Transforming the

Tourism Industry
CARDMAP PITCH DECK
2 Cardmap Pitch Deck Problem

CardMap solves the problem of disorganised, inconvenient

and rarely updated travel information

Waste of time Missed opportunities Lack of support

Having to wade Most tourist/travel Very often travellers
through endless, information sites do are unable to get quick
sometimes irrelevant not necessarily point answers to urgent
and contradictory out the ‘’hidden gems’’, questions regarding
information can be unique locations and transport, emergencies
both frustrating and an experiences which and possible cultural
incredible waste of time, would add that special differences amongst
even more so when touch for a traveller. other issues. This is
the result is also out of due to the lack of an
date. This time wasted adequate support
is extremely precious system.
when you are travelling
or on vacation.
3 Cardmap Pitch Deck Solution

Cardmap enhances travel experience

Provides relevant information in an engaging way
Travellers can find venues, points of interest and great deals using the
3D maps integrated in the CardMap app. They will be fascinated when
AR avatars and mascots help inform users about travel locations.

Guides travellers on their voyage of discovery

Travellers can uncover the ‘’hidden gems’’ of points of interest and
activities thanks to the community generated content. (this content
is incentivised by gamification and token rewards)

Helps to deal with emergencies

The integrated support system will help a traveller who may be lost,
in an emergency or any other unforeseen circumstance they may
find themselves in.
4 Cardmap Pitch Deck Product

The journey begins with a ‘WOW’ effect

The traveller will be fascinated when an AR image appears on an ordinary card
KeyCard of the hotel room
Entrance ticket
Business card from tourism office

Advantages of cards:

Predictable and scalable AR-related card in the pocket increases

distribution chances of CardMap use

Better “personal Increases in the Direct association

adoption” from the “familiarity feeling” of the item with
stakeholders for the product CardMap

*Other possible locations for rendering AR content: map of the city, logo on a bracelet, room’s bedside table, tourism office brochure, etc.
5 Cardmap Pitch Deck Product

Millions of tourists will install CardMap

to experience customized AR-contents

VENUES VISIT PLANNING MEMORIES &

MARKETING & NAVIGATION IMPRESSIONS SHARING

AR technology will engage, inform and guide travellers before, during and after their voyage retaining them
as loyal users. A great source of growth for CardBase will be the Venue Partners who will make up a large
customer base. Added value for the partners will be provided by more opportunities for gamification created
through a huge ever increasing audience of users through visualisation, interaction and communication.
6 Cardmap Pitch Deck Product

Find deals, venues and points of interest on the 3D map

DEAL Sushi cooking

classes
Read More

POINT OF Rooftop bar with nice

view on the night city
INTEREST
Read More

Or switch
VENUE Oceanographic
Museum
to AR map
version.
Read More
7 Cardmap Pitch Deck Product

Search and book any deals via CardMap

1 USE MAP FOR

SEARCH 2 FIND THE DEAL
WITH FILTERS 3 PLAN
LOGISTICS 4 CONFIRM
CONDITIONS 5 WRITE
REVIEW
8 Cardmap Pitch Deck Product

Avatars: impressive and unique AR-interface

High quality 3D-models
Incredible attention to detail will amaze and create empathy
between the user and the app with brilliantly animated avatars,
their expressions and actions compensating the query –
response lag.

Convenient interface
Avatars will vary according to the venue or information
requested, a concierge for local information , a chef for a
restaurant request or a stylish girl for nightlife questions, etc.
they can also be made to represent a local or historical character.

