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Objectives :

 1)To provide better life and health to the employees.


2)To make the employees happy and satisfied.3)
 
To relieve employees from industrial fatigue and to improve intellectual,
culturaland material conditions of living of the employees.The basic features of
employee welfare measures are as follows:4)
 
Employee welfare includes various facilities, services and amenities provided
toemployees for improving their health, efficiency, economic betterment and
socialstatus.5)
 
Welfare measures are in addition to regular wage sand other economic
benefitsavailable to employees due to legal provisions and collective bargaining.
6)
 
Employee welfare may be introduced by the employers, government,
andemployees or by any social or charitable agency.7)
 
Employee welfare schemes are flexible and ever changing. New welfare
measuresare added to the existing ones from time to time.The very logic behind
providing welfare schemes is to create efficient, healthy,loyal and satisfied labor
force for the organization. The purpose of providing suchfacilities is to make their
work life better and also to raise their standard of living.

The Coca-Cola Company is an American multinational corporation, and


manufacturer, retailer, and marketer of nonalcoholic beverage concentrates
and syrups.[2] The company produces Coca-Cola, invented in 1886 by
pharmacist John Stith Pemberton in Atlanta, Georgia.[3] In 1889 the formula and
brand were sold for $2,300 to Asa Griggs Candler, who incorporated The Coca-
Cola Company in Atlanta in 1892.[4][5][6][7] The Coca-Cola Company is the single
largest plastic polluter in the world, producing over 3 million tons
of plastic packaging each year including 110 billion plastic bottles.[8][9][10][11][12][13]
The company—headquartered in Atlanta, Georgia, but incorporated in Delaware[14]
—has operated a franchised distribution system since 1889: the Company largely
produces syrup concentrate, which is then sold to various bottlers throughout the
world who hold exclusive territories. The company owns its anchor bottler in
North America, Coca-Cola Refreshments. The company's stock is listed on
the NYSE and is part of DJIA and the S&P 500 and S&P 100 indexes. In 1886,
pharmacist John Pemberton from Columbus, Georgia invented the original Coca-
Cola drink and sold it as a medicinal beverage.[15] Pemberton's bookkeeper, Frank
M. Robinson, is credited with naming the product and creating its logo.
[16]
 Robinson chose the name Coca-Cola because of its two main ingredients (coca
leaves and kola nuts) and because it sounded like an alliteration. John Pemberton
had taken a break and left Robinson to make and promote, as well as sell Coca-
Cola on his own. He promoted the drink with the limited budget that he had and
succeeded.[17]
In 1889, American businessman Asa G. Candler completed his purchase of the
Coca-Cola formula and brand from Pemberton's heirs.[4][5][7][15] In 1892, the Coca-
Cola Company was formally founded in Atlanta by Candler.[4][5][6][7] By 1895,
Coca-Cola was being sold in every state in the union.[18] In 1919, the company was
sold to Ernest Woodruff's Trust Company of Georgia.[19]
Coca-Cola's first ad read "Coca Cola. Delicious! Refreshing! Exhilarating!
Invigorating!"[17] Candler was one of the first businessmen to use merchandising in
his advertising strategy.[15] As of 1948, Coca-Cola had claimed about 60% of its
market share.[18] By 1984, The Coca-Cola Company's market share decreased to
21.8% due to new competitors, namely Pepsi.[18]
Acquisitions[edit]
The company has a long history of acquisitions. Coca-Cola acquired Minute
Maid in 1960[20] and in 1982, it acquired the movie studio Columbia Pictures for
$692 million but Columbia was sold to Sony for $3 billion in 1989.[21] It acquired
the Indian cola brand Thums Up in 1993,[22] and Barq's in 1995.[23] In 2001, it
acquired the Odwalla brand of fruit juices, smoothies, and bars for $181 million.[24]
[25]
 In 2007, it acquired Fuze Beverage from founder Lance Collins and Castanea
Partners for an estimated $250 million.[26][27]
The company's 2009 bid to buy Chinese juice maker Huiyuan Juice Group ended
when China rejected its $2.4 billion bid, on the grounds the resulting company
would be a virtual monopoly.[28] Nationalism was also thought to be a reason for
aborting the deal.[29]
In 2011, it acquired the remaining stake in Honest Tea, having bought a 40% stake
in 2008 for $43m.[30] In 2013, it finalized its purchase of ZICO, a coconut water
company.[31][32][33] In August 2014, it acquired a 16.7% (currently 18.5% due to
stock buy backs) stake in Monster Beverage for $2.15 billion with an option to
increase it to 25%, as part of a long-term strategic partnership that includes
marketing and distribution alliance, and product line swap.[34] In 2015, the
company took a minority stake ownership in the cold pressed juice manufacturer,
Suja Life LLC.[35][36] In December 2016, it bought many of the former SABMiller's
Coca-Cola operations.[37] The Coca-Cola Company owns a 68.3% stake in Coca-
Cola Bottlers Africa. Coca-Cola Bottlers Africa's headquarters located in Port
Elizabeth South Africa.
In 2017, The Coca-Cola Company acquired Mexican sparkling water brand Topo
Chico.[38]
On August 31, 2018, it agreed to acquire Costa Coffee from Whitbread for £3.9bn.
The acquisition closed on 3 January 2019.[39]
The Coca-Cola Company acquired a 40% stake in Chi Ltd on January 30, 2016.
The Coca-Cola Company acquired the remaining 60% stake in Chi Ltd on January
30, 2019.
During August 2018 The Coca-Cola Company acquired Moxie for an undisclosed
amount.[40]
On September 19, 2018 The Coca-Cola Company acquired Organic & Raw
Trading Co. Pty Ltd the manufacturer of MOJO Kombucha in Willunga, Australia.
On August 14, 2018 The Coca-Cola Company announced a minority interest in
Body Armor.[citation needed]
On October 5, 2018 The Coca-Cola Company acquired a 22.5% stake in MADE
Group from Luke Marget, Matt Dennis and Brad Wilson the company's 3 founders.
The Coca-Cola Company owns a 30.8% stake in Coca-Cola Amatil ltd, therefore
The Coca-Cola Company owns a further 6.93% stake in MADE Group through its
ownership stake in Coca-Cola Amatil ltd.

