CHAPTER-4

Data ANALYSIS AND INTERPRETATION

1. Classification on the basis of Gender.

Criteria No. of Respondents Percentage

Male 80 80%
Female 20 20%
Total 100 100%

Chart Title

20%
Male
Female

80%

Analysis:
Above table shows the classification of respondents on the basis of Gender. Among 100
respondents 80% are Male and the remaining 20% are Female.

Interpretation:
Above analysis reveals most of the respondents are male.
 2. Classification of respondents on the basis of Marital Status.

Criteria No. of Respondents Percentage

Married 35 35%
Unmarried 65 65%
Total 100 100%

Chart Title
70

60

50

40

30

20

10

0
Married Unmarried

Analysis:
Above table shows the classification of respondents on the basis of their marital status. Among
100 respondents 35% are married and the 65% are Unmarried.

Interpretation:
Above analysis interprets most of the respondents are unmarried.
 3. Classification of respondents on the basis of age.

Criteria No. of Respondents Percentage

Below 30 years 40 40%
30-40 years 30 30%
40-50 years 15 15%
Above 50 years 15 15%
Total 100 100%

Chart Title

15% Below 30 years

30-40 years
40% 40-50 years
15%
Above 50 years

30%

Analysis:
Above table shows the classification of respondents on the basis of age. Among 100 respondents
40% are below 30 years, 30% are 30-40 years, 15% are 40-50 years and the remaining 15% are
Above 50 years.

Interpretation:
Above analysis reveals most of the respondents are below 30 years of age they are of young
generation they give effective opinion.
 4. How do you rate the sugar of our industry?

Criteria No. of Respondents Percentage

Excellent 20 20%
Good 50 50%
Neutral 20 20%
Bad 5 5%
Very Bad 5 5%
Total 100 100%

50
45
40
35
30
25
20
15
10
5
0
Excellent Good Neutral Bad Very Bad

Analysis:
Above table shows the rating of sugar. Among 100 respondents 50% said Good, 20% said
Excellent, 20% said Neutral, 5% said Bad and the remaining 5% said Very bad.
Interpretation:
Above analysis reveals most of the respondents said sugar is good.
 5. Are you aware of the availability of offers and loyalty programs in our industry?

Criteria No. of Respondents Percentage

Yes 80 80%
No 10 10%
Never 10 10%
Total 100 100%

Chart Title
10%

10%
Yes
No
Never

80%

Analysis:
Above table shows that the customers are aware of the availability of offers and loyalty programs
in our industry. Among 100 respondents 80% said Yes, 10% said No and the remaining 10% said
Never.
Interpretation:
Above analysis reveals that most of the customers said yes they are aware of the availability of
offers and loyalty programs in our industry.
 6. How effective was the offers and loyalty programs in our industry to purchase sugar?

Criteria No. of Respondents Percentage

Excellent 25 25%
Good 60 60%
Neutral 10 10%
Bad 2 2%
Very Bad 3 3%
Total 100 100%

60

50

40

30

20

10

0
Excellent Good Neutral Bad Very Bad

Analysis:
Above table explains how effective was the offers and loyalty programs in our industry to
purchase sugar. Among 100 respondents 60% said good, 25% said excellent, 10% said neutral,
2% said Bad and the remaining 3% said Very bad.
Interpretation:
Above analysis reveals most of the respondents said that offers and loyalty programs in the
industry are Good.

7. How do you rate the sugar of our industry?

 Criteria No. of Respondents Percentage
Good 80 80%
Neutral 10 10%
Bad 10 10%
Total 100 100%

Chart Title
Good Neutral Bad

10%

10%

80%

Analysis:
Above table shows how the customers rate the sugar of our industry. Among 100 respondents
80% said Good, 10% said Neutral and the remaining 10% said Bad.
Interpretation:
Above analysis reveals most of the customers rated that the sugar of this industry is Good.

8. Are you satisfied with discounts and gifts provided by our industry?

Criteria No. of Respondents Percentage

Highly satisfied 20 20%
Satisfied 70 70%
 Neutral 10 10%
Dissatisfied 0 0%
Highly dissatisfied 0 0%
Total 100 100%

70
60
50
40
30
20
10
0
d d l d d
fie fie ra fie fie
s s eut s s
ati Sa
ti N ati ati
lys Di
ss
diss
gh ly
Hi igh
H

Analysis:
Above table shows that the customers are satisfied with the discounts and gifts provided by our
industry. Among 100 respondents 70% are satisfied, 20% highly satisfied and the remaining 10%
Neutral.
Interpretation:
Above analysis reveals most of the respondents are satisfied with the discounts and gifts
provided by our industry.

9. Was test sample sugar is offered from our industry?

Criteria No. of Respondents Percentage

Yes 90 90%
No 10 10%
Total 100 100%
 Chart Title
10%

Yes
No

90%

Analysis:
Above analysis reveals was test sample is offered from our industry. Among 100 respondents
90% said Yes and the remaining 10% said No.

Interpretation:
Above analysis reveals most of the respondents said yes that the company offers test sample
sugar to the customers.

10. How was the taste of sample sugar provided by our industry?

Criteria No. of Respondents Percentage

Very Good 20 20%
Good 60 60%
Neutral 20 20%
Bad 0 0%
Very Bad 0 0%
Total 100 100%
 70

60

50

40

30

20

10

0
Very Good Good Neutral Bad Very Bad

Analysis:
Above table shows the taste of sugar samples provided by the industry. Among 100 respondents
60% said good, 20% said very good and the remaining 20% said neutral.

