Subject : International Marketing SYMMS

Course outcomes mean outcomes of a subject. These can be based on the learning outcomes
provided by the University for respective subjects.

Following correlation matrix needs to be formed and filled by all the faculties for their respective
subjects.

Course P1 P2 P3 P4 P5
Outcomes/Programmes
Outcomes
C1 2 3 1 1 1
C2 1 1 1 1 3
C3 3 1 1 2 1
C4 1 1 1 3 1
C5 1 1 1 2 3
C6 1 2 3 1 1

Each faculty needs to frame 4 to 6 outcome for every subject and correlate the same with
programme outcomes. The correlations needs to be on a rating scale of 1 to 3, 3 indicates
high correlation, 2 indicates medium correlation and 1 indicates low correlation.

Programme Outcomes:

P1 =Apply knowledge of management theories and practices to solve business problems.

P2 = Foster Analytical and critical thinking abilities for data-based decision making.

P3 =Ability to develop Value based Leadership ability.

P4 =Ability to understand, analyse and communicate global, economic, legal, and ethical
aspects of business.

P5 = Ability to lead themselves and others in the achievement of organisational goals,

contributing effectively to a team environment.

Example for Course Outcome of Financial Accounting subject: Student will be able to prepare
financial statements on their own.

C1 = To understand issues in deciding whether the firm should go global and the trade-offs
involved
C2= To understand issues which determine which country to enter
C3= To understand challenges in international market research
C4= Understand issues in product diffusion globally
C5= Understand how to build global brands
C6= Understand issues in pricing decisions