Staff and management[edit]


Main page: Category:Coca-Cola people

The following are key management as of May 2017 (excluding VP positions and
regional leaders):[69]

 James Quincey (chairman and chief executive officer)


 Brian Smith (president and chief operating officer)
 Marcos de Quinto (chief marketing officer)
 J. Alexander M. Douglas, Jr. (President, Coca-Cola North America)
 Ceree Eberly (Chief People Officer)
 Irial Finan (President, Bottling Investments Group)
 Bernhard Goepelt (General Counsel and Chief Legal Counsel)
 Julie Hamilton (Chief Customer and Commercial Leadership Officer)
 Brent Hastie (Senior Vice President, Strategy and Planning)
 Nancy Quan (Chief Technical Officer)
 Barry Simpson (chief information officer)
 Clyde C. Tuggle (Chief Public Affairs and Communications Officer)
 Kathy N. Waller (chief financial officer)
 Craig Williams (President, The McDonald's Division)
The following are all directors as of November 2016:[69]
See also: Category:Directors of The Coca-Cola Company

 Muhtar Kent (Chairman)
 Herbert A. Allen Jr.
 Ronald W. Allen
 Marc Bolland
 Ana Botín
 Howard G. Buffett
 Richard M. Daley
 Barry Diller
 Helene D. Gayle
 Alexis M. Herman
 Bobby Kotick
 Maria Elena Lagomasino
 Sam Nunn
 David B. Weinberg
Bottlers[edit]

Coca-Cola
In general, The Coca-Cola Company and its subsidiaries only
produce syrup concentrate, which is then sold to various bottlers throughout the
world who hold a local Coca-Cola franchise. Coca-Cola bottlers, who hold
territorially exclusive contracts with the company, produce the finished product in
cans and bottles from the concentrate, in combination with filtered water and
sweeteners. The bottlers then sell, distribute, and merchandise the resulting Coca-
Cola product to retail stores, vending machines, restaurants, and food service
distributors. Outside the United States, these bottlers also control the fountain
business.[citation needed]
Since the early 1980s, the company has actively encouraged the consolidation of
bottlers, with the company often owning a share of these "anchor bottlers".[

Products and brands[edit]


Main article: List of Coca-Cola brands

See also: List of assets owned by The Coca-Cola Company


Coca-Cola Company's office building in Madrid (Spain)
The Coca-Cola Company offers more than 350 brands in over 200 countries, aside
from its namesake Coca-Cola beverage.
Non-food assets[edit]
Columbia Pictures (no longer owned)[edit]
Coca-Cola bought Columbia Pictures in 1982, owing to the low monetary value of
the studio. The film company was the first and only studio ever owned by Coca-
Cola. During its ownership of the studio, Columbia released many popular films
including Ghostbusters, Stripes, The Karate Kid, and some others. However, two
years after the critical and commercial failure of the 1987 film Ishtar, Columbia
was spun-off and then sold to Tokyo-based Sony in 1989.[21]
World of Coca-Cola[edit]
Main article: World of Coca-Cola

