Guidelines for

Project

“WE LIKE”

(2nd semester subject)

Prin. L. N. Welingkar Institute of Management Development & Research

 Project - We Like
What is project We Like?
Project We Like is an innova ve subject where learning of management concepts takes place
through video based teaching methodology and not through any books. Further, good news is that
you have liberty to select any topic of your interest while referring video content from “We Tube”,
“We Lounge” & “News wire”.

What is We Tube, We Lounge and Newswire?

We Tube - It is an online video library where students can view a large number of video lectures of
around 1 hour dura on developed with the help of experts from different strata of industry.
Students can view these knowledge sharing sessions for different ver cals like marke ng , Finance
etc. as well as for various so skills. Following are name of few such lectures available on We Tube:
1) Secrets of rising to the top 2) In search of happiness 3) Direc ng Marke ng 4) Interna onal Trade
5) Lean Manufacturing 6) Grid compu ng etc .

We Lounge - In this online ini a ve, dignitaries from various walks of life share their success
stories and also provide you with an in-depth analysis of how to be triumphant in your business
and over come obstacles. An interview with these luminaries on their success stories help you to
get all the informa on about their life journey and will inspire you to face the challenges of life.

Newswire - To help students to keep themselves abreast about what is happening in the business
world, the Ins tute offers an innova ve facility “News wire service” where students can find news
about the latest development happening in their chosen specializa on on daily basis just at a click
of a bu on.

What you are required to do in this project?

a) You have to study videos on any 5 topics from We Tube, 3 interview sessions from we Lounge
and 10 ar cles from news wire sec on (please note that you can select any topic from any
specializa on, i.e. it need not be related to your specializa on eg. if you are a finance
student, you can s ll study other topics like Dealing with Difficult People, Time Management,
etc.)
b) A er referring these content, you are required to make a PPT Presenta on for major learning
and other observa ons related to content studied by you from We Tube, We Lounge and
NewsWire Service. The total PPT presenta on can have 35 – 45 slides.
Sr.No No. of topics Presenta on Total
1 We Tube 5 About 3 slides per topic 15 slides
2 We Lounge 3 About 3 slides per topic 9 slides
3 News Wire 10 About 2 slides per topic 20 slides
Total Approximately 44 slides
Following is rough break up of no. of slides to be prepared:
We have also a ached the sample PPT presenta on for your reference.

c) You have to upload the presenta on through the “upload PPT” link from “sec on for current
students.”

a) ATTENDING THE VIVA:

For Students Residing in and Around Mumbai :
You have to a end the viva at the Ins tute . Prior to a ending the viva, you are required to book in
advance the date and me slot by visi ng “sec on for current students” on the website. The
booking link will be ac ve around 1st day of the 3rd month of the semester. Students can give
viva at the ins tute on any day in the evening between 2:00 pm to 6:00 pm or on Saturday and
Sunday between 9:00 am to 6:00 pm depending on the availability of the slot. The slot booking is
strictly on 'First cum First basis'. Slot once booked cannot be cancelled or changed.
For the viva candidate has to bring the hard copy of the PPT presenta on and the print out of viva
booking slip. The candidate must have the viva presenta on on his/her pen drive for the viva
session.

For Students Residing outside Mumbai / Thane Region:

These students can book their slot for 'Online Viva Session' which will be conducted through virtual
class room. To a end the 'Online Viva Session', it is essen al to have a broadband connec on of
minimum 256 Kbps.

Student can book 'Online Viva Session' for any slots from Monday to Friday between 6:00 pm to
8:00 pm. 'Online Viva Session' will not be conducted on Saturday and Sunday. The slot booking is
strictly on 'First cum First basis'.

MARKS FOR THE PROJECT

The project will carry 100 marks. The student is required to secure minimum 50 marks to clear the
subject.

