Bellabee Explained in Simple Terms

Why does Bellabee work?

Bellabee works because it is based on a proven technology called pulse electromagnetic stimulation (PEMF).
This has been used to aid in the treatment of depression and other brain abnormalities for years in clinics and
hospitals. PEMF technology has already been FDA approved in other devices thus it is a safe and proven
technology to use.

What does Bellabee do?

Bellabee works in the same manner as music, both are frequency based. Music is picked up by the ears of a
person and the brain then reacts to the specific frequencies of the music. If the music has a slower rythm it
tends to aid in relaxing the brain and nervous system, which causes the person to enter into a relax state.
If the music is more upbeat, the brain attunes to it. This attenuating effect causes a person to enter a more
energised state and feel more alive. Upbeat music creates a vibe (faster rhythm) where people want to dance
and jump, that is why it is used in clubs and gyms, people naturally react to the beat and rhythm of the music.

You might find yourself asking what are brain frequencies and what do they do???
Delta 0.5 – 4 Hz
These are the slowest waves in the brain. They are associated with sleep. If you do not
have enough Delta you might not be able to reach deep sleep. Low Delta is also
associated with depression. Too much Delta is also sometimes noted in depression
and is also seen in people with brain injuries.
Theta 4 – 8 Hz
These are seen when you are drowsy and meditating. In children and adults too much
Theta is seen in ADHD. It is also sometimes associated with anxiety, trauma and PTSD.

Alpha 8 – 12 Hz
Alpha is associated with a relaxed, normal wakeful rest. Too much Alpha in the frontal
areas can cause concentration and other problems. Too little alpha can lead to anxiety
and other problems.

Beta and Hi-Beta 12 – 30 Hz

Beta is associated with processing and concentration. Too much Hi-Beta leads to a
brain that is too busy which can lead to sleeping problems and inefficient working. If
the brain is running too fast, it tires too quickly causing concentration problems and
decreased work speed.
Gamma 35 – 140 Hz
Plays a role in integrating information and in conjunction with Theta has an effect on
long term memory. It also has an impact on reflexes and cognitive processing. It is very
important for activity in the networks of the brain.

How does Bellabee support different brain abnormalities?

Each Bellabee app has been tested and created to assist the brain to attune to the right level of frequencies in
order to bring about a state shift to perform mentally or cognitively better.

Various known brain based abnormalities e.g. anxiety/ attention problems etc. were studied to help assist
people with these issues to perform better.

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What happens in the brain?
The brain reacts (“registers”) the frequencies Bellabee is providing in a natural manner. These frequency
beats (pulses) are not detected by the ears, they are directly picked up by the brain via pulse stimulation. The
brain then attunes to these better performance frequencies and does not to stay stuck on just one frequency
state e.g. over-alertness, which enable the person to perform better in daily life.

Bellabee comparisons
Coffee is most peoples’ drink to get a boost for the day or to help people wakeup. Bellabee can also energise
and help you focus better all without chemicals. Need to concentrate on work? Bellabee can help with that
too, by using the app specifically developed for concentration and focus.

Different brain abnormalities and how they relate to brain issues:

ADHD – Attention Your brain will in most cases have too much high Beta and too little Alpha, Bellabee has a specific program to
Deficit Hyper Activity help you by stabilising your Beta and supporting your Alpha frequency to perform at a better level. If Alpha is
Disorder not performing optimally it can lead to a loss of energy, concentration and focus and this leads to problems
*(please note various with learning.
subtypes exist)
In another ADD/ADHD subtype your brain will likely have too much Theta in conjunvtion with too little Beta
activity, making concentrating difficult. Bellabee can aid by increasing Beta activity which can help the brain
work and process information faster. This will decrease the theta making you feel more alert and able to work

Depression In most cases your brain either has too little Delta activity or too much Alpha or Beta activity in the frontal
area. It is also usually much higher on the one side than the other, for example much more Alpha on the left
side than the right side of the brain. This can cause the brain to react differently and think differently about
things (events, concepts) which can impact motivation and self-esteem.

