REPORT OF CSR

GANESH LAXMAN LAD

Introduction
The idea of sustainable development and Corporate Social Responsibility (CSR)
spreads throughout the world. Observation of global changes and trends in social
responsibility issues allows to define thesis that these concepts in the life of many societies
not only play an increasingly important role, but also become a part of tradition and
determinant of culture.

Sustainable Development—A Base of Social Responsibility

The fact that the problem of evolution of the civilization perceived in the category of
distant perspective has become the subject of interest to global organizations in a global
scale, means that such a level of development has been reached, in which more attention is
paid to the world of future generations. So we have a phase of realizations of needs at the
level of transcendence (Maslow, 1943, 1954).

The process of globalization, the evolution of civilization, the increase of prosperity,

and raise of people’s awareness change their perception of their existence, as also change
expectations towards environment, including the role, function, and responsibilities of
companies.

We Consider Changes in Customer Needs and Society's Expectations as Opportunities

for Business Growth and Work Towards a Long, Successful Future

1. Seek to provide innovative products and services that make our customers happy
2. Continue to make efforts to help the global environment
3. Continuously promote social contribution activities
4. Enhance collaboration with business partners on ways to address social demands
quickly
 TATA MOTORS CSR

The name ‘Tata’ is an inspiration for all of us, resonating our extraordinary
commitment to the larger community. ‘Connecting Aspirations’ - the brand promise
of Tata Motors connects this purpose to the fullest. It stands for the bigger vision,
beyond the core requirement of running the business sustainably. What could be a
better reflection of this commitment than seeing our colleagues go an extra mile to
participate in relief and rehabilitation measures, moving ‘out of comfort’ zones to
provide comfort to the neediest ones and volunteering passionately to the TVW
activities.
CSR is not just a statement but an integral part of our DNA. It feels proud to
lead an organization where people live and breed such philosophy. Our actions also
followed our intent, of making a definite impact on the longterm value for the
community we serve. For instance, this year, we touched lives of 6,44,000 people
across the identified thrust areas of health, education, employability and environment.
We streamlined our approach to bring speed and agility in our programme delivery.
To make the process inclusive, we sought feedback from community members,
collaborated with academic institutions / agencies working at the grass root level and
the extended corporate ecosystem.
A step change was introduced in 2015, when we as responsible corporate
citizens, aligned our CSR strategy with the Sustainable Development Goals (SDG),
laid down by the United Nations. Happy and proud to report that on this aspect, we
have already addressed fifteen of the seventeen SDGs, and have demonstrated
remarkable progress with our latest achievement being the nutrition initiatives
undertaken at Jamshedpur, earning us the ‘Industry Champion’ award (instituted
jointly by the Government of Jharkhand and UNICEF).
Let recap the year gone by, with some of the highlights on the four pillars of CSR at
Tata Motors:
• Our health initiative ‘Aarogya’ which aims to curb malnutrition, facilitated
availability of clean drinking water to remote communities and provided preventive/
curative health services, covering 2,909 malnourished children and 3,13,303 people
for health services.
• Our education initiative ‘Vidyadhanam’ which focuses on improving the academic
performance of secondary/college going students, engaged in disbursing scholarships
to the needy/ meritorious students, while facilitating them with special coaching
classes. We sanctioned 9,612 scholarships and supported 28,078 students with special
coaching in FY 2017/18. Our school infrastructure improvement initiatives continue
to enhance the learning environment for the students.
 Conclusions

Observation of changes and global trends in application and use of the CSR
reporting allow to infer that the development of societies will be based on the CSR
principles. Societies expect that companies will take into account their needs and
expectations. They expect respect for their fundamental needs (though not everywhere
and not for all), ethical and moral laws as also taking actions on a large scale in social
and ecological areas taking into account all interested parties.
It seems that this development goes in the right direction, however
reflection can be raised by the matter if the ideas survive the so-called test of time.
Will the declared values be met? Will there be enough arguments to implement the
concept of the CSR in real conditions? For ordinary people, motives of use of the
Social Responsibility principles are of secondary importance. Of the first rank are
noticed and recognized, benefits also observe the values of organization’s activities in
the meaning of CSR. In a global sense, an interesting motivator of activities for
people is improvement of quality of their life, which determines development and
progress of societies, and thus enables the evolution and transformation of the
enterprise.