Sr. No CRITERIA MARKS

1 Presenta on 50
2 Viva 50
TOTAL 100
 EVALUATION OF PROJECT:
The project will be evaluated on the following criteria
LAST DATE FOR UPLOADING THE PPT AND BOOKING OF VIVA SLOT:

JANUARY BATCH (2nd semester from July to December)

PROJECT DATES BEGINS ON LAST DATE
st
SLOT BOOKING FOR VIVA 1 September 30 th September
UPLOADING POWER POINT PRESENTATION (LATEST BY ONE
1st September 30 th December
DAY BEFORE VIVA DATE )
VIVA DATES 1st October 30 th December
SLOT BOOKING FOR VIVA WITH LATE FEES 1st October 15 th October
*LATE VIVA SLOT AVAIL ABILITY ( IF SLOTS ARE AVAILAB LE) 1st January 15 th January

APRIL BATCH(2nd semester from October to March)

PROJECT DATES BEGINS ON LAST DATE
st
SLOT BOOKING FOR VIVA 1 December 31 st December
UPLOADING POWER POINT PRESENTATION (LATEST BY ONE
1st December 31 st March
DAY BEFORE VIVA DATE )
VIVA DATES 1st January 31 st March
SLOT BOOKING FOR VIVA WITH LATE FEES 1st January 15 th January
*LATE VIVA SLOT AVAIL ABILITY ( IF SLOTS ARE AVAILAB LE) 1st April 15 th April

JULY BATCH (2ndsemester from January to June)

PROJECT DATES BEGINS ON LAST DATE
st
SLOT BOOKING FOR VIVA 1 March 31 st March
UPLOADING POWER POINT PRESENTATION (LATEST BY ONE
1st March 30 th June
DAY BEFORE VIVA DATE )
VIVA DATES 1st April 30 th June
SLOT BOOKING FOR VIVA WITH LATE FEES 1st April 15 th April
*LATE VIVA SLOT AVAIL ABILITY ( IF SLOTS ARE AVAILAB LE) 1st July 15 th July

OCTOBER BATCH (2nd semester from April to September)

PROJECT DATES BEGINS ON LAST DATE
st
SLOT BOOKING FOR VIVA 1 June 30 th June
UPLOADING POWER POINT PRESENTATION (LATEST BY ONE
1st June 30 th September
DAY BEFORE VIVA DATE )
VIVA DATES 1st July 30 th September
SLOT BOOKING FOR VIVA WITH LATE FEES 1st July 15 th July
*LATE VIVA SLOT AVAIL ABILITY ( IF SLOTS ARE AVAILAB LE) 1st October 15 th October

If the student is not able to give viva during above period, he can be given support to complete the
viva in the extendend period with payment of late fees depending on the availability of slot.
Last date for uploading and booking for viva is last day of the Sixth month of second semester. (Not
applicable for lateral entry (LPGD) students as they have subject immediately in their first
Semester).
IMPORTANT:
Please note that, only a limited number of viva can be conducted on daily basis. Hence , as the
number of days goes on reducing, total number of slots available will reduce accordingly and a
student may not be able to book the slot. Under these circumstances, student may miss the viva
and will be required to pay re-exam fees and appear for the same in the next semester. Following
will be the implica on of the same.
l They will be required to pay addi onal re-exam fees.

l Their project will be evaluated only in the next semester.

l Their marks as well as cer ficate will be issued in next semester i.e. the en re process will be

late by six months.

We sincerely hope that you will find video based mode of leaning interes ng and suggest you to
regularly refer content from ‘We Tube’, ‘We Lounge’ and ‘Newswire’ throughout your journey
with ‘We School’ to get mul ple benefits.

Wish you all the best !

With regards,

Prof. Rajesh Aparnath

Head (PGDM-HB)
 Sample

PPT

For

Reference

This Presenta on is only a sample and is not to be used in the Project

WE Like Presenta on
Presentation
for WE LOUNGE
VIVA
Rohan Sequeira
1 2

Learnings:
From this video I understood various points as he...
Spoke about his journey from 1994 as an engineer at
Alstom, Schneider, then onwards to RPG group,
Wockhardt and then a long stint at Thomas cook
where he looked after insurance and HR business as
part of senior leader ship team, and finally at CIPLA as
his current stint

