Sinhgad Institute of Management

And Computer Application

Project Report

On

Retail Mix of Big Bazaar

Guided By: Submitted By:

M.M.M. (A)
Prof. Shaliesh Pandey
Abhishek Srivastava (3)
Ankit Mundhra (10)
Ankur Barsaiyan (12)
Avinash Kumar (18)
Avinash Rai (19)
 Acknowledgement

I express my sincere gratitude to my guide Mr.Vaibhav ,

Manager Sales, Big Bazaar for his able guidance, continuous
support and cooperation throughout my project, without which the
present work would not have been possible.

I would also like to thank the entire group member, for the
constant support and help in the successful completion of my
project.

Also, I am thankful to my faculty guide Prof. Shailesh Pandey

of my institute, for his/her continued guidance and invaluable
encouragement.
 Future Group
Future Group was established in India in 1994 with a vision to provide
diverse services in Indian and Global markets. The business areas of Future
Group cover BPO (Business Process Outsourcing), New Media, Security
Management, and Construction. Through their strategic investment and
services, the future of Future Group shows a rising star in the business sky of
India. 

FUTURE RETAIL:
The retails businesses of Future Group in India are divided into three main
categories: 
Pantaloon Retail India Limited
The leading retail formats under this include:
 Pantaloons Stores
 Big Bazaar
 Central
 Food Bazaar
 Home Town
 E Zone
 Depot
 Health & Beauty Malls
 Online retail through futurebazaar.com

FUTURE CAPITAL HOLDINGS

The financial services of Future Group are taken care by Future Capital
Holdings. These include:
 Asset Management and consumer credit are the prime focus financial
services. Around 1 billion USD have been invested in retail real estate and
consumer brands outlets and hotels.
 Future Money - It is a financial supermarket format providing
consumer credit
 Joint venture with Italian insurance major Genaral Insurance for
providing general insurance services.
BPO (BUSINESS PROCESS OUTSOURCING)
Future Group has made major investments in BPO industry as a venture into
the Information Technology Enabled services (ITES) industry. Future Group
has subsidiaries offering IT based solutions. These include:
 Language Services
 Software Development

NEW MEDIA
Future Group has invested in digital media and computer technology for
creating innovative and interactive multimedia presentations. These include:
 Multimedia Production
 Broadcasting
 Designing

SECURITY MANAGEMENT
Future Group is considered as a reliable tailor-made business and security
services provider. They develop their own software and machines for security
services. These include:
 Access Control Systems
 Time Attendance Systems
 CCTV
 Alarm Management Systems

CONSTRUCTION
Future Group bring to you're their past experience in quality construction for
building and renovating buildings for leasing to business. Future Group is also
involved in the designing, financing and legal considerations of the project
undertaken. The construction activities of Future Group in India include:
 Leasing
 Landscaping

 The latest business activity of Future Group is an investment of Rs. 140

crores in the next three years in cricket-related marketing. The CEO of
Future Group Mr. Kishore Biyani has planned out association with cricket
and to encash the popularity of cricket in India and globally. Future Group
has also organized one-day international cricket series between India and
Australia called "The Future Cup". 
 Pantaloon Retail

About Pantaloon:
o Pantaloon Retail (India) Limited is India's leading retailer that operates multiple retail
formats in both the value and lifestyle segment. Pantaloon has ushered a retail
revolution in India and its founder Kishore Biyani is known as India's "King of Retail".
Pantaloon's headquarter is in Mumbai.

o Pantaloon's origin can be traced to 1987 when the company was incorporated as
Manz Wear Private Limited. The company launched Pantaloons trouser, India's first
formal trouser brand.

o In 1992, Pantaloon launched its IPO.

o In 1994, The Pantaloon Shoppe - exclusive menswear store in franchisee format

was launched across the country.

o In 2001, Big Bazaar, India's first hypermarket chain was launched.

o In 2002, Food Bazaar, the supermarket chain was launched

o In 2006, Future Capital Holdings, the company's financial arm launched real estate
funds, "Kshitij" and "Horizon" and private equity fund "Indivision".
Big Bazaar is a chain of hyper markets in India, currently with more than 125
stores. It is owned by Pantaloon Retail India Limited, Future Group. It has considerable
success in many cities and small towns. The idea was by pioneered by entrepreneur Kishore
Biyani, the CEO of Future Group. Currently Big Bazaar are located only in India. Pantaloon
Retail is the flagship company of Future Group. The lines of business of Future Group are:

E-commerce: Pantaloon's website Futurebazaar.com has revolutionized the e-commerce

business in India. It offers a wide range of products at affordable prices. It has been named
as Best Indian Website 2007 in the Shopping category by PC World.

Food: In food business, the group offers a host of options. Food Bazaar - a chain of large
supermarkets; Brew Bar - a beer bar; café Bollywood - a national chain of eateries; Chamosa
- a pan-Indian chain of snack counters, and Sports Bar - a bistro focused on the world of
sports. 

Fashion: The group offers a variety of options in fashion. Its brands include aLL, Blue Sky,
Central, Etam, Fashion Station, Gini & Jony, Navaras, Pantaloons, and Top 10.

Home & Electronics: Options include: Collection i - a lifestyle furniture store; Electronics

Bazaar - offers branded electronic goods and appliances; e-zone - trendiest electronics
items; Furniture Bazaar - entire range of Home Furniture; Home Town - one stop destination
for all the home needs.

Leisure & Entertainment: Options are: Bowling Co. - state-of-the-art premium family

entertainment centre, offering multiple, novel and unique leisure and entertainment options; F
123 - offers a wide range of gaming options ranging from bowling and pool to redemption
and interactive video games to bumper cars.

