K.

SINDHU MANJARI

1108139
SYNOPSIS:

 ORGANISATIONAL PROFILE
 ORGANISATIONAL STRUCTURE
 MY CONTRIBUTION
 HIERARCHY of setup
 WELL KNOWN PROJECTS AND CLIENTS OF THE
ORGANISATION
 LOG SHEET
 MY EXPERIENCE DURING THE PROGRAM
 CONCLUTION
ORGANISATIONAL PROFILE:
JWT is one of the largest advertising agency in the United States
and the fourth-largest in the world. It is one of the key companies
of Sir Martin Sorell’s WPP group (NASDAQ:WPPGY) and is
headquartered in New York. The global agency is led by
Worldwide Chairman and Global CEO Bob Jeffry who took over
the role in 1998. JWT was named Ad week magazine's 2009
"Global Agency of the Year.

The company that was to become JWT was founded by William

James Carlton in 1864. Carlton's company was renamed
by James Walter Thompson in 1877 to The James Walter Thompson
Company, by Thompson's purchase of the company from
Carleton, which eventually became J. Walter Thompson. It was
acquired by WPP Group in 1987. In 2005, the agency was
"relaunched" by dropping the name J. Walter Thompson in
exchange for JWT.

JWT the fourth largest marketing communications network in the

world, has nearly 10,000 employees in more than 200 offices in
over 90 countries, serving over 1,200 clients.

Since the agency's founding in 1864, passion for innovation has led
JWT to invent copy and layouts, pioneer ad careers for women,
produce the first sponsored TV program, develop account
planning and forge the first international network. Its legacy is one
of spotting the seismic shifts on the horizon and moving in with
well-packaged solutions that clients can buy and use.

Today, JWT's ultimate goal is to embrace the empowered

consumer - one who can opt out of commercials, self-publish on
the web and download music anytime - and entice him or her to
spend time with its clients' brands through big media-neutral
marketing ideas.

JWT claims to be the first to:

build the first full-service advertising agency

 create the first international network. Its London office

opened in 1899. By 1930, the agency had established
offices in some 30 countries.
 pioneer ad careers for women. It hired the first female
creative director in 1908.
 create the first-ever testimonial ad (it was for Pond's
Cold Cream), in 1925.
 invent the grilled cheese sandwich for its client Kraft in
1930.
 produce the first-ever TV commercial in 1939.
 develop account planning in 1968. Stephen King is
considered the father of account planning.
 create the first advertisement in Second Life (Ford
Argentina)
 be the first agency to create its own television
Christmas special in 2009, Macy's "Yes, Virginia" (JWT
New York)
ORGANISATIONAL STRUCTURE
WORK PROFILE:

My training during the period of one month was

very useful and informative. I was working under creative
designer for various brands. My trainer was Mr.Antony
sunil. Main role of my job was on branding and advertising
for a client and ensuring that the new branding and
advertising fits in with the client’s requirements and the
image used to promote for their company or product. I
was given a role to initiate and stimulate ideas for brands
and ads.

When working for major brands I had to co ordinate with

the creative head suggesting ideas and giving concepts
for various ads.after the creative headbfinalizes my
concept and idea I should proceed with my illustration
and rough diagrams of the idea.i had to go and report to
my head who further makes some suggestion.later when
one concept is finalised I will start working in software
adobe Photoshop and Illustrator.

The primarily responsibility of an art director is to choose

the visual elements used in the advertisement or
commercial. The most difficult task that art directors and
those who work on the creative side of advertisement
face is to transform concept into words and pictures and
how to bring in the entire idea. I also had developed
projects by giving ideas on the selection of colours and
other elements.
MY CONTRIBUTION:

During my one month of intership I worked with various

brands. I had a good exposure of how the entire
designers work for an Ad and I was assigned with various
print-Ads. one of my designs for GRT for the food fest on
chettinaud weekend was published. I had to shoot for
the poster.

In the entire one month I was well trained by Antony Sunil

to give my best performance and it was challenging.

With my existing knowledge and with a great experience

it laid a platform for me to gain lot of knowledge and also
experience.

THE MAJOR BRANDS WHICH I WORKED FOR WERE:

 GRT Radisson Temple bay- “WATERS EDGE”

 TITAN
 UNIVERCELL
POSTER FOR “CHETTINAD SPECIAL” IN GRT WATERS EDGE.
TITAN NEW UPCOMING PERFUME DESIGNING
WELL KNOWN PROJECTS OF THE ORGANISATION:

 Ford
 Times of India
 Murugappa group
 Reynolds
 Parry’s sugar
 Univecell
 Radisson Blu
 Horlicks
 MRF
 Airtel
 TMB Bank
 Fiama Di Wills
 Tulsian Steel
 Spirolina
 Amurtanjan(new pitch)
These are the companies and they have their own
boarder classifications. These are permanent clients of
company and all the advertisements in any medium are
made by the best known companies in South India. The
company makes like:

 TV Commercials
 Radio advertisements
 Outdoor advertisements
 Brouchures and pamlets
 Danglers and streamers
 Product display stand
 Package designs
 Backdrops
 Banners and posters
 Promotional activities

COMPETITORS:
They are the major players in Tamil Nadu and their
major competitors are

 OGILVY AND MARTHER

 LOWE LINTAS
 RK Swamy BBDO
 Mc CANN ERICKSON
CONCLUSION:

Thus I conclude that the internship took me a level up and

boosted my confidence. I also learnt time management
and learnt to get committed with the work I have been
given. This training of one month has given me the
knowledge to become a better designer with the
available resources.