PTSD – Post Traumatic Trauma can really throw things out of balance in the brain. It is mostly associated with a lot of Beta and Hi-
Stress Disorder Beta activity, a lot of Theta activity and in many cases almost no Alpha activity. The brain is thus either in a
state of “fight or flight”. In other words someone will either feel like withdrawing/be “switched off” struggling
to focus or they can be in a constant heightened state where they are hyperactive, get angered easily and
really struggle to control their emotions.

Anxiety People with high anxiety usually have a lot of Hi-Beta activity. Especially over the front middle part of the brain
which plays a role in the “fight or flight” response as is seen in PTSD. They also commonly do not have enough
of the calm brain waves that are supposed to be able to keep us calm and relaxed – Alpha and Theta.

Insomnia (Sleep Most people who have Insomnia do not have enough Delta activity which is needed for deep sleep. In
disorder) combination with this they often have too much Hi-Beta activity which keeps the brain very active and awake.
Often they do not have enough Alpha and Theta activity. All these slower waves are needed to calm a person
and help the brain switch off to get ready for sleep. Bellabee helps with a program that helps create these
slower frequencies. This in turn decreases the Hi-Beta and the brain can start switching off.

Stress Stress has become a normal part of daily life for most people but it impacts our ability to work efficiently. In
high stress the brain will have too much Hi-Beta and not enough Alpha and Lo-Beta. Lo-Beta is needed to be
calm but very focused. Hi-Beta is like being on a speed train – you can easily get confused and overwhelmed
plus it really tires out the brain so it cannot be maintained for a long time. Calming the brain to work at a lower
speed helps you focus better plus you can maintain it for much longer times. Most people find they finish work
much quicker when they are calmer and more focused. Bellabees’ concentration protocol helps the brain to
make more Alpha, Lo-Beta and Beta activity which in turn reduces the Hi-Beta. This helps you concentrate
better and for longer.

Autism An autistic person would typically have too much Theta and too little Alpha, this affects a variety of functions
in the brain which causes abnormal development within such individuals. Learning is a challenge but in some
cases a specific area in the brain would be over active or developed such as a mathematical skill or a very
active memory which would be more advanced than normal. The brain compensate for other areas which are
not functioning optimally. Social behaviour is usually not within normal boundaries.

Alzheimer’s / Dementia This brain abnormality causes so many issues, personality changes and in some cases aggression due to people
Memory Disorders feeling insecure and the brain’s survival instinct kicks in. Anxiety can also be seen within these people as well
as depression. Delta and Theta will be higher and Alpha and Beta would be below normal in most cases.

Parkinson’s People with this problem have trouble focusing and staying still, abnormal uncontrolled muscle movement is
observed within such patients. Theta and Alpha brain waves are affected in such individuals.

Tinnitus The ringing in the ears can cause confusion, and also lead to people feeling hopeless because hearing affects

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 their normal daily life. Observed in these individuals are: lower Alpha and increased Delta, Theta and Gamma
brain waves.

Below see an example of the effect of Bellabee on the brain in an individual with ADHD and Depression/
Anxiety: The pictures indicate how much of frequency is present compared to a normative database to
determine how much deviant activity is present in the brain (Quantitative electroencephalogram data).

ADHD:

BASELINE – Before any Bellabee use

8Hz – After 4 at 8 Hz Minutes

10Hz – After 4 Minutes at 10 Hz

12Hz – After 4 Minutes at 12 Hz

15Hz – After 4 Minutes at 15 Hz

Legend – Red indicates very high activity, Blue

indicates very low activity and Green / Grey
areas are within more normal boundaries.

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A decrease in Delta shows that the brain is waking up. Also, the decrease in slow Theta activity will improve
concentration and focus.

Depression and Anxiety:

BASELINE – Before any Bellabee use

8Hz – After 4 at 8 Hz Minutes

10Hz – After 4 Minutes at 10 Hz

15Hz – After 4 Minutes at 15 Hz

A decrease in Delta and frontal Theta and Alpha makes the individual feel more awake and energised. There is
also a significant decrease in Hi-Beta activity, which will make the individual feel much calmer and relaxed.

After only 12 minutes of Bellabee use the individual reported feeling focused, full of energy and calm the
whole day.

