4/7/2020 Role of Artificial Intelligence in Ecommerce - venkat k - Medium

Role of Arti cial Intelligence in Ecommerce

venkat k
Dec 5, 2019 · 5 min read

Artificial intelligence is not an unheard-of concept now. In fact, it affects every potential
issue. No domain is touched by the impact of e-commerce, from smart homes to e-
learning and e-commerce.

In fact, AI is getting into every aspect of our lives. Now when you visit the mall you will
see many self-checkout cash counters. Airports now have sophisticated security
inspection systems.

Simply put, machines are helping us now, we don’t even think about it. What’s more,
they do things better than men. Now people are using machines to do mundane things
so that they can channel energy into doing good things.

https://medium.com/@venkat34.k/role-of-artificial-intelligence-in-ecommerce-c5ec31d5a8d7 1/6
4/7/2020 Role of Artificial Intelligence in Ecommerce - venkat k - Medium

As we are in a profitable world of sales, regardless of the day, the business should be
available to customers at all hours of the day.

AI in e-commerce can help achieve this goal. This enables companies to collect and
investigate data in real-time, thereby facilitating more efficiency and efficiency in the
business.

Offer customers a personalized experience on the knowledge of their preferences.

Some examples of AI in e-commerce

Also Read: How Can You Reshape Your Traditional E-commerce Business With AI?

Chatbots
E-commerce sites now offer 24/7 support and chatbots are the cause. Previously these
chatbots provided ritual replies, and now they have become intelligent creatures that
understand all the problems that visitors face.

Chatbots are now available on many online shopping sites to help people make
purchasing decisions. Chatbots are also available in apps such as Facebook Messenger so
that potential customers can communicate with the seller’s site and assist in the
purchase process. These bots communicate using speech or text or both.

CRM
Gone are the days when Customer Relationship Management (CRM) was the human
resource base. Huge efforts have been made to collect and evaluate data to provide
excellent services to clients.

Now, AI can sift through vast amounts of data to accurately determine which clients will
make the purchase decision, and therefore, efforts to secure their engagement.

CRM pinpoints that buy trends so your actions are on the right track. With sophisticated
CRM solutions, expectations can be made with improved accuracy so that the sales team
can focus on building long-term relationships with customers.

Sales reps are relieved of the monotonous work of analyzing numbers. They can now
focus on their income goals. So, now AI is turning into a full-fledged marketing effort.

https://medium.com/@venkat34.k/role-of-artificial-intelligence-in-ecommerce-c5ec31d5a8d7 2/6
4/7/2020 Role of Artificial Intelligence in Ecommerce - venkat k - Medium

Internet of Things

Coordination leads to smoother activities and IoT aims to provide connectivity in all
aspects of our lives.

From synchronizing different devices to programming your washing machine, lights,

appliances, and even your car, IoT is everywhere. The Internet of Things is affecting
virtually everything in our lives. It also monitors the city’s traffic lights and air quality.

Both B2B retailers and B2B retailers can greatly benefit from the IoT revolution. IoT is
fundamentally a branch of AI and changing our life parameters.

AI in achieving sales goals

It’s the sales around the world; E-commerce basically generates sales. AI helps the entire
customer journey process from finding a prospective customer to rendering after a sale.

In fact, AI can be used to generate accurate revenue forecasts for sales managers at a
macro level by providing a clearer understanding of sales trends broken down by sales
reps, sales agencies, etc.

These companies can optimize resource allocation to provide a healthy pipeline, track
team performance and lead to cost-effective outcomes.

Thanks to prescriptive insight sales managers need to be aware of the reasons for sales
trends and take all possible steps to increase sales.

Product Content Management

From managing inventory to cataloging products, Artificial Intelligence enables

businesses to deliver a flawless customer experience. All important data is kept on track
and managed to deliver excellent results.

