parmalat’s Collapse: The Banks’ policy of the company created
Kohn; Qui Tam; Fred Alford
Bad Debts confusion leading to a public relations
In December 2003, the world witnessed disaster.
The Parmalat Collapse
the swift downfall of the Italian dairy giant • To discuss how the situation could
Parmalat Finanziaria SpA, which for a long otherwise have been handled, in the wake Little did the European business community
time, was considered as the icon of Italy’s of Enron and Parmalat debacles. guess what was to come when Parmalat first
business community. The scandal that led hit newspapers for defaulting on a bond
to the stunning downfall of Parmalat was Industry Not Applicable buyback. In response to allegations and
called ‘one of the largest and most brazen Reference No. GOV0005 media reports, Parmalat’s Founder and
corporate frauds in history’ by the US Year of Pub. 2004 Chairman Calisto Tanzi, brushed aside the
market watchdog Securities and Exchange Teaching Note Not Available issue saying the money was safe in a high-
Commission. It was believed that Parmalat Struc.Assign. Not Available yielding Epicurum fund. But in reality, the
operated through a network of 200 issue came as the first among a string of
Keywords
subsidiaries, which the company used to financial scandals that eventually led to the
raise finances from the banks. Adia and Ecco; Adecco; Olsten temporary downfall of Parmalat. As one scandal led to
Investigations into the scandal brought staffing firm; Adecco annual results another, Parmalat’s reputation took a
many banks into the spotlight. delayed; Public relations policy; beating with it being dubbed as ‘Europe’s
Communication policy; Adecco brands; Enron’. While the US regulator, Securities
Pedagogical Objectives Felix Weber; John Browmer; Jerome Callie; and Exchange Commission, described the
Ernest & Young; Anderson; Enron and fraud as ‘one of the largest and most brazen
• To discuss the financial details of Parmalat; Revenue recognition; corporate financial frauds in history’,
Parmalat and the means through which Accounting irregularities journalists at BusinessWeek saw the case as
it raised funds from banks. ‘globalisation gone wrong’.
• To discuss the role of special purpose
vehicles set up by Parmalat to raise Whistleblowers – The New Pedagogical Objectives
money from banks to fund its expansion. Corporate Conscience • To discuss the factors that led to the
• To discuss the flaws/mistakes made by Keepers? rapid rise and fall of the dairy giant
banks in failing to realise the company’s Parmalat.
Among those instrumental in the exposure
wrong motives as well as troubles. of corporate scandals like Enron and • To discuss the required measures to
Industry Not Applicable Tyco, were whistleblowers like Sherron prevent such collapses.
Reference No. GOV0006 Watkins. Time magazine’s selection of
three women whistleblowers as ‘Persons Industry Not Applicable
Year of Pub. 2004
of the Year’ in 2002 brought into fore Reference No. GOV0003
Teaching Note Not Available
several lesser-known cases of Year of Pub. 2004
Struc.Assign. Not Available
whistleblowing. While the media made Teaching Note Not Available
Keywords heroes of these men and women, most of Struc.Assign. Not Available

Securities and Exchange Commission; them had to pay a heavy price for standing Keywords
Europe’s Enron; Bank of America; out of the pack. The case illustrates three
Citigroup; Calisto Tanzi; Bonlat; Deutsche cases of whistleblowing: Sherron Watkins
Bank; Merrill Lynch; UBS; Parmalat of Enron, Russel Hayes of CMC and
expansion; Enrico Bondi; Bankruptcy; Barron Stone of Duke Energy Corp.
Buconero
Pedagogical Objectives

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Parmalat; Grant Thornton; Europe’s economic crisis. Although Boeing’s defence