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It is also important to note that not only do clients/individuals using Bellabee experience improved cognitive
performance but are also aware of feeling physiological changes. By measuring this while the client was using
Bellabee the following was noted:

This indicates that the individual was moving from a sympathetic (stressed) state into a more parasympathetic
(relaxed) state. Current research indicates an increase in body temperature, relaxation of the trapezius
(shoulder) muscle, a decrease in the rate of respiration, a decrease in heart rate (78 to 67) and a decrease in
blood pressure (134/89 to 122/81).

Pre-set Apps in Bellabee and how they can be applied

Below is a guideline for symptoms you might experience and which Bellabee setting to try first. If one of the
pre-programmed settings do not work, a custom setting can be made available by a Neurofeedback
Professional. Email karlien.balt@bellabee.us or wernher.friedrich@bellabee.us.

Bellabee Application Settings

Symptoms ADD ADHD Depression Anxiety Insomnia Stress Autism Tinnitus Anger High
BP
Bellabee
Protocol
Improve Sleep √ √ √ √
Anti-Anxiety √ √ √ √ √ √ √ √
Meditate √ √ √ √
Anti-Stress √ √ √ √
Concentrate √ √ √ √ √ √

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Bellabee Health Application Settings

Sympto ADD ADHD Trauma/ Anxiety Anger Parkinsons Autism Tinnitus Alzheimer’s
ms PTSD Control
Bellabee
Protocol
Alz -me √
Park – me √
Aut – me √
PTSD √ √ √
ADHD √ √

Bellabee is SIMPLE TO USE. Please take a look at our step by step guide.

Step 1: Bellabee is designed for use on a smartphone or tablet (iOS or Android). Download the app. The
Bellabee app can be downloaded on Google Play and Apple Store.

Google Play: https://play.google.com/store/apps/details?id=com.mybellabee.android.bellabee

Apple iTunes Store: https://itunes.apple.com/us/app/bellabee/id1386768358

Step 2: Sign into the app with your Facebook or Google+ account.

Step 3: Plug in Bellabee and start the app. One way to check if the app is working is to test it with headphones.
Plug in your headphones and start the application and you will hear magnetic impulses converted to sound.
Plug in your Bellabee instead, and the pulses will become silent, converted instead in your therapeutic session.

Welcome to the CUTTING EDGE OF WELLNESS. Now you have become part of a TECHNOLOGICAL MOVEMENT
in which one technology, already critical in many areas of health care, is poised to play an even GREATER ROLE
in integrative health and in our everyday lives. Instead of pharmaceuticals, you are going to see the emergence
of “TECHNACEUTICALS," like BELLABEE.

Thank you for you trust and support. We will inform you weekly about technical improvements, universities
report and research on new uses. We are optimistic that, soon, we will even be able to ease symptoms of
some neurological diseases. Stay tuned and many thanks. Use it well and WITH CONFIDENCE.

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The Business Model We Propose to Neurofeedback Practitioners
If you as a practitioner are interested in providing Bellabee to your clients/patients the Business
model can be seen below. This requires you to become a Bellabee Affiliate/Partner.

Option 1

Suggested Standard
price price
RETAIL PRICE: $199 $159

1. CHANNEL
Wholesale price $79.00 Can not sell to end users under $109 per piece
(distributors)

Required Wholesale Discount %

quantities purchase
with %
Additional 1 000 75.05 5
discounts on
yearly sold units
3 000 73.47 7
5 000 71.10 10
10 000 67.15 15
(it means partners buy Bellabee upfront, on stock)

(In South Africa this will currently be R1000 per Unit sold to your client at R2000.)

Option 2

Suggested Standard price

price
$199 $159
Commission on SOLD
unit in %
50 Discount codes Discount for a Discounted retail Commission left
given to their buyer price for affiliate/per
contacts sold unit
Each affiliate partner 10% $15.90 $143.10 $63.60
receives its own
discount codes for
10%, 20%, 30% and
40%
20% $31.80 $127.20 $47.70
30% $47.70 $111.30 $31.80
40% $63.60 $95.40 $15.90
(Online affiliates driving purchase via our internet sites)

With this option your client buys it and pays it online with a code provided by you.

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Please contact us if you are interested in becoming a Bellabee partner.

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