Coca-Cola operates a soft drink themed tourist attraction in Atlanta, Georgia;


the World of Coca-Cola is a multi-storied exhibition. It features flavor sampling
and a history museum, with locations in Las Vegas, Nevada and Lake Buena Vista,
Florida.[87][88]
Brands[edit]
Other soft drinks[edit]
The Coca-Cola Company also produces a number of other soft drinks
including Fanta (introduced circa 1941) and Sprite. Fanta's origins date back to
World War II during a trade embargo against Germany on cola syrup, making it
impossible to sell Coca-Cola in Germany. Max Keith, the head of Coca-Cola's
German office during the war, decided to create a new product for the German
market, made only from products available in Germany at the time, which they
named Fanta.[89] The drink proved to be a hit, and when Coke took over again after
the war, it adopted the Fanta brand as well. Fanta was originally an orange flavored
soft drink which can come in plastic bottles or cans. It has become available in
many different flavors now such as grape, peach, grapefruit, apple, pineapple, and
strawberry.
In 1961, Coca-Cola introduced Sprite, a lemon-lime soft drink, and another of the
company's bestsellers and its response to 7 Up.
Tab was Coca-Cola's first attempt to develop a diet soft drink, using saccharin as
a sugar substitute. Introduced in 1963, the product is still sold today, although its
sales have dwindled since the introduction of Diet Coke.[90]