CORPORA
CORPORATE
Enron; Bonlat; Epicurum fund; Calisto business prospered, it was mushroomed by
Tanzi; Bank of America; Accounting a series of scandals. Ridden with allegations
scandal; Securities and Exchange of misconduct and indiscipline, Boeing’s
Commission; Parmalat expansion; Chairman and CEO, Phil Condit
Parmalat Brazil; Enrico Bondi; Parmalat’s relinquished his position in December
acquisitions; Bankruptcy 2003. Industry observers feared Boeing
might lose its biggest customer - the
Pentagon.
Coca-Cola-Contentious

TE GO
Overseas Business Practices Pedagogical Objectives

In its history of more than a century, Coca- • To discuss the circumstances that

GOVERNANCE
tarnished the image of Boeing.
Cola had expanded its operations worldwide
more than any other global enterprise. Its • To discuss the scandals that eventually
overseas operations, which had

VERNANCE & BUSINESS ETHICS


led to the resignation of Phil Condit
traditionally accounted for 90% of its
profit growth contributed to two-thirds of • To discuss the Boeing’s future if found
its earnings, that amounted to $19.6 guilty and loss of leading customers.
billion, in 2002. However, since the 1990s, Industry Not Applicable
Coca-Cola had been facing several Reference No. GOV0001
controversial business allegations against Year of Pub. 2004
its overseas operations in Latin America, Teaching Note Not Available
Europe, Uzbekistan, Middle-East and India, Struc.Assig. Not Available
that posed a serious challenge to the
fascinating brand. Keywords
Boeing; Phil Condit; Harry Stonecipher;
Pedagogical Objectives Pentagon and Boeing; Corporate scandals;
• To understand the overseas business Tanker deal; Lockheed and Boeing; Airbus;
practices of Coca-Cola. Defence deals; Integrated defence systems;
Political connections; Government
• To discuss whether the controversial support; Ethical misconduct; Acquisitions;
allegations against Coca-Cola’s overseas Charles Lindberg
business practices posed a serious
challenge to the brand.
Industry Not Applicable
Reference No. GOV0002
Year of Pub. 2004
Teaching Note Not Available
Struc.Assig. Not Available

Keywords
Coca-Cola; Pepsi; Coke; Sinaltrainal;
Channel stuffing; Italian Antitrust
Authority; Bottlers of Coke; Overseas
operations of Coke; Coca-Cola
Enterprises; Coke’s offices raided; Coke in
India; Coke in Columbia; Coke in
Uzbekistan; Soft drink industry; Business
practices

Boeing’s Defense Deals and


Ethical Issues
Since its inception, Boeing enjoyed a virtual
monopoly in the commercial aircraft
industry. For years, Boeing’s commercial
aircraft unit had been the cash centre of
the company. The September 11 terrorist
attacks and the subsequent economic
recession seemed to shift the company’s
focus to the defence and space business,
particularly with the federal expenditure
for defence-related business going up.
Riding on its strong political clout, Boeing
bagged a majority of the defence contracts,
which made it see through the severe

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For all progressive organisations of today, commercial success means much more than the profit margin. It is the image of the
company and the goodwill it generates in the market that determines its success in the true sense of the word. It is also
established that those companies, which portray a clean public image, can attract the brightest and the best talent. With
shareholder activism being the order of the day, the activities of the Board of Directors and the company practices are coming
in for a greater public scrutiny, and organisations that do not pass the muster, are found to decline rapidly.

The best way for organisations to guard themselves against such a possibility is by reading and discussing of case studies on the
ethical practices followed by both successful as well as unsuccessful organisations. This can enable one to chart out a plan for
ethical compliance for one's own organisation. The learning process also calls for unlearning and re-learning.

Case Studies on Ethics and Corporate Governance enables a better understanding of ethical and corporate governance issues
plaguing some of the best companies in the world. Along with dilemmas and their resolution, the governance initiatives are
also highlighted.

Sample Cases

• Boeing’s Defense Deals and Ethical Issues


• “Brand CEOs”: The Case of Martha Stewart
• CEO Compensation and Corporate Governance at NYSE
• Coca-Cola: Contentious Overseas Business Practices
• Corporate Governance in India

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