STRENGTHS

• Location in the centre

• Unique old town
• Industry local and international companies
• Local products and shops with only organic food
• Thematic tourism: sport, leisure, historical sites, cultural and historical routes. Camito
Lituano- St. James route for pilgrims. A pilgrim route which leads through Kedainiai and other
towns including neighbouring countries Latvia till Camilo Heritage buildings archaeological
buildings, monasteries. Strong cultural identity. Citizen awareness.
• Traditional and regional identity as a siurce of creative processes
• 2020 is announced
UNESCO World Heritage year in Lithuania
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WEAKNESSES
Ageing population
Too local thinking
Weak cultural management and marketing strategies
Rising unemployment rate
High emigration
Weak EU funding
Few local cultural associations, NGOs and volunteers
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OPPORTINITIES
Interest in cross –border cooperation
Internet and digital media advanced development
New perspectives and innovations of the younger generations in the field of start-ups
Innovation networks and social platforms to showcase and develop regional ICH
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THREATS
Force majeure
Corona virus (Corvid-19)
Upcoming economic crisis
Insufficient funding for tourism promotion.
Shortage of public funding for the architectural heritage preservation
Brain drain
Changing funding conditions by the end of the EU funding period by 2020