An ad in Berlin, Germany.
Coca-Cola South Africa also released Valpre Bottled "still" and "sparkling" water.
In 1969, the company released Simba, which was a take on Mountain Dew, and
had packaging that was African desert themed, replete with an African Lion as the
symbol of the brand. The tagline was "Simba – It Cures the African Thirst."
Also in 1969, the company released a line of products under the name of Santiba,
which was targeted for mixing cocktails and party usage, products including
Quinine water and Ginger Ale. Like the above-mentioned Simba, the Santiba line
of products was short lived in the marketplace.
BreakMate[edit]
Main article: BreakMate
No longer manufactured, the Coca-Cola BreakMate was a three-flavor dispenser
introduced by Coca-Cola and Siemens in 1988. Intended for use in offices with
five to fifty people,[91] its refrigerated compartment held three individual one-litre
plastic containers of soda syrup and a CO2 tank. Like a soda fountain, it mixed
syrup in a 1:5 ratio with carbonated water. In North America, Coca-Cola
discontinued spare BreakMate parts in 2007 and stopped distributing the syrup in
2010.[92]
Healthy beverages
During the 1990s, the company responded to the growing consumer interest in
healthy beverages by introducing several new non-carbonated beverage brands.
These included Minute Maid Juices to Go, Powerade sports beverage, flavored
tea Nestea (in a joint venture with Nestlé), Fruitopia fruit drink,
and Dasani water, among others. In 2001, the Minute Maid division launched
the Simply Orange brand of juices including orange juice. In 2016, Coca-Cola
India introduced Vio to enter into the value-added dairy category. The product
lays the foundation for Coca-Cola's new segment after carbonated beverages,
water and juiceGreen tea[edit]
The company announced a new "negative calorie" green tea drink, Enviga, in
2006, along with trying coffee retail concepts Far Coast and Chaqwa.
Glaceau[edit]
On May 25, 2007, Coca-Cola announced it would purchase Glaceau, a maker of
flavored vitamin-enhanced drinks (vitamin water), flavored waters,
and Burn energy drinks, for $4.1 billion in cash.[105]
Huiyuan Juice[edit]
On September 3, 2008, Coca-Cola announced its intention to make cash offers to
purchase China Huiyuan Juice Group Limited (which had a 42% share of the
Chinese pure fruit juice market[106]) for US$2.4bn (HK$12.20 per share).
[107]
 China's ministry of commerce blocked the deal on March 18, 2009, arguing
that the deal would hurt small local juice companies, could have pushed up juice
market prices, and limited consumers' choices.[108]
Coke Mini can[edit]
In October 2009, Coca-Cola revealed its new 90-calorie mini can that holds 7.5
fluid ounces.[109] The mini can is often sold in 8 packs. Despite costing nearly 30
percent more per ounce, the mini cans have been met with positive sales figures.
[110]
Holiday can[edit]
In November 2011, Coca-Cola revealed a seasonal design for their regular Coke
cans as part of a partnership with the World Wildlife Fund. However it was
withdrawn only a month after release due to consumer complaints about the similar
look to the silver cans commonly used for Diet Coke. There were also complaints
about deviating from traditional red as the color of Coca-Cola cans previously.[111]
Stake in Monster Beverage[edit]
It was announced on August 14, 2014, that Coca-Cola Co is making a cash
payment of $2.15 billion for a 16.7 percent stake in Monster Beverage Corp to
expand its market for energy drinks. Coke's ownership in Full Throttle and Burn
will be transferred to Monster. In return, Monster will transfer its ownership
in Hansen's Natural Sodas and Peace Iced Tea and Blue Sky Soda to The Coca-
Cola Company. Muhtar Kent, Coke's former chief executive officer, stated that the
company has the option to increase its stake to 25 percent but cannot exceed that
percentage in the next four years.[112][113] Due to share buy backs by the board of
directors of Monster Beverage Corporation, The Coca-Cola Company's stake has
since increased to 18.5%.
Sponsorship[edit]
Coca-Cola's advertising expenses accounted for US$3.256 billion in 2011.[114]
Sports[edit]
Coca-Cola sponsored the English Football League from the beginning of the 2004–
05 season (beginning August 2004) to the start of 2010/11 season, when
the Football League replaced it with NPower.[citation needed] Along with this, Coca-
Cola sponsored the Coca-Cola Football Camp, that took place in Pretoria, South
Africa during the 2010 FIFA World Cup, during which hundreds of teenagers from
around the world were able to come together and share their love of the game,
partly due to Best Buy's efforts through their @15 program.[115]
Other major sponsorships include the AFL, NHRA, NASCAR, the PGA
Tour, NCAA Championships, the Olympic Games, the NRL, the FIFA World
Cups and the UEFA European Championships.[citation needed] The company partnered
with Panini to produce the first virtual sticker album for the 2006 FIFA World
Cup, and they have collaborated for every World Cup since.[116] Each fall, Coca-
Cola is the sponsor of the TOUR Championship by Coca-Cola held at the East
Lake Golf Club in Atlanta, Georgia. The Tour Championship is the season ending
tournament of the PGA Tour.[citation needed] In the Philippines, it has a team in
the Philippine Basketball Association, the Powerade Tigers.[citation needed]
Since the season of 2019 is the title sponsor of the Uzbekistan Super
League in football, and this league is officially called Coca-Cola Uzbekistan Super
League. Coca-Cola has also sponsored the Overwatch league since season two.
They also sponsor all major Overwatch tournaments such as the world cup .[117] In
February 2020, Coca-Cola became the title sponsor for the eNASCAR iRacing
series.[118][119]
Television[edit]
The company sponsored the popular Fox singing-competition series American
Idol from 2002 until 2014.[120]
Coca-Cola was a sponsor of the nightly talk show on PBS, Charlie Rose in the US.
[121]

Coca-Cola is also executive producers of Coke Studio (Pakistan). It was a


franchising that started in Brazil, broadcast by MTV Brasil and there are various
adaptations of Coke Studio such as Coke Studio (India) and Coke Studio (Africa).
[122]

Theme parks[edit]
While not necessarily having naming rights to anything in all locations, the
company does sponsor and provide beverages in many theme parks, usually in an
exclusive capacity. This includes the Walt Disney Parks and Resorts,[a] Merlin
Entertainment, Universal Parks & Resorts, Six Flags, Cedar Fair, and SeaWorld
Entertainment which are six of the nine largest theme park operators worldwide (it
is unknown whether OCT Parks China, the Chimelong Group, or Fantawild, the
fourth, seventh, and eighth largest theme park operators respectively, use Coca-
Cola).[125]
The company also directly sponsors, with naming rights, the Coca-Cola London
Eye and the Coca-Cola Orlando Eye.[126][127]
The company also operates "Coca-Cola" visitor centers in Israel, Belgium and
Turkey.[

Our people are as diverse as our communities, with 700,000+ employees


across company and bottling partners.
WHO WE ARE :THE COCA-COLA COMPANY
PURPOSE : TO REFRESH THE WORLD

VISION : LOVED BRANDS, DONE SUSTAINABLY, FOR A BETTER


SHARED FUTURE. Our vision is to craft the brands and choice of drinks that
people love, to refresh them in body and spirit. And done in ways that create a
more sustainable business and better shared future that makes a difference in
people’s lives, communities and our planet.

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