Graphic Design Solutions | Pages 180-212

Graphic Design: Posters

Why We Love Posters

We often think, “I would hang that poster in my home.” Whether a
poster is a promotion for an art exhibit, a musical group, or the voice
of dissent, it is common to see posters tacked on a wall, or framed,
hanging in homes, and offices alongside paintings, photographs, and
fine art prints.
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Henri De Toulouse-Lautrec
French artist Toulouse-Lautrec’s posters broke ground for traditional
artists being able to visually communicate.
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Milton Glaser
People started hanging posters on their walls after Milton Glaser
created a poster of Bob Dylan.
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Posters That Push Ground

Romare, Bearden, Africa Speaks to the West, 1976
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Posters That Push Ground

Illustrator | Designer | Art
Director: Ronald J. Cala II
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Posters That Push Ground

James Victore
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Other Posters That Push Ground

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The Purpose of Posters

Display Information, Data, Schedules, or Offerings
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The Purpose of Posters

Persuade or Promote (People, Causes, Places, Events, Products,
Companies, Services Groups, or Organizations
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The Purpose of Posters

Posters are meant for anything that is widely circulated.
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A Little History
Before posters became a visual communication staple, broadsides
were used to communicate information.
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Posters in Context
Most posters are meant to be hung in public places and seen from a
distance.
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Conceptual Development
The best posters are ones that make you think as you are looking at
them.
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Conceptual Development
What will make the average theatergoer, moviegoer, or concertgoer
buy a ticket?
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Conceptual Development
What makes this poster’s attraction cause, or brand different from
the other choices out there?
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Conceptual Development
What are you promoting?
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Conceptual Development
Why should someone be interested in this social cause? Political
view?
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Design Development
Like all other graphic design, the
success of a poster depends on
expressing the design concept
through cooperative combination of
type, image, interesting visualization,
and composition.
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Design Development
Explore Techniques:
Printmaking, Screen Printing,
Letterpress, Woodblock,
Mixed Media
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Composition Basics
1. Grab Attention
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Composition Basics
2. Set it Apart
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Composition Basics
3. Communicate Key Messages
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Composition Basics
4. Single Surface, One Unit
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Poster Series
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Social Commentary