Intro to Marketing Lesson 3-14-22

Teacher Name: ____Collin Whitehead_______________________________

Lesson Title: ____ Food Truck Design/Construction______

Grade/Name of Course: ____8th / Intro to Marketing__________________________

Link to Standards: https://www.dropbox.com/sh/owy2cjz0w65yygq/AADNXhrQQf-

RBytQLOEcrtaha?dl=0&preview=388930+Introduction+to+Business+and+Marketing.pdf

Curriculum Framework Unit: ____Food Trucks______________

Standard(s): _6.6.7 Discuss the importance of logos for branding purposes _

_6.1.1 Identify the five Ps of marketing (product, price, promotion, place, and people) _

References/Resources: https://docs.google.com/presentation/d/1h6a34JUk2XQP-
RgHm3_CFRh-qL224uReb9mH2MvWSh8/edit#slide=id.p4

Materials and equipment needed for lesson:

Chromebook
Schoology
Food Truck Paper
Glue/Tape

Objectives: The learners will be able to…

1. Design/build food trucks

2. Present food trucks to class

Introduction to the Lesson/Hook:

Hey everyone, welcome back! Today we’ll be finishing designing our food trucks and then build

them once done. I have colored pencils, markers, and scissors so you can cut out each piece of the

paper food truck template and create your own. Once we finish, we’ll each present our own!
Higher Order Thinking (HOT) Questions:
Develop an opinion why this activity might be beneficial for someone who actually owns a food

truck. Why might they want to make a miniature paper version? Would it be beneficial?

Interpret the look of your food truck and determine a target market. What type of people do you

think would mostly make up your consumer base based off how your truck looks and the food you sell?

Content to be presented in lesson:

Introduction

*HOTQ1*

Alright well I’ll give you guys most of the class to work on these. I’ll put on some music and get

out the necessary supplies, let’s get to work and have some fun!

*Students work on food trucks*

*HOTQ2*

Okay now let’s get settled down and we’ll present our food trucks. I want you all to either stand

up at your desk and show your truck or come to the front to do so. State the name of your truck, the

food you’ll sell, and why you designed it how you did.

*Students present*

Learning activities/procedures:

 Stating objectives

 Designing/creating food trucks

 Presenting food trucks

 Questions
  Closure

Summary/Closure/Review of Content:

That’s all for today! I hope you all enjoyed this fun activity and feel satisfied with your truck.

We’ve spent multiple weeks on this unit and you’ve done a lot with your fictitious food truck.

Next week we’ll have some other classes come in and judge our trucks, so I hope you’re at least

intrigued if not excited by that. Have a good week everyone!

Evaluation/assessment of student learning:

Essential questions

Evaluating their food trucks

Evaluating their food truck presentation

Modifications for exceptional learners:

Allowing students to work alone or group up to create food truck

Giving students the choice to present their food truck or have me present it (if they’re more

comfortable with it)

Following what their IEPs/504s say, if they have them