Wellness & Beauty: Options are: Health Village - a state-of-the art spa and yoga centre;
Star & Sitara: Beauty salon for men and women; Tulsi - provides access to the best
allopathic, ayurvedic and homeopathic medicinal products; Turmeric - offers beauty products
like colour cosmetics, fragrances, herbal and specialty skin items, hair products and bath
accessories.

Books & Music: Future Group's brand - "Depot" offers Books, CDs, & stationery iteams.
Target Customers:
 Big Bazaar targets middle and upper middle class customers

 The large and growing young working population is preferred customers segments

 Big Bazaar specially target working women and home makers who are the primary
decision makers.
 Big Bazaar Items
1) Apparel and Accessories

a) Apparel

 Men
 Women
 Kids

b) Accessories

i) Sun glasses ii) Watches iii) Bags

2) Appliances

a) Kitchen Appliances

b) Home Appliances

3) Electronics
4) Phones

5) Chocolates & Confectioneries

6) Fruits & Vegetables
Our Visit to Big Bazaar
Kothrud
Pune

Big Bazaar at Kothrud, Pune

Observations:

Store Design, Layout And Visual Merchandising

Design:
 Design was consistent and self expressive
 Design is to get as much people in to door as possible
 Good utilization of resources
 Design is to attract more customer oriented
 Big Bazaar is a self-Service Store

Store Layout:

 Big Bazaar around the idea of contemporary Mandi or Bazzar

 Stocks have been organized but not hung for display
 Billing Counter is near to the exit way so it is easy to leave after purchasing
 The model is based on maintaining margin and drawing customer in masses, enough to get the
buzz going around the store
The product in the big bazaar are arranged in order and product is placed segment wise
Interior Design:
 Ceiling have red stripes on white background..
 Most of the interiors are made of Blue & Orange.
 Lighting quality is that good which make each & every things visible.

 There is a pavement in the big bazaar to carry the purchased goods. it make easy for the
customer to carry it
 Atmospherics:
It refers to the design of an environment via visual communication, lighting, Color, music and
Scent to stimulate customer perceptual and emotional responses, and attractive holding so
that customer ultimately to affect their purchase behaviour and one more thing the whole big bazaar
is centralized Air Conditioner.

1) Visual Merchandising:
 Posters of merchandising and name is displayed in each segment
 Price tag and the offer price is shown with each product
 Display of segment of product is displayed in large holdings
 The floor of whole big bazaar is neat and clean
2) Lighting:

 Light was quite bright and it made an reflection on the product it help them to
attract customer
 Light were fixed in ceiling and they mainly used tube light because it make
Reflection

3) Colour :

In colour they mostly used blue, orange and white with red strips. In logo they used
Blue and orange

4) Music

In music the light back ground instrumental was playing in order to attract customer
And it feels good to customer while purchasing

5) Announcement:

They announce of offers and schemes to the customer to make easy to know about the offers
easily at every floor and it keeps customer attraction towards the voice.
Exterior Design:

Sign Board:
The big sign board was on the top of the entry and exit gate. The board was in blue,
Orange colour and super market is written along with big bazaar, and a bird picture is
engraved on board as a logo of future group

Front Gate:
It was completely made up of glass. Entire outlet was visible from outside and it is in
big area it look attractive and censor was in the front gate to check the customer who
taken goods from the bazaar

Locality:
Retail site is located at kothrud, it is among the main areas of pune, the city pride kothrud
is near by big bazaar and there are many college near to big bazaar. This helps them to
create sales .

Parking:
Good parking facility provided by them to a large area to the customers, so it not create
problem to the customers and it is free of cost
Customer Service:

 Customer service is the set of activities and programme undertaken by retailer to make
 the shopping experience good and to help them
 Waiters was there to help the customer ,make easy for the customer help in shopping
 Staff of the big bazaar was in the proper dress of retail outlet which given by the big
bazaar, men and women was staff their

Promotion Efforts:

 Display of small Holding in whole Big Bazaar

 All the offer price is displayed in large font size on holding
 “Saal Ke Sabse Saste 3 Din”
 Future Card(3% Discount)
 Advertising(prints ads, TV ads, Radio)
 Brand Endorsement by M.S Dhoni
 Exchange Offer
 Weekend Discount
 Point Of Purchase Promotion
 ‘JUNK’ Swap Offer-“Bring anything old and take something new”
Pricing:

 They had different pricing strategy at different time. Sometime they have different price
at morning and evening as well
 Discount is for all the customer but high discount to the person who purchase in bulk
QUESTION AND ANSWER
1. What is the objective of bigbazaar?
To deliver everything , everywhere, everytime in most profitable manner to the customers.

2. Where you see bigbazaar after 5 years?

Objective of bigbazaar is to deliver everything , everywhere so after 5 years bigbazar wants
to open its retail stores all across INDIA and make it approachable to each of an INDIAN.

3. Why big bazaar offered ‘SABSE SASTE 3 DIN’ on January24/25/26--2009?

Kishore Biyani had offered ‘SABSE SASTE 3 DIN’ because he wanted to make the
REPUBLIC DAY truly memorable to the Indian Customers by providing best shopping
deals and savings to them.

4. How you feel as working for bigbazaar?

Working here is great pleasure,it’s not because of it is INDIA’s biggest retail chain but
they encourage us by giving providing us great environment to work.
5. What do you do to differentiate your products & services to customers from your
competitors?
By giving more dicount to the customers than other retail stores,and by helping the
customer individually. We have different trained number of staff(persons) who help the
customers to satisfy there needs & wants.