Omnichannel Made Effortless CASE STUDY

FYND STORE CONTINUES TO SAVE 8-12%

STORE SALES FOR STEVE MADDEN

Fynd Store was incepted in Jan 2017 and has been rolled out to all
the 27 Steve Madden stores pan India. The in-store app is helping 27
Steve Madden to plug in the lost sales due to unavailability of the STORES
products, further stimulating their YOY growth rate. The brand is
also using Fynd Store App as a digital catalog for customers to
browse and shop. 14+
CITIES

40L+
MONTHLY SALES

8%
INCREMENTAL SALES

99%
CATALOG COVERAGE

8-12%
SAVED SALES

Store executive helping customer to shop using Fynd Store

OVERCOMING CHALLENGES

Catalog Coverage Imageless & Hidden Closet

Low coverage due to This feature helped brands to search 4.3
unavailability of images products without image

Product Search Barcode Scanning

Difficulty in searching This feature helped brands to scan and 4.0
products using item code look for products on the app

Technical Glitches Performance Enhancement

While placing orders or For smooth & speedy functioning of the 4.0
making payments app

Order Tracking End to End Order Tracking

Difficulty in tracking orders This feature helped reducing dependency 4.0
at store level on Fynd’s Customer Support

* Rating shows the satisfaction level of the brand out of 5.

COMPARATIVE ANALYSIS
The graph below illustrates Fynd Stores’ sales % in different stores of
Steve Madden and city wise performance.

Top Performing Stores Top Performing Cities

21% PMC, Viman Nagar 15.2%

20%
19% Others
Pavilion Mall, Ludhiana
4.8%
15% The Pavillion, Pune Ludhiana 35.3%
13% 13% Delhi NCR
12% Pacific Mall, Najafgarh
4.8%
9% 9%
DLF Mall of India, Noida Bangalore

Elante Mall, Chandigarh

9.3%
Jubilee Hills, Hyderabad
Chandigarh

Infiniti, Malad
15.1% 15.5%
Inorbit, Malad
Pune Mumbai

Store-wise Sales Contribution in % City-wise Sales Contribution in %

BRAND TESTIMONIAL

“ FYND is a great platform to save sales in terms of non-

availability of product. It also provides home delivery
facility on behalf of the brand which improves
customer's in-store shopping experience.The additional
sales through the omni-channel platforms contribute Jawad Rizvi
significantly to achieve the overall sales numbers. Retail Ops Head,

”
Steve Madden

Contact Us
Omnichannel Made Effortless brands@gofynd.com