INTERPRETATION & ANALYSIS

Age

Interpretation

According to the demographic profile, in this study

74% audience belonged to age category of 18-24

24% population audience to age category of 24-30

5% population belonged to age category of 30 and above .

Sex

Interpretation

According to the demographic profile, in this study

67% audience were Male

33% audience were Female

How much do you spend on average for e- retail shopping per month

Interpretation

According to the demographic profile, in this study

46% audience spent up-to 100-500

27% audience spent up-to 500-1000

27% audience spent up-to 1000-5000

Do you think the usage of e-retailing applications has increased over the years in India

Interpretation

According to the demographic profile , in this study

87% audience believe that usage of e – retailing application has increased over years

7% audience believe that there is no growth in usage of e- retailing applications in India

6% audience ain’t aware about growth of e – retailing applications in India.

Is Government of India doing enough to promote e-commerce in India

Interpretation

According to the demographic profile in this study

77% audience think measures taken by Government of India is helping to promote e-commerce

23% audience are not satisfied with the measures taken by Government of India to promote e-commerc
Which company do you refer for e-retailing

Interpretation

According to demographic profile in this study

54% audience refer Flipkart for online shopping

36% audience refer Amazon for online shopping

4% audience refer Snapdeal for online shopping

6% audience refer Other websites for online shopping

How do you came to know about Flipkart

Interpretation

According to demographic profile in this study

19% audience got to know about Flipkart through Friends

19% audience got to know about Flipkart through Television

8% audience got to know about Flipkart through Newspapers & Magazines

54% audience got to know about Flipkart through Advertisement & Websites
How often do you purchase from Flipkart

Interpretation

According to demographic profile in this study

17% audience refer to purchase often from Flipkart

74% audience refer to purchase sometimes from Flipkart

9% audience have never shopped at Flipkart

What are the features you like about Flipkart

Interpretation

24% audience

17% audience

22% audience

37% audience
Since how long are you accessing Flipkart

Interpretation

24% audience

19% audience

57% audience