Mr. Ravi Nair Spoke highly of his stint at IIM A, his learning and
influences there and the perspectives and views it gave
him.. and his success mantra as to acknowledge and
respect the views of others but have your own mind
and doing things u know are right and also the
principle to work well so as to ensure a good sound
sleep at night.
Organon President Spoke on how right from his stint at Alstom he realized
the importance of the role of HR in an organization
Sales & Marketing and the being people centric.All this having reinforced
his dedication to HR.
3 4
Contd….
Spoke on how HR was more of an admin function with
process and operations being its core aspects.. and as
to how his most important role at HR is a fulcrum, a
balancing act between the business and the people in
the organization and how he has changed the role of
HR from admin to that of a business partner of the
organization.
Spoke of the role, responsibilities and challenges of an
HR person..
Spoke on the aspirations of employees, reactions
because of the same and managing and aligning the
aspirations of employees with that of the
organization.. the balance of HR being and emotional,
operational and financial function
Spoke on the difference between theoretically
imparted knowledge from books and that of
5 6
Spoke on the different styles and culture of work
across the organizations he has worked with. He
reasoned the topographical and cultural diversity of
India being responsible for the cultural diversity in
organizations of which we need to be aware of and that
we need to appreciate.
Spoke on working on developing his generic
competency framework while at RPG for the Centre
of learning and how they managed to create a
leadership cadre.
Spoke on the importance of succession planning.
Leadership interventions are necessary for the same.
HR should be taken as a profession only if one is
interested to take it up. Should not be taken up if its
because one has run out of options. HR is not for those
who are looking for short term success.

l Individuals should look for value add to themselves l Have purpose, principles, passion & proficient in
and the organization when making a job change life
rather than just jump for a higher remuneration.
l Be happy!
l Research development is very important in HR.

l HR is a combination of business, science and art.

l Huge scope for economic development in India

even after a global slowdown.

l Its important to relate to people and connect with

them across different levels.

l Important to do what’s right to yourself and your

organization, keep a healthy balance and keep your
options option.
7 8
 Learnings:
A journey in a career is of rewards but pain also and
success is when the former outshines the latter
Sincerity, honesty and hard work is necessary for a
sustainable growth in ones career.
Exposure is very importance for experience and self
confidence

Mr. Shailesh Rajput There is a huge change in textile business due to

technology
Challenges always remain, only the form of challenges
change throughout ones career and the industry alike.
Cost competitiveness has been a crucial factor in
textile industry.
Important to have a profitable, sustainable business as
Bajaj Corporation - MD well as to have a strong CSR.
9 10

China is the biggest competition to India in the global Learning and information flow is a two way process
textile industry.The others are Indonesia, Pakistan and between seniors and juniors and should be facilitated.
Korea.
Zeal, a positive attitude, communication and a
The greatest market for home textile export is US and confidence in ones point of view is importance for a
Europe. candidate to be selected into a job.
Consumer awareness is much higher than before and A leader should always lead by action and example.
hence their expectation and demands are higher.
Do whatever you do with pride
Innovation various aspects is hence very important to
sustain and succeed in a business. The internet is going to be the biggest marketing tool
in the near future.
Quality, innovation and strong marketing is very
important to capture the market.
Innovation is an investment for a company and not a
spending.
Walmart and Ikea have different operating models and
hence are no threat to Indian textile manufacturers

11 12

Mr. Ajay Mulay
Pidilite Industries Ltd - President
13
success for their customer recall.
A good customer service person is one who cares and
feels for the clients.
A child's development is much before birth and
conception but rather right from the childhood of the
parents and especially the mother.
Empowerment of the people is a key aspect.
They innovated ERP at a nascent stage and this made
them stand out from all the competition
An image that we have in the world is created by
ourselves and the rectification is up to us..
Indian tourist were differentiated much in earlier years
but now the world acknowledges that Indian tourists
spend the most and have begun to accept and respect
them.
Data and statistics and the analysis of the same is the
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Service to people is the prime business objective
Start small but with a big vision
Be humble in your conduct and aspire to give the best
of yourself.
An understanding between people especially involved
in a family run business is very essential.
Efficiency is by applying optimal systems in a process
and is very important for business growth.
Relationship drives a business
Honesty and value for money are very essential to
grow in business
To develop a good employee, train the candidate with
good values and ethics.
Kesari used CRM way back in 1985 and this was a big
14
key aspect to designing a successful marketing
campaign.
Every small aspect of an employee, a mannerism etc
drives the brand identity of the company.
Importance should be given to a minority if unsatisfied
rather than gloating on the majority of the satisfied
The power of thought process and positivity is very
crucial in management.
A positive thought process can change ones future for
the better.
Passion for excellence is the greatest driving force.
Sometimes small inputs even from children can make a
big difference.
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 1
WE TUBE
New Age Marketing