AI goes a long way toward providing unique, yet reliable, customer experiences across
every touchpoint. AI is actually leading to efficient product content management (PCM).

Managing the complexity of the product available in different locations needs to be

centralized and localized so that customers can enjoy the experience of the product,

https://medium.com/@venkat34.k/role-of-artificial-intelligence-in-ecommerce-c5ec31d5a8d7 3/6
4/7/2020 Role of Artificial Intelligence in Ecommerce - venkat k - Medium

whether they shop nearby, or anywhere in the world, or even online.

Customer service
In any emerging economy, customer service is the key to success and AI allows you to
lead the path of excellent customer service with perfection.

AI enables brands and businesses to emphasize the key: customer satisfaction and
responding to their needs, regardless of the time it arises.

Artificial intelligence solutions help to provide excellent customer service. This will
eventually change the sales volume.

The hybrid customer service environment requires a balance between man and machine.
The best artificial intelligence options are leverage, while agent knowledge is used to
protect the customer context.

Chatbots and machine learning techniques are appropriate for Tier 1 service
engagements when answering common customer questions, but they are not good when
it comes to complex customer-specific questions.

As the number of in-person interactions decreases over the coming period, the
importance of AI in e-commerce will increase exponentially.

Most common tasks are automated so that customer service agents can combine their
energy to deliver the best: providing value-added personal services to customers.

Automation
Artificial intelligence and machine learning do not imply that robots are being taken
over, although some people have these impressions.

AI is basically offering retailers the opportunity to deliver what the customer wants, and
this is also the case regardless of the time limit.

By using AI, sales reps can connect customers in a good way. It also helps to save their
time and eliminates the frustration of having to repeat a thing and change minute
details.

https://medium.com/@venkat34.k/role-of-artificial-intelligence-in-ecommerce-c5ec31d5a8d7 4/6
4/7/2020 Role of Artificial Intelligence in Ecommerce - venkat k - Medium

AI is everywhere — some facts

By 2020, it is estimated that 85% of customer interactions will be carried out without
any human being. Many e-commerce businesses are using AI to understand their clients
in a better way to create new ways and deliver a seamless customer experience.

In a rapidly changing world, this is constant innovation. As the world changes, artificial
intelligence in the business world is unprecedented.

Manufacturers, retailers and digital start-ups are also constantly competing to reach
consumers. The fourth revolution is likely to see the way things are moving.

Now, the brand does not need physical space to exist and be accessible to its target
audience.

AI is working very fast in changing the retail game in the world. If you fail to accelerate
with AI it will bring a rapid decline in your business. So now because of AI, e-commerce
has become an innovative game.

eBay, Shopbot, and Amazon Go, and many more excellent apps offer endless possibilities
to ease the journey of their customers, and these apps rely heavily on AI solutions.

Their sole goal is to provide a huge shopping experience for their clients. Developed
because of AI algorithms for personalized marketing in e-commerce.

There has been a rapid increase in the number of touchpoints for consumer-online
stores, chatbots, websites, voice assistants, etc., and AI is offering personalized
experiences at all ends.

With Big Wigs investing heavily in innovative AI programs such as Google and Microsoft,
Artificial Intelligence is expected to go into turbo drive in the coming years.

Google recently purchased DeepMind for $ 400 million; It is an artificial intelligence

company that specializes in algorithms in e-commerce.

Other leading tech companies such as IBM, Facebook, and Yahoo have publicly stated
that they are using Artificial Intelligence to generate good revenue for their business.

https://medium.com/@venkat34.k/role-of-artificial-intelligence-in-ecommerce-c5ec31d5a8d7 5/6
4/7/2020 Role of Artificial Intelligence in Ecommerce - venkat k - Medium

Arti cial Intelligence Aiservices Aisolutions Mlservices E Commerce Business

About Help Legal

https://medium.com/@venkat34.k/role-of-artificial-intelligence-in-ecommerce-c5ec31d5a8d7 6/6