Interpretation:
Above analysis reveals that most of the respondents said that the taste of the sample sugar
provided by the industry is good.

11. How would you feel about our advertisement on the basis of attractive and ethics?

Criteria No. of Respondents Percentage

Excellent 20 20%
Good 50 50%
Neutral 20 20%
Bad 5 5%
Very Bad 5 5%
Total 100 100%
 Chart Title
Very Bad
Bad 5%
5%
Excellent
20%
Neutral
20%

Good
50%

Analysis:
Above table shows how would you feel about our advertisement on the basis of attractive and
ethics. Among 100 respondents 20% said Excellent, 50% said Good, 20% said Neutral, 5% said
Bad and the remaining 5% said Very bad.
Interpretation:
Above analysis reveals that most of the respondents said the advertisement of the company are
good on the basis of their attractiveness and ethics.

12. Have you visited our industry website?

Criteria No. of Respondents Percentage

Yes 60 60%
No 40 40%
Total 100 100%
 60

50

40

30

20

10

0
Yes No

Analysis:
Above analysis have you visited our industry website. Among 100 respondents 60% said Yes
and the remaining 40% No.
Interpretation:
Above analysis reveals most of the respondents said yes they visited our industry website.

13. How attractive were the packaging style of our sugar product?

criteria No. of Respondents Percentage

Excellent 20 20%
Good 60 60%
Neutral 20 20%
Bad 0 0%
Very Bad 0 0%
 Total 100 100%

Chart Title

20% 20%
Excellent
Good
Neutral
Bad
Very Bad

60%

Analysis:
Above table shows attractive packing style of sugar product. Among 100 respondents 60% said
good, 20% said excellent and the remaining 20% said Neutral.

Interpretation:
Above analysis reveals most of the respondents said that packing style of sugar product is good.

14. How satisfied are you about using our sugar product?

Criteria No. of Respondents Percentage

Highly satisfied 15 15%
Satisfied 75 75%
Neutral 10 10%
Dissatisfied 0 0%
Highly dissatisfied 0 0%
Total 100 100%
 80
70
60
50
40
30
20
10
0
l
ed ed tra ed ed
sfi sfi u sfi sfi
sa
ti
Sa
ti Ne ss
ati ati
ly Di iss
igh yl d
H gh
Hi

Analysis:
Above table shows satisfaction of using our sugar product. Among 100 respondents 75%
satisfied, 15% highly satisfied and the remaining 10% are neutral.

Interpretation:
Above analysis reveals most of the respondents said they are satisfied with the use of this
product.

15. How satisfied with our discount policy?

Criteria No. of Respondents Percentage

Highly Satisfied 20 20%
Satisfied 60 60%
Neutral 10 10%
Dissatisfied 10 10%
Highly dissatisfied 0 0%
Total 100 100%
 Chart Title
10%
20%
10% Highly Satisfied
Satisfied
Neutral
Dissatisfied
Highly dissatisfied

60%

Analysis:
Above table shows that satisfaction of discount policy of the industry. Among 100 respondents
60% are satisfied, 20% are highly satisfied, 10% are Neutral and the remaining 10% are
dissatisfied.

Interpretation:
Above analysis reveals most of the respondents are satisfied with the discount policy of our
industry.

16. How satisfied are with our quality policy?

Criteria No. of Respondents Percentage

Highly satisfied 30 30%
Satisfied 60 60%
Neutral 10 10%
Dissatisfied 0 0%
Highly dissatisfied 0 0%
Total 100 100%
 60

50

40

30

20

10

0
l
ed ed tra ed ed
sfi sfi u sfi sfi
sa
ti
Sa
ti Ne ss
ati ati
ly Di iss
igh yl d
H gh
Hi

Analysis:
Above table shows satisfaction of quality policy. Among 100 respondents 60% satisfied, 30%
highly satisfied, 10% neutral.

Interpretation:
Above analysis reveals most of the respondents are satisfied with the quality policy of the
industry.

17. Overall how you rate our product?

Criteria No. of Respondents Percentage

Excellent 10 10%
Good 80 80%
Neutral 10 10%
Bad 0 0%
Very Bad 0 0%
Total 100 100%
 Chart Title
10% 10%

Excellent
Good
Neutral
Bad
Very Bad

80%

Analysis:
Above table shows how respondents rate the product. Among 100 respondents 80% said good,
10% said Excellent and the remaining 10% are Neutral.

Interpretation:
Above analysis reveals most of the respondents said good about product.

18. Would you recommend our product to others?

Criteria No. of Respondents Percentage

Yes 80 80%
No 10 10%
Never 10 10%
Total 100 100%
 80

70

60

50

40

30

20

10

0
Yes No Never

Analysis:
Above table shows respondents recommend our products to others. Among 100 respondents 80%
said yes, 10% said No and the remaining 10% said never.

Interpretation:
Above analysis reveals most of the respondents said yes they recommend our products to others.

19. How you rate the price of our product?

Criteria No. of Respondents Percentage

Excellent 10 10%
Good 80 80%
Neutral 10 10%
Bad 0 0%
Very bad 0 0%
Total 100 100%
 Chart Title
10% 10%

Excellent
Good
Neutral
Bad
Very bad

80%

Analysis:
Above table shows the rating of the price of the product. Among 100 respondents 80% said
good, 10% said Excellent and the remaining 10% said neutral.

Interpretation:
Above analysis reveals most of the respondents rated the price of the product as good.