17 18

Learnings: A web presence in today's world is as important as a

The Internet is the magic stone of the millennium being postal address Three types of web presence :
the fastest and cheapest global communication tool
The rate of adoption and change of technology is 1. Information
increasing in the world 2. Interactive
The internet is a great leveler and closes the gap 3. Commerce enabled
between big and small organizations
Internet marketing enables to
Its a marketing, distribution tool
- Integrate with global practices
The internet is the only medium to offer real time
interactivity with clients resulting in highly focused Internet marketing has 2 approaches
audience coverage and one to one involvement.
- Marketing
The internet is a Pull medium - Business Development
It is a medium of mass customization
Internet marketing requires an integrated approach - It
Hence the content in internet medium has to be needs to use Search engines, Online directories
compelling and has to be updated regularly
19 20
The 5 principles of IM are:
- Make it easy to find what’s being sold
- Deliver solid service WYSIWYB
- Individual customization
- Make navigation simple
- B2B focus initially

Benefits 2
- New business opportunity
-
-
Global reach
Improved customer services Online Marketing
- Improved profitability
- Better forecasting and decision making

If u don't use IM, the competition will..

21 22

Learnings: 3 levels of DDM

Lots of brands practicing this.. - Direct marketing driving the business
Ddecor - Direct market drives all or part of the marketing
Flipkart strategy
Crossword - Direct marketing is used with the communications
Thyrocare
Bookmyshow mix
Jabong
Cleartrip etc.. Forms of DM
It is an interactive system of marketing using one or - Face to face
more digital media to effect a measurable response - Telemarketing
from any location - Direct mail
Its an... - Catalog
- Unsolicitated communication - Direct response TV M
- From seller to prospects - Kiosk marketing
- Built in response - Online marketing
- Monitoring mechanism
- Customers life time value
23 24
 Learnings:
MB is an estimate of projected costs to market
products or services

A financial plan for the marketing of a product or

3 product range for a specified period of time

It typically includes all promotional costs including

Marketing Plan marketing communications like website development,
advertisements, PR and cost of relevant staff

MB consists of
- Direct costs
- Indirect costs

25 26

Marketing communications involves - Focuses budget decisions on results and outcomes

- DM - Involves and promotes effective communication
- Exhibitions with stakeholders
- Sales promotions
- Provide incentives to employees and Mgmt
- MICE
- Branding
Principles of a good budget process
With coverage on - Develop approaches to achieve goals
- Personal selling
- Develop programs and services that are consistent
- Advertisements
with policies and plans
- PR
- DM - Develop management strategies
- Develop a budget consistent with approaches
Budgeting process
toachieve goals
The characteristics are: - Evaluate performance and make adjustments
- Long term perspective
- Linkages to broad goals
27 28
 What is Micro Finance

Supply of loans by banks in small amounts

4 Micro finance is given for one year and are paid weekly.
They have higher rate of interest.

Short Term Finance What are the Effects of Micro Finance

Better Education,
Helps in basic needs
Self sufficient,
encourages entrepreneurship,
empowers women

Micro Finance is a benefit to Investors

By - Prakash Karkure Low default Rates
High standardization
Is highly diversified
29 30

Learnings:
l Stimuli and Response

5 l Complimentary Transactions (accept your late –

say sorry, and ensure it wont happen again)

HR Interventions l Cross Transactions

l Ulterior Transactions (How boss changes from

Adult to Parent Behavior)

By - Akhil Vaishnav l Life Positions ( 4 )

Positive and Negative Strokes
Postures (positive & negative)

31 32

NEWSWIRE
33
2 3
4 P’s of Management
Rohan Dhakad
LEARNINGS:
A very informative article on a new concept that has
caught up in the social networking media pretty much
the same way the zoo zoo's had done in the Television
and print media a while ago.. except that trolls were
not created with this intention in mind. An invention
whose roots cant be traced, the troll is a simple
cartoon figure with a comic appeal to it and is pretty
much a known figure having grown in popularity over
the last year. It is said to be an untapped medium and
can do wonders if utilized well for advertisements'
etc..
35
1
Marketing without spending
- Krishna Sharma
LEARNINGS:
A fantastic letter about the legacy of a brand that's
become a household name literally by word of mouth.
It is an alcohol brand that I've never seen advertised and
yet is among the top rum brands in the world. It proves
that a great product with mass appeal needs no
aggressive push in marketing as it literally achieves all
this by itself.
34
Career Management
Business line
LEARNINGS:
A small concise article on the future of Digital retail in
India and the growth projections of the business and
the plans made by the Reliance group to ride the
wave...
Data and statistics and the analysis of the same is the
key aspect to designing a successful marketing
campaign.
Every small aspect of an employee, a mannerism etc
drives the brand identity of the company.
36
Importance should be given to a minority if unsatisfied
rather than gloating on the majority of the satisfied.
4
The power of thought process and positivity is very Restaurant chain KFC
crucial in management.
to install self service
kiosks in NZ stores
RBR
LEARNINGS:

This article talks about the plans by fast food chain KFC
in implementing a new system of self service in their
outlets that has not been seen before in this industry..

37 38

The self service kiosks are a common occurrence in 5

the airline and hospitality industry and KFC by bringing
these systems to the fast food industry are creating a Indian retailer Kissna
mini revolution of sorts.The method is said to be tried
and tested in France and seems to show promise...
to open 30 new
stores in 2013
LEARNINGS:
An article that briefly informs on the business
expansion plan of a jewelry brand in India. It speaks
about the market for the same in India and the reasons
for the strategy.

The Internet is the magic stone of the millennium

being the fastest and cheapest global communication
tool.
39 40
The rate of adoption and change of technology is
increasing in the world. 6
The internet is a great leveler and closes the gap
between big and small organizations.
Five Ways To Be
Its a marketing, distribution tool. Professional During
The internet is the only medium to offer real time The Notice Period
interactivity with clients resulting in highly focused
audience coverage
l If you don’t write it down, there is no one to
present to and there is no record of the idea. How
can it count? If you want to be a leader at work, you
have practice writing down everything.

41 42

l There is no need to create opportunities for

yourself to lead. The opportunities to lead are 7
everywhere. You need to be mindful of these
opportunities.
Top 5 Tips To
Successfully
l With no new ideas, a leader dries up.
Mannage The Talent
l Give, Give, Give
l Don’t Let Those Business Cards Collect Dust
l ShowYourValue To New Contacts
l Remember It’s Not All AboutYou
l Realize Technology IsYour Friend
l Plan ForYour Next Networking Event

43 44
l Networking is not a one-time thing. You should
try to constantly expand your network and
improve upon your networking skills. The more
you practice networking, the better you will
become with this skill.
l Make a personal goal to attend at least one
networking event per month. Reorder business
cards to ensure you have plenty for your next
event.
45
them, by not only confirming the value of the MBA
degree in today's dynamic job market, but also
clearly illustrating the industries in which it might
currently best be leveraged," Mark Peterson,
president of the MBA Career Services Council
said in a statement.
47
8
News In Brief
l Sectors in which more employers worldwide plan
to hire MBAs this year than in 2012 include:
energy/utilities (86% up from 69% in 2012);
healthcare (89%, up from 77% in 2012); and
consulting (79%, up from 69% in 2012).
l "These results positively answer many of the
primary questions MBA candidates ask about the
opportunities an MBA degree may present to
46
9
How To Be More
Likeable At Work?
l Joining an organisation is like joining a family and
there are no secrets between family members. As
hierarchies break down and organisations adopt a
culture of transparency, even lower-rung
employees are privy to secrets that could
potentially threaten the company if pilfered or sold.
l ‘Don't employ someone you suspect, nor suspect
48
 someone you employ' sums up that employee 10
motivation can only be built on a strong base of
trust,"  5 Myths About
Job Searching
l Around 66% of the global workforce intend to
search for a new job next year, with Gen X
workers being the most likely to quit.

l The survey found only 44% of employees globally

feel valued by their employer.

49 50

l Across all generations, personal fulfilment, work

life balance and personal growth both outweigh
compensation and benefits when choosing one job
over another.

l When evaluating potential employers, the results

showed the most important factor job seekers
consider is corporate reputation (58%) followed THANK YOU !
closely by location (52%).This resonates especially
strong with skilled professional and technical
employees.

51 52
Prin. L. N. Welingkar Institute of Management Development & Research
Mumbai: L. N. Road, Matunga (CR), Mumbai - 400 019. Tel : (022) 24198300

Website: www.welingkaronline.org