EVALUATING ALTERNATIVE BRANDS IN FORMAL SHOES

ATTRIBUTES IMPORTANCE WEIGHT BATA WEIGHTED SCORE LOUIS PHILLIPPE

PRICE 0.3 1 0.3 1

SIZE 0.1 1 0.1 2

QUALITY 0.3 3 0.9 3

COMFORT 0.2 4 0.8 2

COLOUR 0.1 1 0.1 2

1 2.2

1. calculate the weighted score for each brand and which of the brand will a consumer choice ?
Consumer choose lee cooper because weighted average is high compared to other two brands.

2.Discuss two ways the marketer of this brand can enhances consumer attitude towards purchasing this brand.
In order to enhance consumer attitude towards purchasing Louis Phillipe brand by Value expressive func
Multi attribute is a stratgy to change the attitude of the consumer by altering the evaluation of products,
Changing the consumer beliefs about competitors brands
Using promotional activities by advertising their product information helps the targeted consumers to bu
RNATIVE BRANDS IN FORMAL SHOES
WEIGHTED SCORE LEE COOPER WEIGHTED SCORE

0.3 2 0.6

0.2 1 0.1

0.9 3 0.9

0.4 3 0.6

0.2 1 0.1

2 2.3

compared to other two brands.

ds purchasing this brand.

s Phillipe brand by Value expressive function, Attitudes can be expressed when the consumer reflect a product or service based on their se
er by altering the evaluation of products,changing the perception about the brand and remodeling the over-all brand rating by adding an a

ation helps the targeted consumers to buy the product.

service based on their self concept or central values.
and rating by adding an attribute to a product.