Mascottes for specific venues

Avatars will be different in specific venues (a concierge for local
informations, a chef for gourmet requests, a trendy girl for
nightlife, etc.). They can also be built to resemble a real local or
historical character. Venue-specific Mascotte
(for ski resorts)
9 Cardmap Pitch Deck
Gamification will captivate CardMap users
Earn rewards for content
creation
User generated content will
become a part of the CardMap
guides, and creators of the
content will be rewarded with
tokens and statuses in their
public profiles.
Product
Earn rewards for high travel
activity
Become “art expert” by visiting
museums, or “gourmet” by
reviewing restaurants, or
“explorer” for taking part
in an adventure. Also, earn
AR-items specific for different
destinations, venues and
experiences to improve Avatar’s
appearance.
Earn rewards for visiting
venues-partners
To benefit its partners CardMap
will reward users for visiting
venues. Rare items for Avatars
or venue-specific Mascottes
can be found in these venues,
as well as tokens for those who
solve venue-related puzzles,
polls, quizzes, or win treasure
hunts.
10 Cardmap Pitch Deck Product

Great community will engage CardMap users

Entertaining and useful content New connections with travelers Gamified communications
Reports from trips, great photos, stories, reviews, Local guides and friends, votes, community Earn achievements, get recognition, be entitled with
trip ideas sharing, travel blogs and videoblogs. activities, events, discussions and group vacations. “local expert” status, get “likes” and compete.

CardMap’s community will provide great opportunities for pre-, cross- and post- selling
opportunities, highly targeted ads and promotions, various tests, surveys, and content creation.
11 Cardmap Pitch Deck Product

CardMap is built on cutting-edge technologies

Advanced Augmented Reality Smart discovery

Scalability In-browser AR

Compactness Machine learning

Parametric Speech Synthesis Blockchain

12 Cardmap Pitch Deck Tokenomics

CardMap Token is the cornerstone of internal economics

Pay for deals and AR content
Upgrade avatars Sell tokens

Users CardMap Venues and

deals providers

Reward users Fees for AR content

Gifts for registration Fees from entrance tickets
Sell tokens Fees from deals
13 Cardmap Pitch Deck Market size

CardMap will capitalize on two markets

TRAVELING ACTIVITIES MARKET SIZE MARKET PENETRATION RATE TOURIST VENUES MARKET SIZE MARKET PENETRATION RATE
(Bn, EUR) (Bn, EUR)
240 _) 23
1,07%
1,00% 1,00%
0,92%

22
220
0,83% 22 0,83% 22
0,80% 0,80%

0,74%
202
200 0,65% 21
0,62% 21
0,60% 0,60%
0,56%
187

180 0,44% 20 20

174 0,40% 0,40%

0,27% 19
161
160 0,20% 19 0,20%
149

140 0,00% 18 0,00%

YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5 YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5
14 Cardmap Pitch Deck Financials

CardMap aims for €348M profit in 2023

REVENUE (Mn, EUR)

OPERATING PROFIT (Mn, EUR) Other revenue Selling tokens (excluding
sources tokens received from users)
500 482 3% 6%
Venue tickets sold
10%
via CardMap
(% of ticket price)
400
356
348

300

249 249
REVENUE SOURCE
200
168
BREAKDOWN
165
139
81%
102
100 81 Referral Service
(% of deal payment)

0
YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5
15 Cardmap Pitch Deck Financials

CardMap will raise $40M in case of reaching hard cap

Other

10M 40M
24%

31%
Marketing
AR content
creation
1%
INVESTMENT SOFT CAP HARD CAP
SPENDINGS
BREAKDOWN

TOTAL ISSUE INITIAL PRICE

33% 650,000,000 1 Token = $0.1
11%
Personnel
CAPEX Pre-ICO | 3% ICO | 62% Reserved for further Bounty
selling | 22% & marketing | 5%

Seed round | 5% Team Incentives | 5%

16 Cardmap Pitch Deck Team
CardMap’s team is experienced in both AR and tourism
Angelo Pallanca
CEO
Entrepreneur and consultant, worked in
innovation for tourism for more than 15 years
collecting projects and consulting for the
European Union, Governments, regions, main
public and private actors in several countries.
Gerardo Orfanelli
CMO
Young talent with a Sociology Bsc & Msc
International Management, takes care of all
partners relations and cooperates in marketing
activities.
Valeria Sinnati
CTO
Involved in IT & innovation since 2003,
she developed a wide experience in
managing corporate IT inside international
environments.
Thank you!
Contact us:
K-rma Tech sarl
41 Avenue Hector Otto, MC 98000 Monaco
lab@cardmap.eu
Angelo Pallanca