UNIVERSITY OF KARACHI

DEPARTMENT OF COMMERCE
RESEARCH PROPOSAL

Topic Of Research
Tourism Industry Contribution In Economy of Pakistan .

Submitted By:
Ahmed Kamal
Iqra Ramzan
Komal Anwar
Maryam Javed
Syeda Rizwana

Submitted To:
Ma’am Rakhshanda
Tourism Industry

Travel and tourism has great association with other industries in the national economy making major
indirect earns and also enhances foreign investment, opportunities of trade, investments in private,
local development, and public infrastructure. Pakistan has rich potential of tourism due to its rich
culture, geographical and biological diversity, andhistory. Tourism has developed as an instrument for
creating considerable economic gains. The country has various tourist destinations at Swat, Malam
Jabba, Behrain, Kalam, Shangla, Balakot, Kaghan, Naran, Ayoubia,Murree, Chitral, Gilgit Baltistan, Hunza,
and Neelam valleys, other mountainous ranges, and historical and archaeological sites. Pakistan has
great potential and offers diverse opportunities for tourists, such as trout fishing in the glacial water of
Gilgit Baltistan and Swat rivers, Shandur Polo traditional tournament, paragliding, rock climbing, and
trekking in northern areas, Jeep and camel safari in the Cholistan desert, Wild Boar hunting, and
crabbing in the Arabian Sea.

Challenges’ Facing Tourism Industry

Absence of infrastructure

Where to stay?

Sociological challenges

Problem statement
There is no adequate infrastructure developed by the government
which might have been helpful for the tourists. For instance, in many
areas there are no roads and at some places roads are in poor
condition. Similarly, land sliding blocks all the roads sometimes and
there is no effective measure to let the people commute safely. Every
other tour operator will let you know that they have experienced some
serious and perennial challenges due to the absence of adequate
infrastructure.There are hotels and restaurants but in very limited
number.Local people in northern areas are generally good but overtly
protective of their own culture and have some unrestrained economic
interests which usually lead to exploitation of the tourists if they are
not accompanied by a tour operator. Has government made any effort
to make local culture inclusive or tourist-friendly? In my opinion, it is
ultimately the responsibility of the government (carried out through
district administration) to protect both the locals and the tourists

Variable
1.InDependent variable
Impact on economy of pakistan.

The time of the year.

Demographic of the searcher.

2.Dependent variable
Price of a hotel.

Hypothesis
H1: Tourism Industry is not Approriatly contributing to the GDP of
Pakistan due to lack of infrastructure development and availability of
accommodation.
Null hypothesis
 infrastructure development availability of accommodation is not the real reason behind the decline of
tourism industry.

Alternative hypotheses

Tourism industry is not appropriately contributing to the GDP of Pakistan due to lack of infrastructure
development and availability of accommodation.

directional hypotheses

lack of infrastructure and availability of accommodation. Is negatively affecting the gdp of Pakistan for
tourism industry

Non directional hypothese

lack of infrastructure development and unavailability of accommodation. Is affecting the gdp of Pakistan
for tourism industry

Muhammad Kamran*, Amjad Alib**, Alamgir*** and Dost

Muhammad Khan*
City University Research Journal
Volume 06 Number 02 July 2016 PP 311-320

The purpose of this study is to seek out associate applicable model for business
enterprise information of Pakistan.
Log business enterprise has been used as a variable quantity whereas monetary rate
of exchange,
Gross Domestic Product, Employment, traveler Exports and Investment are taken
as independent variables. information has been collected from secondary supply
business enterprise Department of Pakistan and Economic survey of Pakistan 2014,
for the amount of 2004-2014. For final model choice, the model choice techniques;
all attainable
regression, forward choice procedure and backward elimination procedure have
been used. the ultimate designated model will be used for future prediction of
business enterprise.
According to our findings 2 freelance variables; employment and GDP
significantly contribute to business enterprise. This model will be used for brief run
postulation,
because our information carries with it only a few years, that is that the main
hurdle that this model cannot be applied for end of the day prediction.

Arshad,Iqbal and shahbaz,2017

Tourism industry is also linked with the other sectors in the national economy.It
also take an active part in the foreign and local investment. Pakistan has a plentiful
potential of tourism due to its history of different religions and geostrategic
location. Pakistan has various religious destinations for instance Guru Nanak's
founder of Sikh religion,Gurdwaras at Nanak sahib have a great importance for
Sikh community all over the world. Pakistan also has an amazing destination at
KPK and Balochistan,Jeep and Camel safari in Cholistan desert and crabbing in the
Arabian sea.According to the current situation tourism industry is considered as
the backbone of the country’s economy.

