Intel: A Few 2011 Technology Trend Predictions

Technologies we foresee in 2011 will be smarter, more powerful and more useful. Below are a
few of Intel’s predictions for some technology trends expected in 2011.

1. Smart TV Experience Gets Real

Expect a large number of TV, cable and other consumer electronics companies to join Sony*,
Logitech*, Boxee* and Cisco* to jump into the smart TV and video market. By the end of 2011,
these companies should be able to gauge the consumer acceptance of smart TV.

2. Even Stronger Laptop Sales 

Laptops sales will continue with strong growth thanks to Intel’s upcoming 2011 Intel® Core™
processors that add a multitude of new HD and graphics-related features for consumers including
wireless display to beam content to TVs. With improved business-class capabilities like Intel
Anti-Theft Technology, IT spending on server, PC and laptop upgrades should also increase.

3.  Tablet Mania, “Hybrid-ization”

Tablet computing, in a multitude of form factors and operating systems, will inundate the
market. Expect to also see hybrid tablet/netbook products as an Intel-based Dell* prototype
unveiled at the Intel Developer Forum or the new 11-inch Macbook Air* that looks and feels like
a combination of the best of netbooks with the best of tablets.

4. Moore’s Law Thrives

New innovations and manufacturing techniques will continue to defy the skeptics who claim
Moore’s Law is dead. This means that in the coming years, as billions of new devices acquire
computing capability and Internet connectivity, they will be substantially higher performing with
more features embedded in silicon, while also dramatically cutting power consumption and
extending battery life.

5. Securer Security 
As IT requirements change rapidly due to an increasingly complex threat landscape and new
usage models, including clouds and numerous CE devices connecting to the Internet, security
will remain one of the highest priorities for the IT industry. Over the next year, the industry will
focus on foundational capabilities for infrastructure protection and maintaining both personal and
business secrets. The Intel® Core™ vPro™ processors, Intel’s McAfee acquisition and
numerous projects inside and around Intel silicon chips will play roles here.

6.  PCs, Smart Devices Gain Senses: Context Aware, Perceptual Computing    

Consumers are bound to fall in love with the first wave of context aware or perceptual computers
that leverage hard and soft sensor technologies. For example, a mobile device called the Personal
Vacation Assistant uses context-aware computing technologies to help get the most out of the
travel experience. The portable device uses “hard sensors” (cameras that recognize objects and
GPS-based information) and “soft sensors” (information that travelers input into the device such
 as calendar and cuisine preferences) to make on-the-spot recommendations for sights to see,
places to eat and more.

7. Consumers Buying Trusted Brands in Uncertain Economy

Economic uncertainty will continue to be the driving force for a more considered form of
consumer consumption and decision-making. The majority of consumers will think twice about
what they buy. In spite of this continued state of uncertainty, consumers will likely return to
familiar brands because they embody a trusted investment and demonstrate tested quality.

8. The “Consumerization” of IT 

2011 will mark the point where we see a blurring of consumer devices and enterprise
devices. We saw it in 2010 with iPhones* and Droid* phones brought inside the corporate
firewall. Employees will want to use their personal solutions for work productivity and
employers will want to augment the corporate environment with the devices to drive
productivity. Virtualization, anti-theft technology, remote management and security will
contribute here.

9. Smart Signage
Interactive, “Minority Report” movie-like digital signs will become widely accepted, featuring
new modes of interaction, including face and gesture recognition.

10. Consumer Revolution On Energy, Environment 

Consumers will go from talking about managing their energy consumption to actually doing it
with a variety of home energy management devices and services becoming available.

11. Auto Tech

With sophisticated technologies acting as central nervous systems in today's cars, new in-vehicle
technologies are attracting tremendous interest whether it’s new entertainment features, hands-
free voice control of smart phones, other safety technologies or driver functions performed
automatically by the vehicle.

12. Sunny Forecast For Cloud, Virtualized Computing 

The enterprise cloud will take off as more cloud-based services are recast for business use,
including social networking. With most large corporations plowing through the virtualization of
their respective environment in 2010, next year will also see build-out of internal cloud
solutions. In addition, cloud-based rendering will be done in the cloud and streamed over
broadband networks to devices with modest graphics horsepower.

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Corporation in the United States and other countries.

* Other names and brands may be claimed as the property of others.