Muhammad kamran
University of Niš Research journal
Volume 6 issue 1 2016
Tourism infrastructure is that the basis of business enterprise development and
utilization of existing destination resources. Tourism infrastructure includes an
oversized range of services, necessary to fulfill the wants of tourists and increase
satisfaction throughout their occupy the destination. the topic of this paper is that
the thought of relationship between the on the market infrastructure and therefore
the achieved level of business enterprise development. The paper suggests that
future business enterprise development depends on intensive investment in
infrastructure and its modernization, as an important issue of development of the
business enterprise sector. The aim of the paper is to investigate the correlation
between tourism aggressiveness within the Southeast Europe (SEE) countries and
therefore the level of competitiveness of business enterprise infrastructure. it's
noted that increase within the range of building rooms may be a issue that for the
most part contributes to increase within the level of business enterprise
aggressiveness of the discovered cluster of states.

Josaphat kweka

Although abundant literature exists to demonstrate the importance of business as a

distant exchange jobholder, very little is understood regarding however business
growth affects the economy of a developing country (LDC). This paper employs a
CGE analysis to demonstrate the potential contribution of business for economic
process in United Republic of Tanzania employing a SAM for 1992. The
effectiveness of business taxation and infrastructure development as vital ways that
to amplify the helpful impact of tourism is incontestable . The findings indicate
that business growth has substantial impact on the economy as shown by will
increase in real gross domestic product, total welfare and exports. Improvement of
infrastructure appreciably amplifies the consequences of business growth ANd
tourism taxation has an unambiguously favourable impact on government income
and welfare. As LDCs lack sufficient resources to reinforce growth, business
could give as a supply of government income to finance infrastructure comes that
may profit the economy as whole, yet as tourists

Constantinos Bastakis, Dimitrios Buhalis, Richard Butler

Volume 25, Issue 2 April 2004,
This paper examines the connection between little and medium sized commercial
enterprise accommodation enterprises and European tour operators. Leisure
“packaged” mass commercial enterprise and therefore the Mediterranean basin are
the most product and geographical contexts of reference. However, the potential
relevancy of the outcomes to alternative similar commercial enterprise
merchandise and areas isn't excluded. Focusing totally on SMTEs the study attracts
extensively from secondary analysis, whereas it conjointly employs the outcomes
of non-public interviews of SMTEs’ owners/managers on the Greek island of
Corfu. The paper portrays the present standing of the co-operation between SMTEs
and TOs by illustrating the benefits and therefore the issues two-faced by SMTEs’
owners/managers once addressing TOs. Finally, the study concludes by proposing
actions and policies that might be incorporated in SMTEs’ ways so as to strengthen
their negotiating position with giant tour in operation consortiums and ameliorate
their evident over-reliance on commercial enterprise intermediaries.

METHODOLOGY
The methodology I choose to collect data was through personal interviewing and
questionnaire filling in Pakistan and abroad through online and personal.

Primary Data
There are many researches done in the area of tourism related to marketing or
employment opportunities but so far there were no researches done on the fact that
why tourism arrival rate is declining day by day in Pakistan. For this purpose, I
designed a questionnaire to personally visit and meet the domestic and
international tourists in Pakistan and also abroad. I will interviewed 15 people in
Pakistan including men and women. 09 of them were international tourists and 6 of
them domestic. Questionnaire and interview helped me in determining the positive
and negative factors affecting the tourism industry in Pakistan .

Secondary Data
Secondary data can be collected from the following sources:.

1.word-of-mouth

2.Advertisment.

3.Brochures.

4.Magazines.
5.Television.

6.published books.

7.Internet.

8.News papers.

In order to verify the decrease in tourists arrival statistically, the best possible
solution for me was to visit the Ministry Of Tourism and PTDC.

This visit helped me to analyze and compare the performance of Pakistan tourism
industry in previous years and also compared its performance with its neighboring
countries like China and India in order to compare its global ranking, Regulatory
Frameworks, Business Environment and Infrastructure, Human Cultural and
Natural Resources etc.

Sources Population Population Source Sample Sampling

Technique
Size

Ministry of Tourism 1 Government of N/A No

Pakistan sampling
PTDC (Pakistan 1 Government of N/A No
tourism development Pakistan sampling
Corporation)
Tourism companies in 100 Pakistan tourism 10 Simple
Karachi development Random
corporation
Sampling